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Search engine optimization (SEO) has been the buzzword in marketing since the advent of digital marketing. Businesses in all industries now rely on SEO to improve their visibility on the internet with the hope of catching the attention of potential customers. People rely on search engines (e.g. Google or Bing) to figure out life on […] The post Driving Direct Bookings: Effective SEO Techniques for Hotel Websites appeared first on Are Morch, Digital Transformation Coach.
Skift Take: These advertising blocks aren't necessarily long-term decisions so these brands could be back on X at some point when this controversy fades.
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Skift Take: Curious which trends will drive consumer travel interest in 2024? Expedia Group’s “Unpack ‘24” report offers actionable insights to help travel companies align with an array of offbeat trends and connect with travelers.
Skift Take: It is becoming more clear that streamlined customer service is one of the biggest immediate opportunities for generative AI in the travel industry.
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Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i
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Skift Take: The sustainable aviation fuel fundraise of $191 million is a drop in the bucket of what is needed if there's any hope of reaching the net-zero emissions goals by 2050.
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Skift Take: Global travel softened due to the seasonality of demand. In October 2023, the Skift Travel Health Index dipped to 103. Europe was impacted the most due to reduced pent-up demand and economic concerns. Despite China's Golden Week holiday, the travel recovery in the country remained sluggish.
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Skift Take: The General Commercial Gaming Regulatory Authority has started to build its team: A gaming co-ordinator from the Netherlands, a head of investigations from Missouri and a chairman from Vegas.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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