July, 2021

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Cold Calling Strategies with a Warm Approach

Anthony Cole Training

The best cold calling strategies involve doing the work necessary to warm your cold calls up. In this blog, we discuss the top 5 cold calling sales tips that you can implement into your sales process today.

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The Complete Guide to Early Bird Registration for Events

Social Tables

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Starting with early bird registration offers, successful event planners generate buzz and accelerate sales in the earliest stages of the event.

Events 174
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Overcoming Price Objections by: Not Making It Your Problem

A Sales Guy

We’ve been giving away too much money in sales over the past century. Why? We’ve been trained to think the buyer’s budget matters. For years, when a buyer says my budget is X, we assume and operate from the fact that that’s all they have to spend and that if we don’t meet their budget we’ll lose. In other words, we make the buyer’s budget problem our problem and we need to stop doing that.

Sales 165
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80 – How To Market Your New Hotel Renovations

Travel Media Group

In this episode of the Suite Spot, host Ryan Embree is joined by Travel Media Group's Content Manager, Marissa Kinzel, to discuss how to market a hotel property's new renovations and updates. With some hotels seeing 2020 as an opportunity to make updates and changes to their property, this episode is a great roadmap for how to advertise them to travelers online.

Market 52
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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5 Reasons Your Response Time Matters in Hospitality

BCV

You may be surprised to learn that only 56% of travel and tourism brands respond to customer messages on social media. These stats, which come from Sprout Social, don’t get any better when you consider that 40% of consumers expect a response within the first hour, and 79% expect that answer in the first 24 hours. In other words, if your hotel isn’t responding to messages on social media within the first day, you’re disappointing 79% of customers.

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6 Ways to Make Guests Remember Your Hotel

eTourism

Luxuriousness and location aren't the fast solutions to being remembered by your guests. A luxury hotel can feel lacking if the service is unwelcoming and reserved.

Hotels 52

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WEF_Future_of_Jobs_2020

eHotel Management

, WEF_Future_of_Jobs_2020. WEF Future Job Survey. Online Hotel Management Courses and Training.

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Not Just Vacation, but a Place to Vacation

A Sales Guy

We have a saying here ASG, Complete flexibility, ruthless accountability. The idea is we want people to feel they have the freedom to achieve their goals the way they best see fit and with as much autonomy as possible, with the understanding that with that freedom comes the responsibility of meeting goals and expectations. The environment we’ve created to do that is called R.O.P.E.

Sales 160
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79 – Top 5 Summer Social Media Ideas For Hotels

Travel Media Group

In this episode of the Suite Spot, host Ryan Embree partners up with Content Manager Marissa Kinzel to count down their Top 5 summer social media ideas for hotels. Ryan and Marissa discuss the type of social content that travelers are looking for – especially during the summer – and what impact these posts can have on guest conversion. They talk about how this summer is different from years' past and how highlighting these differences using social media can instill confidence in travelers search

Hotels 52
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How To Craft The Right Social Media Mix For Your Hotel

BCV

Social media is an essential element of any hotel marketer’s playbook, and creation of a strategic social plan has become more critical than ever in order to drive awareness and consideration and stay ahead of competition. Evolving consumer behaviors are showcasing a rise in social usage, including the evolution of ecommerce; social shopping has become prominent, and platforms have become the new go-to marketplace.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Sales Success: Declaring Independence from Your Personal Obstacles

Anthony Cole Training

As we approach the upcoming Fourth of July holiday, our own Walt Gerano shares his thoughts regarding the obstacles holding us back from experiencing the sales success we desire.

Sales 175
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What We Know: A Consultative Sales Process

Anthony Cole Training

On average, salespeople possess only 15% of the attributes required to sell consultatively.

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How to build your hotel’s luxury influencer strategy

BCV

Brand spending on influencer marketing is up 34% this year, rising to $3.7 billion. That figure is only increasing: By 2023, brands will spend $4.6 billion – nearly double what they spent in 2019. The expansion of sponsored content means that brands will be competing for attention on an entirely new level: organic brand placement within feeds of the most influential stars.