IHG Hotels & Resorts Taps into the Future of Travel Planning at SXSW Sydney 2024
Hospitality Net
OCTOBER 13, 2024
IHG Hotels & Resorts is offering festival-goes and consumers a stress-free way to plan their next holiday at South-by-South-West Sydney (SXSW) this October 14-20, thanks to innovative technology that taps into the subconscious mind. The aptly-named IHG Hotels & Resorts ‘Mind Lobby’ is a futuristic, experiential activation that will launch on Sydney’s International Convention Centre Forecourt throughout the week-long event and sits at the heart of IHG’s official partnership with SXSW Sydney 2024.
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