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With this data in mind, hoteliers and DMOs can begin to scale up their sustainability strategy by solidifying their own plans to target carbon and greenhouse gas (GHG) emissions and by considering key target demographics when advertising on GDS platforms and on other direct channels.
To stay competitive in a constantly evolving hospitality industry, hoteliers should consider integrating a variety of paid ads into their marketing strategies. Whether you’re employing search ads, displayads, metasearch ads , or something else, marketers can explore CPC marketing campaigns to maximize these ten benefits for hotels.
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