Mon.Jun 03, 2024

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Marriott Reveals First Look at Its Newest Hotel Brand

Skift Blog

Skift Take: Marriott has unveiled details about its newest hotel brand, temporarily named Project Mid-T. It is mainly designed for converting existing hotels or reusing office spaces and is aimed at middle-class travelers.

Branding 327
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Wyndham CEO Targets Global Growth and Premium: ‘We Love Economy … But We Are Increasingly Upscale’

Skift Blog

Skift Take: CEO Geoffrey Ballotti has Wyndham going places - 95 countries, to be exact. The hotel giant, known for its budget-friendly digs, is breaking out of its economy shell to make moves in the upscale market, such as with newest brand HQ.

Branding 310
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Top Hotel CEOs Explain Their Bets on Group Bookings, AI, and India

Skift Blog

Skift Take: Execs at the major hotel groups have a broadly upbeat outlook as they turn to AI to offset staffing shortages and enhance the guest experience.

Hotels 310
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Spirit Airlines CFO Exits to Join Hertz

Skift Blog

Skift Take: Spirit’s leadership shakeup comes as the carrier is struggling to make a profit, and some analysts have previously said the ultra-low-cost carrier would need to either find a buyer or potentially file for bankruptcy.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Hilton to Double Lifestyle Portfolio to 700 Hotels

Skift Blog

Skift Take: Lifestyle hotels are making up a bigger part of the development pipeline - one way to bring in higher daily rates.

Pipeline 296
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Online Travel Companies See Surge in Sports Tourism in India – India Report

Skift Blog

Skift Take: Indian travelers are combining their love for sports with increased spending power to experience major sporting events live. To better understand the trend in sports tourism, Skift reached out to online travel companies - here's what they're seeing.

Tourism 287
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Introducing the New Season of Skift Travel Spotlight Podcast

Skift Blog

Skift Take: Saudi Arabia’s tourism plans are nothing if not bold. In the latest season of this limited-series podcast, Skift explores how innovative ideas in design, experience, and sustainability are shaping the Kingdom’s development.

Tourism 281