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Skift Take: A growing wave of environmental pressures is pushing the travel industry toward rapid transformation. Deloitte's latest report offers insights into how companies can adapt or risk extinction in an increasingly eco-conscious market.
TYSONS, Virginia—Cvent announced that it has acquired Splash, an event marketing technology company. Splash’s platform allows marketers to create on-brand, measurable, and repeatable event programs that drive pipeline and sales. Over 500 organizations, including more than 60 Fortune 1000 companies, use Splash for their event marketing needs. Together, the companies plan to continue investing in their products and serving their customers to accelerate event success.
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Skift Take: A tourist attraction has cut ties with Visit Florida over its LGTBQ Travel removal. It's only one but more could follow, putting pressure on the organization to change course.
Skift Take: Spending on tours and activities may hit $300 billion by 2025. Expect to see more consolidation pressures, growth in demographic targeting, adoption of AI, and attempts to react to climate change.
Skift Take: Azul is now the second-largest carrier in Brazil. The pandemic did little to deter its growth, but the airline must find a solution for its increasing debt levels. Could a merger fix this?
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Skift Take: Azul is now the second-largest carrier in Brazil. The pandemic did little to deter its growth, but the airline must find a solution for its increasing debt levels. Could a merger fix this?
Skift Take: Expedia, eTraveli Group, lastminute.com, Kiwi, loveholidays.com and Omio have authorized access to Ryanair flights. eDreams Odigeo is missing in action — and it hurts.
Skift Take: This month brings the return of the Skift Global Forum, where travel executives will offer no shortage of opinions about the state of the industry. What topics will they discuss?
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