November, 2023

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Driving Direct Bookings: Effective SEO Techniques for Hotel Websites

Are Morch

Search engine optimization (SEO) has been the buzzword in marketing since the advent of digital marketing. Businesses in all industries now rely on SEO to improve their visibility on the internet with the hope of catching the attention of potential customers. People rely on search engines (e.g. Google or Bing) to figure out life on […] The post Driving Direct Bookings: Effective SEO Techniques for Hotel Websites appeared first on Are Morch, Digital Transformation Coach.

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Expedia, Airbnb and Uber Stop Advertising on Elon Musk’s X

Skift Blog

Skift Take: These advertising blocks aren't necessarily long-term decisions so these brands could be back on X at some point when this controversy fades.

Branding 361
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Succeeding in Extended Stay: Operational and Pricing Insights From a Specialist in the Sector

Lodging

LODGING brings you the first installment of our three-part Ownership Series, providing owner perspectives on various hot topics and industry trends. We speak with J&P Asset Management about best practices and trends in the extended-stay segment. Look for the second article next month, offering advice on the conversion process. The third installment will focus on development and guest service trends in the leisure market.

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Travelodge transformed into outdoor art gallery for Darwin festival

Hotel Management

TFE Hotels’ Travelodge Resort Darwin has served as a five-storey blank canvas for Australian artist, Adnate’s latest creation as part of the Darwin Street Art Festival (DSAF). In less than six days – working in 33.7 °C heat and 90% humidity – Adnate created two large scale artworks on the hotel’s exterior wall in tribute to the local Larrakia mob. “The children featured in Travelodge mural are both from the Fejo family – they are Larrakia people and are the Traditional Owners of Garramilla (Darw

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Four Points by Sheraton Opens in Hungary

Hospitality Net

Following the successful summer trial, the inauguration of the Four Points by Sheraton Budapest Danube hotel took place in Újlipótváros. This marks the debut of Marriott International’s special brand in Budapest. Accent Hotel Management operates this new hotel, which boasts 105 guest rooms and a rooftop bar offering breathtaking panoramic views. Nestled right along the banks of the Danube, this establishment enhances the tourist offerings of the 13th district.

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Omni Fort Lauderdale Hotel to Open Late 2025

Hotel News Resource

Set to open its doors in late 2025, the new 29-story hotel development, located at 1950 Eisenhower Blvd, will be connected directly to the Broward County Convention Center, which is currently undergoing a major expansion and renovation.

Hotels 126

More Trending

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Will Airbnb’s Brian Chesky Get an OpenAI Board Seat?

Skift Blog

Skift Take: Will Sam Altman return to OpenAI? Will he bring Airbnb CEO Brian Chesky along with him as an OpenAI director? The competition will be intense for any board openings.

Travel 331
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Safeguarding Data: Concord Hospitality CIO on Preventing Cybercrime

Lodging

Unlike building security, cybersecurity is an area where criminals are continually finding new technological means to their ends. Thus, hotel operators must stay up to date on best practices to fend off data theft. “Cyber threats are continuously evolving,” said Brian Cornell, chief information officer at Concord Hospitality, which manages nearly 150 hotels.

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‘Win’ for tourism as China and Australia agree to multi-entry visa

Hotel Management

An agreement to create a new multi-entry visa to facilitate exchanges and closer links between China and Australia has been welcomed by peak accommodation industry body, Accommodation Australia. During meetings this week between Prime Minister of Australia Anthony Albanese, Chinese president, Xi Jinping, and premier, Li Qiang, leaders discussed ways to facilitate exchanges and closer links between people in the two countries.

Tourism 299
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IHG debuts Vignette Collection brand in Doha

Hospitality Net

IHG Hotels & Resorts, one of the world’s leading hotel companies, has announced the signing of its first Vignette Collection hotel in Doha in partnership with Hospitality for Success H4S Hotels & Residences, one of Al Baladi Holding companies. Set to open by the end of Quarter 1, 2024, Velero Hotel Vignette Collection Doha Lusail is IHG’s fifth Vignette Collection hotel signing in the MEA region, following those in Zimbabwe, Saudi Arabia, UAE and Kuwait.

Branding 289
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What’s Needed for ABS to Become a Reality?

Hospitality Tech

For most hoteliers, transitioning to an attribute-based sales model will require system upgrades, staff education, better customer data profiles and the conviction that it will all be worth it.

Sales 122
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8 hospitality industry trends in 2024 and tips to stay ahead

eHotelier

The hospitality industry has always been at the forefront of adapting to changing trends and customer preferences. As we approach 2024, it’s evident that the industry is on the cusp of significant transformation. Here's how to stay ahead.

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New Speakers Added to Skift Global Forum East Lineup

Skift Blog

Skift Take: We continue to add new speakers to the Skift Global Forum East conference lineup, most recently top industry leaders from Accor, Air France-KLM, Jumeirah, Emirates, and more.

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Nutrition on the Go: Helping Guests Maintain a Healthy Lifestyle When Traveling

Lodging

Whether hitting the road on a new adventure or jetting off for a business venture, maintaining a healthy lifestyle is a priority that many of today’s travelers carry with them on their trips. One of the biggest focuses of these health-conscious travelers is nutrition. By understanding traveler preferences, hoteliers can help their guests maintain their healthy habits when traveling—improving satisfaction scores and building loyalty.

Travel 305
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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InterContinental Sanctuary Cove Resort unveils $2.5 million beach club

Hotel Management

InterContinental Sanctuary Cove Resort has unveiled its AU$2.5 million Lagoon Beach Club after four months of renovations. The first of its kind on the Northern Gold Coast, the Lagoon Beach Club is inspired by European summer with waterside dining and a relaxed atmosphere. “As the northern Gold Coast becomes more populated, there is a gap in the market for a destination inspired venue that brings the “beach” to this part of the coast,” said InterContinental Sanctuary Cove Resort General Manager,

Resorts 278
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Four Points By Sheraton Kuala Lumpur, City Centre Makes Its First Debut

Hospitality Net

Debuting as the first Four Points by Sheraton hotel in the heart of Kuala Lumpur and the fourth in Malaysia, Four Points by Sheraton Kuala Lumpur, City Centre celebrates its opening just in time for the year-end festivities. The opening comes hot on the heels of the recent reopening of Renaissance Kuala Lumpur Hotel & Convention Centre in October 2023, together forming Marriott Bonvoy’s first dual-branded property in Malaysia.

Branding 289
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An overview of hotel development in select convention center markets

Hotel Business

In the last few years, many in-person meetings, events and conventions worldwide were canceled or postponed. However, in 2024, meeting, professional event and convention spending is projected to increase alongside in-person demand, according to a recent survey from American Express Global Business Travel. Increased in-person demand certainly impacts the hospitality industry, especially in cities with the largest, most visited convention centers in the U.S.

Market 122
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Turning website views into restaurant visits

eHotelier

Turning website views into restaurant visits - Insights - Insights Turning user clicks into dining visits depends on consistently positive messaging. We've tested what works.

Dining 122
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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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Dubai Airshow: Tracking the Biggest Aircraft Buyers

Skift Blog

Skift Take: The most important airshow in the Middle East will see airlines from the UAE and Saudi Arabia trying to grab the best aircraft delivery slots for their growth plans. Airlines from India will also be there to do business.

Business 318
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Embassy Suites Gulf Shore Commences Development

Lodging

GULF SHORES, Alabama—DD Partners, LLC of Birmingham, Alabama, and Marietta, Georgia, Peachtree Group of Atlanta, and Woodbine Development Corporation of Dallas announced the development of Embassy Suites Gulf Shores. Now underway, Embassy Suites Gulf Shores is a joint venture among the three firms. DD Partners and Woodbine are leading development and asset management efforts, and Peachtree will manage operations for the resort upon completion in the summer of 2025.

Resorts 306
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Exclusive: Craig Bond joins Pan Pacific Hotel Group to lead operations

Hotel Management

Experienced hotelier Craig Bond has taken up a new role of Senior Vice President – Head of Operations at Pan Pacific Hotels Group (PPHG), marking his return to the group after almost eight years. Bond joins from La Vie Hotels and Resorts, where he spent the last two years as Managing Director, growing operations across Australia, Bangladesh, Cambodia, Maldives, Sri Lanka, Thailand, Ukraine and Vietnam.

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Hard Rock to Develop First Full-Service Hotel Built in Long Beach in 30 Years

Hospitality Net

Today, Hard Rock International in partnership with Steinhauer Properties announced development plans to open the Hard Rock Hotel Long Beach, the first new-build full-service hotel built in Long Beach, California in 30 years and the first new Hard Rock Hotel property in Southern California in almost a decade. Set to begin construction in Summer 2024 with plans to open in Spring 2027, this upscale property will be a unique entertainment destination set in the heart of downtown Long Beach, adjacent

Services 264
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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

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Histamine Levels from Bed Bugs May Be Putting Rooms at Risk

Hotel Business

Wellness is a growing focus of the hospitality experience, with the industry increasingly offering healthy, relaxing and personal care-driven stays to guests. This is a basic principle of resorts and spas, while hotel locations have also integrated health consciousness into their environment. This process must begin with the physical environment of your facility.

Resorts 119
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The impact of holiday posts on B2B hospitality companies: LinkedIn marketing insights

eHotelier

The impact of holiday posts on B2B hospitality companies: LinkedIn marketing insights - Insights - Insights Unless you have something unique or can use engaging photographs of people to boost interaction, here's why it might be best to refrain.

B2B 122
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What I Am Looking Forward to Most at Skift Global Forum East

Skift Blog

Skift Take: As I am gearing up for what is going to be an exciting few days in Dubai, I wanted to share what excites me the most about Skift Global Forum East.

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Curio Collection by Hilton to Reach 150 Open Hotels by 2024

Lodging

MCLEAN, Virginia—Curio Collection by Hilton recognized openings that have led the brand to reach its 150th milestone by the end of 2023 with the addition of 19 properties to the portfolio by year’s end, including 10 first-in-market hotels. “As we celebrate 150 individually remarkable hotels within Curio Collection by Hilton, we reflect on not only growing our global footprint, but the authentic and immersive experiences the collection offers,” said Jenna Hackett, brand leader, Curio Collection [

Branding 299
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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

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Novotel and Mercure join forces to launch Australia’s first airport resort

Hotel Management

Darwin will soon be home to Australia’s first airport resort with the upcoming launch of Novotel and Mercure Darwin Airport Resort on Tuesday December 5. The transformed property integrates two existing airport hotels at Darwin Airport and is the result of a AU$30 million investment by the Airport Development Group (ADG), which also owns the adjacent Darwin Airport.

Resorts 278
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Marriott International Signs Agreement with Patmos Aktis Suites & Spa

Hospitality Net

Expected to open in summer 2024, Patmos Aktis, a Luxury Collection Resort & Spa, Greece will bring The Luxury Collection to the peaceful island of Patmos.

Resorts 279
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B2B Hotel Marketing Tips and Strategies for Building Loyalty

Refine

Question for Our Hotel Marketing Expert Panel Growing a loyal customer base and retaining customers is essential for hotels, but how is it best achieved for the B2B market? How do B2B and B2C strategies differ? What are your top tips for success? Our Marketing Expert Panel The post B2B Hotel Marketing Tips and Strategies for Building Loyalty appeared first on Revfine.com.

B2B 119
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8 pre-stay communication ideas to increase guest satisfaction

eHotelier

The pre-stay stage gives you a great opportunity to engage with your guests and set the tone for their upcoming experience. However, it's essential to remember that not all guests are the same, and a one-size-fits-all approach won't yield the best results.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.