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Reclaim lost revenue: How hotel retargeting ads capture direct bookings 

Cloudbeds

A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property. This enables marketing teams to recoup revenue lost from cart abandonment and increase direct bookings. What are retargeting ads? increase YOY.

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Google Display Ads — Capture the Audience Wherever They Are

MediaBoom

Around 55% of companies use Google Display Ads ( clutch.co )—for good reason. The Google Display Network (GDN) advertises brands across over 2 million websites, videos, and apps, effectively reaching around 90% of internet users worldwide based on context, location, and audiences. What are Google Display Ads?

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Tracking Technologies in the Hospitality Industry

Hotel Speak

In addition, Google places a cookie when a user views (without clicking or interacting) a display ad or video. The cookie window for this is one day, so any conversion within 24 hours of viewing the ad will be attributed to Google. Objective: Measure marketing revenue and understand the performance of different channels.

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The Secrets to Running a High-Performing Amazon Advertising Campaign

Social Hospitality

Sponsored Products, Sponsored Brands, and Sponsored Display ads are some of the various advertising formats that marketers can use to target customers based on their search terms, interests, and behaviors. It’s crucial to optimize your Amazon ad campaigns to ensure they drive high performance.

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How to Use Google Ads for Better Hotel Visibility

Hotelogix

Google Ads help the hotels to enhance their online presence, increase direct bookings , and boost visibility on search engines. It lets you show ads on Google Search, YouTube, and other websites. According to Google, businesses make an average of $2 in revenue for every $1 they spend on Google Ads.

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Hamlet Hotels launches no-cost partnership model

Boutique Hotel News

Classic: • Sales, revenue management, marketing and distribution under Hamlet Hotels. Paid advertising and marketing for search engines, metasearch, and display ads. Our solution is to provide all the support in sales, distribution and paid marketing and an in-house revenue team to generate maximum potential revenues.

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One King West Hotel & Residence: Tapping into Amadeus’ Media Expertise to Grow Direct Booking Revenue Share

Amadeus Hospitality

As a result of strategic media campaigns powered by Amadeus Media solutions, direct bookings at the luxury Toronto hotel achieved an 82% increase in direct booking revenue year-over-year. To expand the campaign’s reach and to engage with new users, the team leveraged Display Prospecting and Remarketing.

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