July, 2023

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Nostalgia-motivated tourism

eHotelier

Which elements of virtual trips are the most essential and how these can be used to encourage returning tourists’ behavioural intentions via immersion and nostalgia?

Tourism 119
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Google Expands Tours and Activities With New Display

Skift Blog

Skift Take: Ranking for city-specific experiences search terms is fiercely competitive and an expensive part of performance marketing that tends to favors online travel agencies with big budgets. A new carousel in Google's Things To Do adds an interesting shift in search display.

Marketing 322
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Exclusive: meet TFE Indigenous Liaison Officer, Henri Peters

Hotel Management

A career in hospitality can be a rewarding one, with the opportunity to help create unforgettable experiences for guests. But for TFE Hotels Indigenous Liaison Officer (NT), Henri Peters, it’s about making a lifechanging impact on First Nations Australians by supporting them to build long-term careers. Since taking up the position last year, Peters has been focused on recruiting new team members for Adina Apartment Hotel Darwin Waterfront, Vibe Hotel Darwin Waterfront and Travelodge Resort Darwi

Events 306
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Accor Develops Strategic Priorities for New Divisions

Lodging

During a Capital Markets Day to be held at the Group’s head office, Accor presented its medium-term ambitions for a new chapter of growth. With strong brands and teams, an optimized operating model, and processes, Accor intends to accelerate its sustainable growth and is taking advantage of the strengths of each of the two new divisions created in January 2023.

Branding 290
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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International Travel in U.S. Hit 83% of Pre-Covid Level

Skift Blog

Skift Take: With March exceeding 80% of its international inbound volume, America continues to head toward a recovery.

Travel 320
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TAP Air Portugal Privatization on Track as Government Selects Valuation Firms

Skift Blog

Skift Take: IAG, Lufthansa or Air France-KLM could have something to say about the government's efforts to privatize TAP. Everything from investments to a sale are on the table.

Sales 317

More Trending

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Tripadvisor Versus GetYourGuide: Who’s Bigger and Badder in Experiences?

Skift Blog

Skift Take: In the battle between Tripadvisor/Viator and GetYourGuide, the winner is — offline experiences, which have more than 90 percent market share. That spells big opportunities for both of these companies.

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Accommodation Australia praises “highly successful” Victorian jobs program

Hotel Management

The Victorian government’s AU$5.6 million jobs and training program for priority cohort jobseekers has concluded with new peak industry body, Accommodation Australia calling it “highly successful”. Through the program, 320 priority cohort jobseekers gained employment with 64 accommodation providers as room attendants and food and beverage staff. Accommodation Australia CEO, Michael Johnson, said the program “changed hundreds of lives” and supported businesses through a chronic staff shortage.

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10 Takeaways from Skift Global Forums That Transformed the Travel Industry

Skift Blog

Skift Take: Skift Global Forums have revolutionized the industry with key takeaways including the rise of experiential travel, the embrace of technology, the push for sustainable tourism, and the recognition of the importance of personalization and data analytics.

Travel 293
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In-Flight Entertainment Advances Provide Boost to Airlines

Skift Blog

Skift Take: In-flight entertainment has long been a critical part of airlines' efforts to attract travelers, and the increasingly lucrative sector is poised to provide major carriers more opportunities to stand out from rivals.

Travel 293
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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U.S. Tourism Groups Head to Japan for First Time in Years as Rebound Lags

Skift Blog

Skift Take: Even though restrictions have been lifted, Japanese tourists seem more interested in traveling at home than abroad. This is a problem for the U.S. travel industry.

Tourism 292
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Hotel Wellness Strategies With the Biggest Payoff 

Skift Blog

Skift Take: The profit potential for wellness can vary a lot between major and minor investments, according to new data. Hotel developers need to plan carefully.

Hotels 283
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Skift India Report: Solo Travel Tops the Trends This Summer

Skift Blog

Skift Take: Tour operators need to curate new itineraries to attract an incredibly important group of travelers who crave exploration and meaningful connections.

Travel 278
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Oman Sets Sights on Chinese Visitors with New Tourism Office

Skift Blog

Skift Take: With its sights set on transforming the tourism sector into an economic powerhouse, Oman is placing a strategic focus on Chinese tourists.

Tourism 277
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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Effective Hotel Marketing in the Digital Age: New Skift Research

Skift Blog

Skift Take: Get a preview of our latest output from our Hotel Tech Benchmark data product. In this update, Skift Research looks closely at the best uses of digital marketing and advertising tools.

Marketing 274
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IHG Hotel Workers Launch Strike in Los Angeles Right Before July 4

Skift Blog

Skift Take: When 96 percent of union members authorize a strike, you know they are feeling a lot of pain as wages haven't kept up with inflation.

Hotels 274
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Key appointments: Ascott, Sofitel, InterContinental

Hotel Management

Ascott appoints GM Sales and Distribution Ascott Australia welcomes Jennifer Warn to the Senior Leadership Team following her promotion to General Manager Sales and Distribution. Warn, who joined Quest in 2018 as Director of Sales, was promoted to Group Head of Corporate Sales in January 2021. Her expanded role sees her take management of all of Ascott Australia’s sales and revenue team members.

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Ryanair Pilots in Belgium Plan to Strike

Skift Blog

Skift Take: Ryanair's pilots in Belgium are resisting a plan to give them fewer rest days. It appears as though they will take a couple of days off July 15 and 16.

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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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The Small Businesses Beating Tripadvisor and GetYourGuide

Skift Blog

Skift Take: In this week’s news roundup, we start with a look at who the biggest player is in tours, activities, and experiences.

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American Airlines and Southwest CEOs Added to Skift Aviation Forum Speaker Lineup

Skift Blog

Skift Take: We’re thrilled to announce that American Airlines CEO Robert Isom and Southwest Airlines President and CEO Bob Jordan will be taking the stage at Skift Aviation Forum.

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Sabre Buys Startup That Helps Luxury Hotels Sell Gift Cards

Skift Blog

Skift Take: The startup Techsembly performs a neat trick in letting luxury hotel brands like The Peninsula sell gift cards to boost upsells without creating a downmarket vibe. No wonder it caught Sabre's eye.

Upsell 261
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Hong Kong Hostel Program Aimed at Tackling Housing Shortage and Political Dissent

Skift Blog

Skift Take: Hong Kong has a hotel-to hostel conversion program under way to target a housing shortage. It also aims to diminish pro-democracy sentiment.

Hotels 261
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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

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Booking Is Trying to Acquire a Flights Seller. Europe Would Be Wrong to Block It.

Skift Blog

Skift Take: The European Commission's logic appears to be that any strengthening of Booking.com — even in its flights business — would bolster its grip on the hotel business. Deal or no deal, Booking is committed to expanding in flights.

Business 254