Thu.Aug 15, 2024

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Ask Skift: Why Are Junk Fees a Problem in the Travel Industry?

Skift Blog

Skift Take: Consumers hate junk fees and lawmakers have been slowly cracking down. But businesses are still pushing back.

Consumer 322
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Marketing Wars: Booking vs. Expedia – Who Spends Smarter?

Skift Blog

Skift Take: In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.

Marketing 318
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Despegar Sells Destination Unit to Iberostar Group, 600 Employees Transfer

Skift Blog

Skift Take: If this deals truly helps Despegar better focus on its core services — selling travel — then it would seem to make sense. In the process, Despegar gets leaner.

Services 307
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Blackstone to Invest in Hotel Tech Company, M3 – ‘Many More’ Deals to Come

Skift Blog

Skift Take: There's a lot of opportunity for strategic growth investment in travel tech, and Blackstone wants to jump in.

Travel 304
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Oneworld Builds AI Flight Booking Tool with Google and Former IBM Exec

Skift Blog

Skift Take: Carrie Tharp, vice president of strategic industries for Google Cloud, said in April to expect a lot more AI projects in travel. Here's another.

Travel 293
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EL AL Signs its Biggest Boeing Order Ever as Profits Soar

Skift Blog

Skift Take: EL AL is doubling down with Boeing as it places the largest single order in the airline's history.

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