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How to Use Google Ads for Better Hotel Visibility

Hotelogix

Types of Google Ads for Hotels Google Ads has different types of ads you can use: Search Ads: These show up when people search for hotels on Google. Display Ads: These are picture ads that show up on websites people visit. Video Ads: These are ads that play on YouTube.

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PMax for Travel Goals: Maximizing direct bookings with AI-powered ads

Cloudbeds

Optimizing bidding and budget When displaying ads across Googles network, PMax dynamically adjusts bidding based on: Demand signals The system monitors current search patterns and user intent for the hotel. This allows the hotel to proactively adjust its bidding strategy weeks in advance.

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Serving the Hotel Guest of the Future

Amadeus Hospitality

Originally published in PhocusWire Global hotel demand is off to a strong start in 2023, with Q1 outperforming hotel occupancy figures for the same months in 2022, according to Amadeus’ Demand360 ® data as of March 12, 2023. As the industry continues to bounce back, we can only wonder – what will travel look like in 10 years?

Travel 75
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How the Canary Islands Leveraged Amadeus Media Solutions to Inspire British and German Travelers to Visit the Spanish Archipelago

Amadeus Hospitality

Setting the Scene Year-round balmy weather; magnificent scenery; cultural attractions from UNESCO sites to cobbled streets and the historic, whitewashed buildings of centuries past.

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10 Benefits of CPC Marketing for Hotels

Travelboom Marketing

To stay competitive in a constantly evolving hospitality industry, hoteliers should consider integrating a variety of paid ads into their marketing strategies. Whether you’re employing search ads, display ads, metasearch ads , or something else, marketers can explore CPC marketing campaigns to maximize these ten benefits for hotels.

Market 52
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5 Ways Travel Sellers Can Stay Ahead of Changing Traveler Expectations

Amadeus Hospitality

Demand for trips remains strong as indicated by Amadeus Demand360 ® data, which shows that global hotel occupancies this year have largely been on par with pre-pandemic levels. Originally published to Amadeus Insights By: Mirja Sickel, Vice President, Hospitality Distribution, Amadeus 2023 is proving to be an exciting year for travel sellers.

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How To Create the Perfect Hotel Marketing Budget

Travelboom Marketing

Local DMO Participation One of the best ways to drive occupancy from visitors already interested in your destination is through your local DMO and/or Chamber of Commerce. However, for most other platforms, your property may benefit from a paid listing (think TripAdvisor’s Business Advantage listing, sponsored positions, and more).