Thu.Oct 17, 2024

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Meet the New Face of German Tourism: An AI Travel Influencer Named Emma

Skift Blog

Skift Take: Germany aspires to set the standard for AI's future in destination marketing. However, we wonder whether Germany's new AI influencer can actually build an audience and earn their trust. Those tasks are challenging even for humans.

Tourism 326
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Brittain Grows Management Footprint With Provident Partnership

Lodging

Having long ago carved its niche within the South Carolina region with a number of full-service properties, Brittain Resorts & Hotels is expanding its management footprint with its sights set on further growth. The Myrtle Beach, South Carolina-based management firm—which was launched in 1943—recently partnered with Provident Hotels & Resorts to third-party manage its portfolio of eight hotels and resorts located throughout Florida.

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Uber-Expedia Super Deal? Our Answers to 10 Big Questions  

Skift Blog

Skift Take: Large scale acquisitions between consumer travel brands are rare these days, but now there are rumblings of one between Uber and Expedia. Could it work out? We're skeptical.

Scale 326
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Japan Tourism Sets Yet Another Record As Visitor Spending Exceeds Last Year’s High

Skift Blog

Skift Take: The tourism sun is shining bright over Japan as visitor numbers and revenues reach an all-time high in 2024. The challenge: sustaining the growth through 2025.

Tourism 293
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Is Cathay Pacific’s New Aria Suite Worth the Wait?

Skift Blog

Skift Take: The Aria Suite is arguably the year’s most anticipated new business class product. Those hoping for pushing-the-envelope innovation may be disappointed, but this solid product hits all the right notes.

Business 284
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Jordan Tourism Drops From Summer High

Skift Blog

Skift Take: Jordan had a good summer for tourism, but that didn't last long.

Tourism 273