Cloudbeds

APRIL 8, 2025

Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property. What are retargeting ads? increase YOY.

52

52

Boutique Hotel News

NOVEMBER 9, 2022

Classic: • Sales, revenue management, marketing and distribution under Hamlet Hotels. Free PMS, RMS, website, booking engine, channel manager, and access to distributions through OTA and GDS. Paid advertising and marketing for search engines, metasearch, and display ads. Operational freedom.

Display Ads 52

Display Ads OTA Revenue Management Revenue 52

Hotelogix

JANUARY 5, 2025

Google Ads help the hotels to enhance their online presence, increase direct bookings , and boost visibility on search engines. It lets you show ads on Google Search, YouTube, and other websites. According to Google, businesses make an average of $2 in revenue for every $1 they spend on Google Ads.

Hotels 40

Hotels Display Ads Upsell Revenue 40

Travelboom Marketing

NOVEMBER 7, 2023

Rather, you need to ensure your efforts here are driving meaningful engagement , traffic, (and revenue). OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms. Are you successfully converting your OTA bookings to direct guests? Don’t skip this step!

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

Amadeus Hospitality

JULY 6, 2023

As a result of strategic media campaigns powered by Amadeus Media solutions, direct bookings at the luxury Toronto hotel achieved an 82% increase in direct booking revenue year-over-year. To expand the campaign’s reach and to engage with new users, the team leveraged Display Prospecting and Remarketing.

Revenue 40

Revenue Average Daily Rate OTA Display Ads 40

Cloudbeds

APRIL 1, 2025

In the battle for direct bookings, hotels face intense competition from OTAs marketing power in the online space. Beyond their vast budgets, OTAs also leverage powerful algorithms to optimize every aspect of their campaigns, consistently achieving higher ROAS (Return on Ad Spend) than individual properties.

52

52

Travelboom Marketing

MARCH 21, 2024

To stay competitive in a constantly evolving hospitality industry, hoteliers should consider integrating a variety of paid ads into their marketing strategies. Whether you’re employing search ads, display ads, metasearch ads , or something else, marketers can explore CPC marketing campaigns to maximize these ten benefits for hotels.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52