Wed.Jul 03, 2024

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2024 Summer Olympics: Airbnb, Accor, and Air France Hope for Brand Marketing Windfall

Skift Blog

Skift Take: Many industry leaders doubt Paris will enjoy an immediate tourism windfall from the Games. But Accor, Airbnb, and Air France are counting on a boost in brand awareness, with 15 million visitors and a billion viewers watching on TV.

Branding 341
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Tourist Spending in Egypt Reaches $6.6 Billion as More Russians Arrive

Skift Blog

Skift Take: Almost 1.5 million Russians headed to Egypt last year, beaten only by Germany.

Tourism 322
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India’s Travel Sector Has Recovered, But International Is Still a Pain Point

Skift Blog

Skift Take: India is cementing its position as a significant source market for travel across the world. However, on its own turf, all is not well.

Travel 322
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Lufthansa Secures Approval for ITA Airways Deal

Skift Blog

Skift Take: With a string of other airline mergers and acquisitions pending across the continent, the industry will be examining the regulator's comments for possible clues about the direction of future decisions.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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IndiGo Parent Enters Europe’s Hotel Space: Miiro Opens First Property in Paris This Month

Skift Blog

Skift Take: InterGlobe is diving into the European hospitality scene with profit on its mind. As the CEO of Miiro Hotels clearly puts it, “This isn’t a vanity project — it’s a project for profit.

Hotels 317
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Skift Joins Forces with Year of Climate Innovation to Champion Sustainable Solutions in Travel

Skift Blog

Skift Take: We’re thrilled to announce that we are the exclusive media partner for the 2024 Year of Climate Innovation, an initiative dedicated to addressing one of the most pressing issues of our time: climate change.

Travel 307
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Hawaii’s Tourism Agency to Get Its First Budget in Two Years

Skift Blog

Skift Take: Legislators have stripped away the Hawaii Tourism Authority's funding and autonomy over the past few years. By finally getting a budget, the agency seems to be winning trust that it can manage tourism responsibly.

Tourism 300