July, 2023

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Nostalgia-motivated tourism

eHotelier

Which elements of virtual trips are the most essential and how these can be used to encourage returning tourists’ behavioural intentions via immersion and nostalgia?

Tourism 119
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Google Expands Tours and Activities With New Display

Skift Blog

Skift Take: Ranking for city-specific experiences search terms is fiercely competitive and an expensive part of performance marketing that tends to favors online travel agencies with big budgets. A new carousel in Google's Things To Do adds an interesting shift in search display.

Marketing 321
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Exclusive: meet TFE Indigenous Liaison Officer, Henri Peters

Hotel Management

A career in hospitality can be a rewarding one, with the opportunity to help create unforgettable experiences for guests. But for TFE Hotels Indigenous Liaison Officer (NT), Henri Peters, it’s about making a lifechanging impact on First Nations Australians by supporting them to build long-term careers. Since taking up the position last year, Peters has been focused on recruiting new team members for Adina Apartment Hotel Darwin Waterfront, Vibe Hotel Darwin Waterfront and Travelodge Resort Darwi

Events 306
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Accor Develops Strategic Priorities for New Divisions

Lodging

During a Capital Markets Day to be held at the Group’s head office, Accor presented its medium-term ambitions for a new chapter of growth. With strong brands and teams, an optimized operating model, and processes, Accor intends to accelerate its sustainable growth and is taking advantage of the strengths of each of the two new divisions created in January 2023.

Branding 290
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Doubletree By Hilton Opens Its First Location In Berlin, Germany

Hospitality Net

DoubleTree by Hilton Berlin Ku’damm announced its opening, marking the first opening under Hilton’s full-service DoubleTree by Hilton brand in Berlin and the third in Germany. Designed to serve leisure guests vacationing in Berlin as well as business travelers and groups from around the world, the hotel is one of the largest in the city with 420 guest rooms and over 8,600 square feet of meeting space.

Services 264
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Leveraging AI to Improve Content Promotion Strategies and Boost SEO

Social Hospitality

Content is key for businesses to remain relevant and engaged and connected to their customers. Content promotion strategies are crucial for website success in this digital era. Given the ever-growing competition and relentless evolution of search engine algorithms, you must embrace effective methods to promote your content and enhance your search engine optimization (SEO).

Marketing 246

More Trending

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Norwegian Air To Buy Wideroe for $106 Million

Skift Blog

Skift Take: The two companies, Wideroe and Norwegian, maintaining distinct brands and operate independently from each other is an interesting strategy in a busy domestic travel market.

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Accommodation Australia praises “highly successful” Victorian jobs program

Hotel Management

The Victorian government’s AU$5.6 million jobs and training program for priority cohort jobseekers has concluded with new peak industry body, Accommodation Australia calling it “highly successful”. Through the program, 320 priority cohort jobseekers gained employment with 64 accommodation providers as room attendants and food and beverage staff. Accommodation Australia CEO, Michael Johnson, said the program “changed hundreds of lives” and supported businesses through a chronic staff shortage.

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7 steps to creating a guest journey for the first time

eHotelier

From understanding your target audience to leveraging guest data, here's how to put together a guest journey that helps you to achieve your desired results.

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New Boutique Hotel, The Radical, Set for October Opening in Asheville’s River Arts District

Hospitality Net

The Radical, a bold, daring new boutique hotel is set to join the River Arts District this fall. Now accepting reservations for stays as of October 8, 2023, The Radical transforms a once abandoned 1920s’ warehouse into Asheville’s newest destination, introducing 70 unmistakable guest rooms and suites alongside ambitiously original culinary concepts.

Hotels 246
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Introducing Threads: How It’s Different and Why Brands Should Jump on Board

Social Hospitality

In the vast world of social media platforms, a new contender has emerged. Threads, the latest creation from Meta, seeks to offer users a fresh perspective on digital interactions. Since its debut last week, Threads quickly carved its niche in the ever-evolving realm of online communities. Rather than being a stand-alone social network, it works as a companion app to Instagram, seamlessly integrating with the existing user base.

Branding 246
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Historic Luton Hoo Hotel in Bedfordshire, United Kingdom to Be Redeveloped As a Fairmont Hotel

Hotel News Resource

Further to the acquisition in December 2021 of Luton Hoo Hotel, Golf & Spa by Arora Group, the signing of an agreement has been announced to redevelop the hotel under the Fairmont Hotels & Resorts brand.

Hotels 108
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10 Takeaways from Skift Global Forums That Transformed the Travel Industry

Skift Blog

Skift Take: Skift Global Forums have revolutionized the industry with key takeaways including the rise of experiential travel, the embrace of technology, the push for sustainable tourism, and the recognition of the importance of personalization and data analytics.

Travel 292
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Key appointments: Ascott, Sofitel, InterContinental

Hotel Management

Ascott appoints GM Sales and Distribution Ascott Australia welcomes Jennifer Warn to the Senior Leadership Team following her promotion to General Manager Sales and Distribution. Warn, who joined Quest in 2018 as Director of Sales, was promoted to Group Head of Corporate Sales in January 2021. Her expanded role sees her take management of all of Ascott Australia’s sales and revenue team members.

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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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Your bartender is your real hotel concierge

eHotelier

The hotel bar is experiencing a revival while guests who are over-satiated by screens are reverting to the ‘old school’ method of asking a real person what they should do or where they should go. There are plenty of ways to make this work for your topline growth.

Hotels 105
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New Hyatt Centric Property Planned for Malta

Hospitality Net

Hyatt Hotels Corporation (NYSE: H) announced today that a Hyatt affiliate has entered into a franchise agreement with JUEL Hospitality Limited, part of the JUEL Group, to develop the 160-room Hyatt Centric Malta. The hotel is expected to open in early 2024, marking the second Hyatt-branded property in Malta, joining Hyatt Regency Malta in the heart of St Julian’s, a bustling resort town on the island’s northeast coast known for its thriving nightlife and stunning beaches.

Branding 246
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Marketing to Millennial Travelers: 5 Strategies for Hotels in 2023 & Beyond

Refine

Marketing to millennial travelers has become a top priority for many hotels and resorts. The generation travels at higher rates than any other, but considering their unique shopping behaviors and expectations is a must. Here are five tips for successfully marketing to millennial travelers. Marketing to Millennial Generation Millennials are maturing.

Market 105
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Google My Business for Hotels - 13 Ways to Optimize Your Listing - By Jeremy Razook

Hotel News Resource

Google My Business for hotels (now Google Business Profile), is a free local search product that opens the door to a bevy of hotel SEO opportunities and increased visibility of your property.

Business 107
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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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In-Flight Entertainment Advances Provide Boost to Airlines

Skift Blog

Skift Take: In-flight entertainment has long been a critical part of airlines' efforts to attract travelers, and the increasingly lucrative sector is poised to provide major carriers more opportunities to stand out from rivals.

Travel 290
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Luxury Escapes enters physical retail with opening of ‘opulent’ Melbourne store

Hotel Management

Travel company Luxury Escapes is entering the world of bricks-and-mortar stores with the opening of a retail concept in Melbourne’s Chadstone Shopping Centre. Luxury Escapes Chadstone offers face-to-face customer service while serving up barista-made coffee and French champagne in an elevated retail setting complete with visual displays, interactive customer activations and a six-star bar and VIP events space.

Retail 246
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Boost Your Labor Efficiencies With Bed Bug Prevention

Hotel Business

In the hospitality industry, bed bugs are a persistent and potentially costly problem. Every guest walking through your doors could be carrying an apple-seed-sized lawsuit, negative social media posting or unfavorable news media spotlight onto your property. Bed bugs disrupt your guests’ experiences and create additional work for your staff members.

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A website for vacation rental properties is a key to success

Hospitality Net

Short-term rentals offer lucrative opportunities. Renting apartments for short stays continues to gain popularity among travelers, allowing individuals to generate a substantial income. However, professional agencies compete with homeowners offering private apartments for vacation rentals and online travel agencies (OTAs). Property managers must distinguish themselves from the agencies to thrive in this market.

OTA 246
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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

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How Digital Signage Sparks Spontaneous Experiences and Reshapes the Guest Experience

Hospitality Tech

Digital signs can become invaluable allies, guiding visitors through the labyrinthine corridors, sharing personalized recommendations, and fostering an environment of seamless navigation.

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Optimizing your hotel’s online presence: SEO tips for improved visibility

eHotelier

Search engine optimization (SEO) best practices can help you reach the right audience, putting your hotel in front of the eyes of those most interested and willing to book.

Hotels 105
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Tripadvisor Versus GetYourGuide: Who’s Bigger and Badder in Experiences?

Skift Blog

Skift Take: In the battle between Tripadvisor/Viator and GetYourGuide, the winner is — offline experiences, which have more than 90 percent market share. That spells big opportunities for both of these companies.

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Crowne Plaza announced as part of Geelong convention centre precinct

Hotel Management

IHG Hotels and Resorts is set to bring its premium accommodation brand Crowne Plaza to the Victorian city of Geelong, through a partnership with Plenary Group. Opening in 2026, the new 200-room Crowne Plaza Geelong is expected to include suites up to a spacious 57 sqm in size, an extensive restaurant and bar offering, pool and gym, as well as meeting facilities.

Retail 246
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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

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Native Explorers - More Than Two-Thirds of Asia Pacific's Gen Z and Millennials Intend to Holiday Closer to Home

Hotel News Resource

A regional survey by Marriott International has coined a term to describe a new generation of travelers set to disrupt the industry over the next few years. ‘Native Explorers’ recognizes a tribe of affluent millennial and Gen Z travelers in Asia Pacific who are bucking the trend by traveling in reverse order to generations before them.

Travel 103
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Newport Hospitality Group Expands In Fayetteville With The Opening Of Home2 Suites By Hilton Fayetteville North

Hospitality Net

Newport Hospitality Group (NHG), a leading hotel management company in the hospitality industry, is thrilled to announce the grand opening of the Home2 Suites by Hilton Fayetteville North, bringing NHG’s total number of rooms in the market to 338. This all-suite hotel joins the group’s successful properties in the area, Candlewood Suites Fayetteville, and Fairfield Inn & Suites Fayetteville North, reinforcing Newport’s strong commitment to the Fayetteville market.

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Cloudbeds Announces Partnership with Vrbo

Cloudbeds

Full API integration will grant Cloudbeds customers access and visibility to a worldwide market of vacation rental-focused travelers (SAN DIEGO) July 27, 2023 — Cloudbeds, the hospitality management platform powering more reservations and happier guests for lodging businesses around the globe, today announced its integration with Vrbo. Through a full API connection, owners and operators can manage all aspects of their Vrbo listing through the Cloudbeds platform.

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Why you need to reconcile your credit cards every day

eHotelier

Why you need to reconcile your credit cards every day - Insights - Insights The dreaded credit card reconciliation need not be such a big deal if we bite-size it.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.