Fri.May 10, 2024

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2024 U.S. Election Won’t Scare Off Tourists, But It Will Make Advertising More Expensive

Skift Blog

Skift Take: As the U.S. enters its most expensive election cycle, tourism marketers are going to need to get creative to stay on top of the minds of targeted audiences.

Tourism 317
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3 Barriers to Connecting with Prospects

Anthony Cole Training

In today’s world of banking and insurance, it is increasingly more difficult to get the attention of a prospective buyer after only a few outreach attempts. We are all busier than ever before with multi-media coming from every direction. So, how do you stay consistent (and persistent) in your outreach with a prospect while remaining sensitive to their daily lives and the distractions they face?

Sales 307
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The Expedia CEO Transition: The Challenges Facing the New Boss

Skift Blog

Skift Take: No one ever said revamping the nuts, bolts and servers of a sprawling Expedia Group would be easy. How 2024 plays out will say a lot about whether all that toil was worth it.

Travel 301
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Dubai Gains Ground In The Tours And Activities Market

Skift Blog

Skift Take: Dubai is skyrocketing in popularity as a destination for tours and activities and operators are quickly hopping on the trend.

Market 293
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Soho House Check-Up Months After Dire Report: What the Latest Numbers Show

Skift Blog

Skift Take: Soho House is continuing its streak of losing money every year since its founding in 1995. But it also appears to be improving on key metrics.

Hotels 287
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Airbnb’s Icons: Gimmick or Marketing Genius?

Skift Blog

Skift Take: Airbnb has reentered the Experiences space with the launch of Icons. Editor-in-Chief Sarah Kopit and Head of Research Seth Borko discuss its prospects.

Market 279