May, 2018

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G2- Two Requirements to Close the Sales Opportunity Gap

Anthony Cole Training

There is a sales production target out there – somewhere. It’s different for every person and every organization but it’s out there. And for every person and every organization there is the actual sales production result that is being achieved today. That is the Sales Opportunity Gap.

Sales 157
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Le RGPD expliqué simplement aux hôteliers

Experience Hotel

Tout le monde a maintenant entendu parler de la loi RGPD (Règlement Général sur la Protection des Données), mise en vigueur le 25 mai 2018. Et comme beaucoup d’entre nous, vous vous êtes probablement demandé : « Mais concrètement, ça change quoi pour mon hôtel ? ». Si tel est le cas, comprenez que vous n’êtes pas les seuls. Comme on pouvait s’y attendre avec ses 88 pages, ce texte de loi ne brille pas par sa simplicité.

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The 5 Social Media Trends Ruling 2018

eTourism

Social media is constantly evolving, and it's crucial that your hotel's marketing campaigns keep up or else risk falling flat.

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Go for the “No” Early in the Sales Process

Anthony Cole Training

There are multiple keys to successful selling. In a blog from last July, I discuss 5 very important activities that drive sales success! Any discussion about successful selling has to include your productivity and effectiveness as well as closing more business. But working harder isn’t always the answer to selling more. Being more productive and effective in your work will lead to more sales and more profitable sales.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Driving Sales Growth and Asset Management – A Blinding Glimpse of the Obvious

Anthony Cole Training

Velfredo Perato -- the 15 th century economist -- demonstrated time and again the 80/20 rule. Yes, sometimes it's a 70/30 rule or a 60/40 rule. That is the obvious. There is nothing blinding about that. The blinding glimpse – the glimpse that causes you to blink like you are being blinded -- is when you look at the opposite end of the 80/20 rule.

Sales 135
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Prospecting or Selling: Which One Really Drives Sales Growth?

Anthony Cole Training

I’m stuck this morning. I’m reading “ Building A Story Brand ” by Don Miller and I'm looking over my own book “ The Best Prospecting Book Ever Written ”. Don points out in chapter 7 that in order to get a prospect to push the ‘buy now’ button they have to trust that everything is going to turn out okay. That means that they have to trust you and everything you’ve said and presented to them.

Sales 127

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Les 12 écueils que vous rencontrerez dans le marketing hôtelier

Experience Hotel

Dans les deux derniers mois, deux de mes clients m’ont contacté pour me faire part de leurs problèmes de commercialisation et solliciter un peu d’aide. En apparence, leur problématique semblait différente. Mais dans les faits, ces deux clients, l’un comme l’autre, échouaient à mettre en place des stratégies efficaces pour augmenter leurs réservations en direct et faire ainsi baisser le montant des commissions payées aux OTA.

Market 52
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How To Drive More Bookings With Facebook Website Custom Audiences

eTourism

Facebook custom audiences allow you to target groups of people who have visited your hotel's website and performed (or not performed) certain actions while browsing it.

Hotels 52
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5 Simple Tips For Successful Video Marketing

eTourism

From news to YouTube tutorials, Snaps to Instagram Stories, Vine and endless cat clips, video is the most popular form of content on the internet. In fact, it's expected to account for as much as 82% of all internet traffic by 2021.

Market 52