Wed.Feb 05, 2025

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What Travel Brands Should Know About China's RedNote

Skift Blog

Skift Take: As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing.

Branding 284
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Redefining Luxury Hospitality in 2025

Skift Blog

Skift Take: Luxury hotels can differentiate themselves by broadening their offerings and embracing lucrative experiential trends.

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British Airways Boosts Loyalty Messaging to 'Reassure' Customers

Skift Blog

Skift Take: After a turbulent few weeks, British Airways is attempting to regain control of the narrative. Improved customer messaging and additional status sweeteners should go some way to help.

Business 270
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Trivago Pushes AI-Powered Ads, Tries to Reduce Reliance on Google

Skift Blog

Skift Take: Trivago's CEO said changes to Google ads are primarily what caused repeated revenue declines over the past couple of years.

Revenue 266
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Disney's Gamble: More Cruise Ships, Parks, and Premium Prices

Skift Blog

Skift Take: Disney is expanding its cruise fleet and investing billions in its theme parks internationally. Yet maintaining premium pricing across a much larger footprint won't be easy.

Tourism 254