Mon.Dec 30, 2024

article thumbnail

Casago to Acquire Vacasa for $128 Million and Take It Private

Skift Blog

Skift Take: Vacasa got hammered in the public markets and needed to go private. Whether Casago and Rootstock have the wherewithal to right the ship is an open question.

Marketing 313
article thumbnail

Live Tourism Was 2024’s Most Important Story in Travel 

Skift Blog

Skift Take: In 2024, tourism pivoted to Live Tourism, with travelers chasing events and moments over destinations. Emotional, communal experiences dominated itineraries, transforming how brands package, promote, and deliver travel.

Tourism 284