Tue.Feb 18, 2025

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Inside MakeMyTrip's 'Travel Superapp' Strategy. Is it Doable?

Skift Blog

Skift Take: The real challenge for MakeMyTrip isnt just building an end-to-end travel company its making sure the experience is actually seamless. Can it truly integrate flights, hotels, ground transport, and everything else into one frictionless journey? Thats the test that will define its success or failure.

Travel 238
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Ask Anthony: The Benefits of American Hotel Lodging Certifications

Lodging

What are the benefits of American hotel lodging certifications for professionals in the hospitality industry? First, Id like to congratulate the new president of AHLA, Rosanna Maietta. Her leadership marks an exciting chapter for the organization, and I look forward to working to support Rosanna and the association in continuing to advance the hospitality industry.

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IHG Buys Ruby Hotels as 20th Brand

Skift Blog

Skift Take: IHG's latest franchising deal underscores how there's distribution pressure on independent hotel brands to join forces with the largest hotel groups.

Branding 293
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IHG brand portfolio climbs to 20 as modern lifestyle offering joins the fold

Hotel Management

InterContinental Hotels Group (IHG) has acquired premium urban lifestyle brand, Ruby, for 110.5 million (~AU$181.5m) from Ruby SARL, as part of a master franchise and development agreement. Established in 2013, the Ruby brand 20 th brand in the IHG portfolio currently operates 20 hotels (3,483 rooms) in major cities across Europe and has another 10 pipeline hotels (2,235 rooms).

Branding 130
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Extended Stay America Opens 20th Premier Suites Hotel in Florida

Lodging

CHARLOTTE, North CarolinaExtended Stay America announced the opening of the Extended Stay America Premier Suites Bradenton. This is the latest development in Extended Stay America Premier Suites continued growth and its 20th Floridian property. Over the past year, Extended Stay America has doubled the number of franchise owners across its family of brands.

Hotels 147
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Ovolo taps into AI to enhance marketing and create personalised experiences

Hotel Management

Ovolo Hotels is set to harness the power of artificial intelligence to elevate marketing efforts through a strategic partnership with innovative marketing group Nodal. A trailblazer in the digital marketing landscape, Nodal brings expertise in AI optimisation, utilising advanced data analytics and machine learning algorithms. Using AI to understating personas in a deeper way, Nodal can craft targeted campaigns to the right audience at the right time.

Marketing 130

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Breaking news – IHG Hotels & Resorts acquires Ruby!

Hotel Designs

Hotel Designs Breaking news IHG Hotels & Resorts acquires Ruby! Breaking news IHG Hotels & Resorts acquires Ruby! InterContinental Hotels Group PLC (IHG) has announced the acquisition of premium urban lifestyle brand Ruby, its 20th brand, as it targets global expansion… Established in 2013, the Ruby brand currently operates 20 hotels (3,483 rooms) in major cities across Europe and has another 10 pipeline hotels (2,235 rooms).

Resorts 80
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Florida Dominates U.S. Spring Break Travel Plans as Costs Rise

Skift Blog

Skift Take: Most U.S. travelers are looking for warm weather and affordable destinations during this year's spring break, and the Sunshine State tops the list of destinations in a new forecast.

Travel 256
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UK Regulator Gives Provisional Green Light to Amex GBT-CWT Merger

Skift Blog

Skift Take: All of the sudden, the deal is showing some life. If the UK ultimately approves it next month, the acquisition would still have to get past a Department of Justice lawsuit seeking to kill it.

Business 185