Boeing CEO Dave Calhoun Out by Year-End, Airplane Chief Leaves Immediately
Skift Blog
MARCH 25, 2024
Skift Take: Boeing will be hoping that the departure of three of its most senior leaders will mark a fresh start for company.
Mon.Mar 25, 2024
341 
Sensory Branding: 5 Ways the Approach Can Deliver Impactful Guest Experiences
Lodging
MARCH 25, 2024
Sensory branding is a powerful marketing strategy that engages guests’ senses to create a memorable and immersive experience. This valuable tool enhances guest satisfaction and builds brand loyalty. Here’s how. Scent marketing. Infuse the hotel’s signature scent in common areas, spa, and guestrooms. For example, a beachfront hotel might use a subtle coconut or ocean breeze fragrance to evoke a seaside atmosphere.
Join 19,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
Booking.com Ends ‘Possibly Misleading’ Sustainability Program
Skift Blog
MARCH 25, 2024
Booking.com was forced to abandon its Travel Sustainable plan for hotels after Netherlands regulators found the name "possibly misleading.
Aperture Hotels Shares Growth From Past 12 Months
Lodging
MARCH 25, 2024
ATLANTA—Officials of Aperture Hotels announced the company added 12 hotels to its portfolio over the past 12 months. Located from Florida to California, the 12 new properties are comprised of Hilton-, Marriott-, and IHG-branded hotels, as well as some independent flags. “We have enjoyed strong, steady growth over the past 12 months and plan to continue this trajectory moving forward,” said Charles Oswald, president and CEO, Aperture Hotels.
State of AI in Sales & Marketing 2025
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Japan’s Cherry Blossom Boom Forces Tour Operators to Adjust
Skift Blog
MARCH 25, 2024
Skift Take: Tour operators are managing cherry blossom tourism as Japan experiences a tourism boom.
Amex GBT to Acquire CWT for $570 Million
Skift Blog
MARCH 25, 2024
Skift Take: The deal would absorb one of the industry's older corporate travel companies.
Sign up to get articles personalized to your interests!
Hotel Sales Focus brings together the best content for hotel sales and marketing professionals from the widest variety of industry thought leaders.
More Trending
Amex GBT Execs Explain Biz Travel Mega-Merger With CWT: Size, Costs and AI
Skift Blog
MARCH 25, 2024
Skift Take: The two largest corporate travel agencies want to join forces to create a single giant.
These U.S. States Are Cashing in on Airbnb Tourist Taxes
Skift Blog
MARCH 25, 2024
Skift Take: Airbnb is mandated to collect and remit and tourist taxes in most countries.
Almosafer’s CEO on Navigating the Future of Saudi Tourism
Skift Blog
MARCH 25, 2024
Skift Take: In rewriting its tourism narrative, Saudi Arabia’s shift towards broader offerings, digital integration, and infrastructure improvements signals a forward-looking approach aimed at tapping into new growth avenues within the global travel industry.
Let's personalize your content