Moxy Hotels at 10: How Marriott’s Gen Z Brand Grew Up
Skift Blog
OCTOBER 1, 2024
Skift Take: Hotel chains often blur into a beige haze of indistinguishability, but Marriott created Moxy Hotels to stand out like the neon signs often found in its lobbies. Many Gen Zs like it. But after 10 years, can it grow up without growing old?
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