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Commonly referred to by many as the ‘darling’ of the hotel industry in recent years, the extended-stay segment has risen to new heights on the strength of widespread growth and stellar performance outpacing all other chain scales. Demand continues to grow at unprecedented levels for the segment, which was established some 30 years ago and has upped the ante for both large brand companies and owner/operators looking for increased profitability.
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Skift Take: Southwest is flying too much capacity for the current level of travel demand in the U.S. Management knows it and is under increasing pressure to slow things down and boost profits.
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