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Google Display Ads — Capture the Audience Wherever They Are

MediaBoom

Around 55% of companies use Google Display Ads ( clutch.co )—for good reason. The Google Display Network (GDN) advertises brands across over 2 million websites, videos, and apps, effectively reaching around 90% of internet users worldwide based on context, location, and audiences. What are Google Display Ads?

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Reclaim lost revenue: How hotel retargeting ads capture direct bookings 

Cloudbeds

A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property. This enables marketing teams to recoup revenue lost from cart abandonment and increase direct bookings. This extends the ROI of all your channels. increase YOY.

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The Secrets to Running a High-Performing Amazon Advertising Campaign

Social Hospitality

Sponsored Products, Sponsored Brands, and Sponsored Display ads are some of the various advertising formats that marketers can use to target customers based on their search terms, interests, and behaviors. It’s crucial to optimize your Amazon ad campaigns to ensure they drive high performance.

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How To Create the Perfect Hotel Marketing Budget

Travelboom Marketing

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. Email Marketing: While email is certainly not new, it is still one of the most effective marketing tactics.

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Commercial Real Estate Marketing – The 11 Best Practices

MediaBoom

For a good reason, commercial real estate marketing is a hot topic. According to eMarketer , digital marketing spending surpassed traditional marketing channels for the first time in 2019. And how will you know if your business marketing dollars are producing a decent return on investment?

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What is The Advantage of Google Ads – Maximizing Your ROI

MediaBoom

Rapid Campaign Setup One of the reasons Google Ads has become so popular amongst businesses large and small is that it’s a super easy platform to execute on. You don’t need an MBA or years of marketing experience to set up a campaign and get the job done. These ads can be made up of text, images, video, and more.

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How the Canary Islands Leveraged Amadeus Media Solutions to Inspire British and German Travelers to Visit the Spanish Archipelago

Amadeus Hospitality

The Solution The DMO leveraged Amadeus’ Media Solutions to create a multi-channel digital ad campaign – display, video and social media – that ran during the critical January/February booking period, promoting the Canary Islands as the perfect winter or summer getaway destination.

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