Anthony Cole Training
DECEMBER 8, 2016
So, what are you looking for in your next great sales person? I guess the most important question is this: Are you really looking for the next great sales person or are you looking for a sales person that will fill the FTE allocation? Will you settle for someone that is “at least as good as” your average sales person?
Social Tables
DECEMBER 13, 2016
International event planning outside your home country is highly likely to take you outside of your comfort zone. Especially when it’s your first time. While the challenge can be exciting it can also be daunting if not downright scary. Let’s face it, even the most accomplished and experienced planner can find it difficult to deal with the social, cultural and legal barriers that would simply not occur at home.
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A Sales Guy
DECEMBER 20, 2016
This is one my most repeated sales tips. Your entire selling effort should focus on getting the customer to “let” you help them. If the customer isn’t willing to let you help them. You’re not selling and they aren’t going to buy. We need the prospect to participate in the sale with us in order to create a valuable solution.
Anthony Cole Training
DECEMBER 2, 2016
As the story goes, Chicken Little gets hit on the head and declares the sky is falling.
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Anthony Cole Training
DECEMBER 30, 2016
Assertive (not aggressive) salespeople win more business than others. They care so much about doing the right thing for their clients that they are willing to risk the relationship and the deal in order to make sure the prospect or client makes the right decisions. Does that describe your people? Are they assertive?
A Sales Guy
DECEMBER 9, 2016
Great sales people are empathetic. You can’t sell if you’re not in tune with your buyers and prospects. Therefore you’re unable to offer a valuable solution to them. It all starts with your focus on them, their problems, their needs, their emotions, their fears, their issues. You must have empathy for those you’re selling to.
Hotel Sales Focus brings together the best content for hotel sales and marketing professionals from the widest variety of industry thought leaders.
Social Tables
DECEMBER 5, 2016
Planners today have to be on top of every detail to ensure an event is flawless. However, any event planner can tell you, that in reality, that’s no easy task. While you think you may have your event all wrapped up, and are marching towards completion, you may need to be more prepared for a number of things that could possibly go wrong when planning an event.
Anthony Cole Training
DECEMBER 14, 2016
Sales management, sales leadership and sales presidency require special diligence this time of year. Actions taken now will assure successful sales results in the coming year. In order to transition smoothly, here are 7 sales management steps that should be completed before the end of the year.
A Sales Guy
DECEMBER 4, 2016
Let me be clear, there is a difference between negative feedback and constructive feedback that highlights a weakness, or something you could improve. I’m a huge fan of constructive feedback. Actually, I seek it out. I want as much feedback in the areas I can improve as I can get. It’s the only way to get better. Negative feedback, on the other hand, is just that it’s negative.
A Sales Guy
DECEMBER 7, 2016
I received a LinkedIn message from a past employee the other day. He had just lost his job and wanted my thoughts on his next move and wondered if I could help. I hadn’t heard from him in a long time. I almost never see him on LinkedIn, Twitter, or Facebook. For all intents and purposes, he doesn’t exist in my world or online. He’s not alone.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
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Social Tables
DECEMBER 6, 2016
No matter how thorough and organized you are—no matter how good of a job you’ve done planning every detail—problems with equipment can quickly disrupt or even derail any event. From monitors and lighting, to sound boards and microphones, to tents and bouncy houses, equipment will always play a major role in your event. . Since a large percentage of equipment used for events is rented, it’s important to ask your equipment rental vendor the right questions to ensure your rental goes sm
A Sales Guy
DECEMBER 1, 2016
Have you noticed? Most content sucks. Yup, I said it. Sorry, in too many cases it is true. Marketing content designed to generate leads is weak, uninspiring and offers little value to the target market. When was the last time you found or even downloaded an exquisite ebook, or attended a great webinar or was offered a compelling study? Exactly! Most content today is average at best.
Social Tables
DECEMBER 6, 2016
If you’re an aspiring event planner, you may be trying to come up with good business name ideas for event planning. A clever business name suggests creativity, which can be a key factor in getting that initial call from a prospective client. Your business name is a key part of your company’s brand and the personality you’re projecting out to the world.
Social Tables
DECEMBER 9, 2016
A gala is a bit of a broad term. For the most part, it entails an event on the more formal end. This means an enforced dress code, a dinner, live band, and entertainment in the form of a traditional dance. Galas can also be just a casual social outing or festival. Either way, gala events can really boost your brand reputation especially if it’s a corporate function designed to impress potential investors and high-end clients.
Speaker: Lauren Fernandez - CEO & Founder, Full Course
Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i
Social Tables
DECEMBER 13, 2016
It’s inevitable. If you’ve been in the industry long enough, you’ve probably had to deal with an event you were forced to cancel. So, whether it’s hurricanes, insane traffic, or an alien invasion – here are 3 crucial steps to take to recover from an event cancellation. Evaluate the Reason for Cancellation. Once you hear the bad news, it is essential for you to determine why exactly it was canceled.
A Sales Guy
DECEMBER 22, 2016
Please pay attention to this. Forward this to marketing. Forward this to your boss. Forward this to sales operations. Forward this to the people that create your pitch decks, presentations, and your powerpoints. Because that’s where the problem starts. No one gives a s**t about you or your company. No one gives a s**t how long you’ve been in business.
A Sales Guy
DECEMBER 15, 2016
ABM, Account Based Marketing, we’ve all heard about it. (If you haven’t go here and get caught up, quickly). It’s the new big thing. Or maybe it’s not. Well, it kinda is. Let me put it this way. ABM is a legitimate element of a 21st Century selling organization. No, you shouldn’t rely on it. No, it’s not a silver bullet.
Social Tables
DECEMBER 13, 2016
No matter your role in the event world, the industry is defined by relationships. In fact, Keith Ferazzi, author of my favorite book, Never Eat Alone , put it best, “Your network is your net worth.” “Your network is your net worth.” Click To Tweet. As you evaluate marketing and promotional strategies for your event planning business, it is essential to carve out time to consider your partnership marketing strategies, A.K.A. your approach to building and maintaining relati
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A Sales Guy
DECEMBER 18, 2016
No one is successful by themselves. I don’t care who you are. If you believe any success you’ve had is 100% created all by yourself, you’re an a **e. Yeah, I said it. No one is successful alone, no one. Don’t be an a **e. Yes, we all work hard. And our success is ultimately attached to our own efforts, but we live in a connected world that requires the help, insight, support, guidance, and friendship of others and it’s that support in addition to our own efforts tha
Social Tables
DECEMBER 13, 2016
Increasingly event planners are expanding their businesses by offering design services. They do, of course, go together like peanut butter and jelly! Together, good design and coordinated planning come together to make a clients dream event real – from the color scheme to the timeline. However, finding a balance between design, coordination and execution can take some fine-tuning to ensure that the event process runs like a well-oiled machine.
Social Tables
DECEMBER 9, 2016
There is nothing like a good sporting event to promote sportsmanship and friendly competition. When it comes to sports event planning, there may be some questions running through your mind over what is required in terms of logistics and venue layout. Here are a few ideas to help you organize an event that is fun and safe for participants and spectators alike. 1.
Social Tables
DECEMBER 1, 2016
Why Don’t Planners Define a Pre-Event Strategy? Ok event holders (clients) and do-ers (planners) – it’s time to get real. Whether you’re internal to an organization, independent, or part of an event agency, you know the critical part of the event planning process is determining your event strategy by defining the “why?” of the event as quickly as possible.
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Social Tables
DECEMBER 13, 2016
It’s inevitable. If you’ve been in the industry long enough, you’ve probably had to deal with an event you were forced to cancel. So, whether it’s hurricanes, insane traffic, or an alien invasion – here are 3 crucial steps to take to recover from an event cancellation. Evaluate the Reason for Cancellation. Once you hear the bad news, it is essential for you to determine why exactly it was canceled.
A Sales Guy
DECEMBER 17, 2016
A friend sent me this video. I have no idea how I missed it until now. It’s been out for at least 4 years. It’s a fantastic peak into a dying, if not an already dead profession, the traveling salesman. This is a killer 10 minutes highlighting so many of the unique aspects of sales and selling. The good, the bad, the rewarding, the lonely and more.
Social Tables
DECEMBER 13, 2016
Increasingly event participants are asking for organic, locally sourced food & beverages. Still, one main concern most businesses have about sourcing food locally is the cost. Here are our 5 ways to save when incorporating small business into your purchase orders. Be Consistent. Think about your daily schedule. There is some level of consistency which allows you to think about your day, week, or month with some degree of predictability — your salary for example.
Social Tables
DECEMBER 9, 2016
There is nothing like a good sporting event to promote sportsmanship and friendly competition. If you’re planning your first sporting event, there may be some questions running through your mind over what is required in terms of logistics and venue layout. Here are a few ideas to help you organize an event that is fun and safe for participants and spectators alike. 1.
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