Star Alliance Fires Back at SAS Defection with Loyalty Status Match
Skift Blog
SEPTEMBER 2, 2024
Skift Take: With the ink barely dry on the divorce papers, Star Alliance is wasting no time in luring back some of SAS’ most loyal - and profitable - customers. The aim of this neatly timed promotion is business continuity and customer retention, but it remains to be seen how many frequent flyers will take up the offer.
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