Fri.Sep 20, 2024

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Oyo to Buy Motel 6 for $525 Million in U.S. Expansion Bid

Skift Blog

Skift Take: Oyo, based in India, has tried for years to gain traction in the U.S., but it has claimed that competitors have played hardball. It's now betting that buying a network is its best way to gain scale fast.

Motels 345
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Sabre Hospitality Is For Sale … Again

Skift Blog

Skift Take: If Sabre sells its hospitality unit this time around, it can use some of the proceeds to pay off debt, and then refocus on its core airline and travel agency business.

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How to Fix Travel? The Founder of this Michelin-Rated Inn Has Ideas

Skift Blog

Skift Take: The idea of starting with the community rather than tourist demand is an unusual strategy and will be tough to repeat elsewhere. But there's a lot of potential.

Travel 284
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10 Things We Learned at the Skift Global Forum

Skift Blog

Skift Take: Executives speaking at this year's Skift Global Forum offered no shortage of opinions about the current state and future of the travel industry, and here are some of the most noteworthy comments.

Travel 274
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.