Wed.Aug 21, 2024

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The Impact of Visit Florida’s LGBTQ Travel Page Removal

Skift Blog

Skift Take: We don’t know why the page was removed and Visit Florida won’t say. But it could hurt already strained relations with the LGBTQ community and it doesn’t make sense from a marketing perspective.

Travel 337
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Hyatt Shares Plans to Acquire Standard International

Lodging

CHICAGO, Illinois—Hyatt Hotels Corporation announced the planned acquisition of the brands and most of the affiliates of lifestyle company Standard International, the parent company of The Standard and Bunkhouse Hotels brands. This move builds on Hyatt’s organic growth and acquisitions that quintupled the number of lifestyle rooms in Hyatt’s global portfolio between 2017 and 2023.

Closing 278
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Hotel Loyalty Race: Marriott Leads

Skift Blog

Skift Take: Marriott leads in the competition for the largest membership in a hotel loyalty program, with over 210 members. But its rivals are hot on its heels.

Hotels 326
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Inside One of the Most Profitable U.S. Airlines You Haven’t Heard of

Skift Blog

Skift Take: As ultra-low-cost carriers like Spirit and Frontier falter, Sun Country has been able to routinely stand out as one of the most profitable airlines in the U.S.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Hotel Room Signings in India Up 40% – India Report

Skift Blog

Skift Take: India's hotel industry has gaps and enough potential to warrant significant growth over the next few years. But whether the players will be able to capitalize is a different question altogether.

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Hotel Loyalty Rankings, Visit Florida’s LGBTQ Snub and VRBO’s New Campaign

Skift Blog

Skift Take: Today's podcast looks at who's winning the hotel loyalty race, who VRBO is targeting in its latest ads, and how Visit Florida's website change will affect its relationship with the LGBTQ community.

Hotels 300

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Vrbo Keeps Taking Jabs at Airbnb With New Ad Campaign to Recruit Hosts

Skift Blog

Skift Take: While Vrbo's new ad campaign to attract hosts doesn't mention its competitor Airbnb by name, Expedia’s smaller short-term rental platform keeps poking at what makes it different from the industry juggernaut.

Marketing 293
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IndiGo Goes Upscale: What Its New Business Class Reveals About India’s Premium Shift 

Skift Blog

Skift Take: IndiGo got big as a budget airline. But Indians are increasingly willing to spend on luxury and the airline is going where the money is.

Business 284