This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
We’ve been doing a fair amount of research into lead generation through our primary source, Hubspot. We’ve had a long business relationship with them because they provide a great platform for all things that are digital marketing and associated data. One thing we will begin to take better advantage of is their CRM application. This will allow us to tie our marketing efforts directly to a client management AND pipeline management system.
Why? Kids are great at asking why? They accept the fact they don’t know very much, so they just move through life, like an information sponge asking why about everything. It’s kinda liberating if you think about it, if you accept that you don’t know anything. If you’re OK with the fact that you don’t know, then asking why is the natural thing to do.
The hospitality industry continues to evolve, meaning hotel brands must find new ways to meet the needs of their guests. This includes finding ways to compete with local or small-chain boutique hotels, and also providing a compelling alternative to Airbnbs. However, it also includes delivering a unique and memorable experience. Big hotel brands nowadays must find innovative ways to compete with local or boutique hotels.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
At some point that title won’t make me think of the great Jack Nicholson and his role as Colonel Nathan Jessup in the 1992 movie “A Few Good Men” … but it is safe to say that point in time is a long way off for me. It is one of my all time favorite movies. For now, that famous line from Colonel Jessup has me thinking about how selling has changed so dramatically even within the last few years.
In the last 30 days, I’ve talked to more than a dozen company executives, sales people and sales managers. I’ve asked them “What is the #1 constrictor to hitting your sales goals?” The answer every time was: getting more qualified leads. I know this is not a large sampling and I would be concerned about the validity of this finding if only 25% of them said that getting more qualified leads was the main problem.
Have you been tasked with planning team building events this year? What are the criteria needed to make the activities truly impactful, not only in the moment but in the weeks and months that follow? Here are five team building events that you can plan for your clients. Team building activities have to be impactful in the moment and after the event is over.
We’re living in a world where attendees are inundated with millions of brands and marketing initiatives, event planners and companies. You’re searching for the formula of how to get event sponsors that will positively resonate with your attendees. In order for people to perceive value, you need to create value. And in order to do so, here are the three crucial parties to consider: 1) you, 2) your audience, and 3) the sponsors you’re targeting.
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
I lay on the couch too much. I don’t exercise enough. I’m grossly out of shape. There is no way around it. I needed to workout. Therefore, about a month ago, because running and any other “cardio” was too hard, I started walking. I know, I sound like an old man. It kills me. I used to be super active. I played football, softball, skied, played basketball and golfed.
From themes and budgets to guests and parking, every event planner knows how much time and money goes into creating a unique experience. And one thing that can truly make or break an event is the live entertainment. Follow the points below to learn how to source the right event entertainment and the things to consider when doing so. The entertainment you select can make or break your event.
We all know robots are the future but are they here now in hotels? If you haven’t seen these amazing robots yet, check out the 5 types of hotel robots we’ll encounter in the near future of the tech-forward hotel. Robots will be a hallmark of the tech-forward hotel in the near future. Click To Tweet. Hotel Robot Receptionists. No one hates taking a long flight or flights just to have to stand in another line at their hotel.
Hiring event entertainment can be a great way to make your event memorable, but overlooking these crucial details can cause things to completely come off the rails. Let’s take a look at how you can avoid event entertainment mishaps, what some of the more sensitive areas that can make or break an event, and how to avoid them. Going over budget or having to cancel entertainment can be damaging to any planner’s reputation.
Speaker: Lauren Fernandez - CEO & Founder, Full Course
Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i
Corporate social responsibility events are a truly impactful and innovative way for companies establish a reputation as a socially responsible company. Not to mention it’s an easy way to retain top employees. But how do you translate this into an impactful event? These five simple ideas will get your corporate social responsibility events off to a great start.
I have nothing but love and respect for salespeople. You guys are the extreme athletes of the business world. Salespeople risk 50%, 60%, 70% and sometimes 100% of their salary in their job. You don’t get paid until you sell something. No one else takes that kind of risk in corporate America. I created this video to show you how much I love you and to celebrate the greatness that is salespeople.
So you’re expanding your hotel sales team: congratulations! Next up is drafting some hotel sales interview questions. Here is the list of top hotel sales interview questions you might ask to hire the best candidate in the pool. Hotel sales interview questions should get to the heart of skills you’re looking for. Click To Tweet. 1. What do you know about our hotel?
Big events require big spaces. But, when it comes to planning your next large-scale event, you need more than just a lot of space. You also need a venue that has knows how to handle big crowds and has the kinds of features that make your job easier. Here are five of America’s best and largest convention centers, primed to host your next large event.
The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.
Big data uses vast amounts of information to spot trends, make predictions, and enable better decision-making. In the hospitality industry, hotels must study reservation patterns, anticipate demand, and price accordingly. This makes big data for hotels quite valuable. While the hospitality industry can apply big data in many ways, these four are among the most discussed applications.
Do you work at a venue and want to get event planners in the door? Or has your venue just opened and want to book events in your space? Whether you are on Twitter, Instagram, or another platform, following industry-specific hashtags are a great way to tap new and relevant trends in venue marketing. The following are the top seven venue hashtags for venue professionals.
You might be seeing increased competition from the new venue down the street. Or you have state of the art venue amenities and are wondering how to book more events business in the near future. Whatever the case may be for you and your venue, we have the low-down on how to market a venue. Here are our four lessons (and actions you can take) on brand awareness for venues.
Marketing your venue will require far more than just word of mouth referrals, and requires you to actively market yourself to your local event planners. Whether they have hosted events with you in the past, or have yet to book with you—the venue marketing tips below will help. Marketing your venue requires you to actively market yourself to event planners.
Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!
When it comes to hotel promotions , there isn’t a one-size fits all solution. As a hotel marketer, you need to understand your location, target clientele, and your hotel’s strengths. Take a look at the following ten hotels that are doing hotel promotion right. When it comes to hotel promotions, there isn’t a one-size fits all solution. Click To Tweet.
Have you been using Facebook Ads for a while but you’re still not getting the results that you wanted? Or, do you want to know insider tips before you advertise on Facebook? Instead of swinging in the dark, try out these five tips that can help you advertise on Facebook like a pro. Don’t target a global market. Target a key location that will garner more response from one place.
If you haven’t heard of Facebook retargeting yet, prepare for some useful knowledge that’s going to boost your outreach. Facebook retargeting is one of the most popular and most effective ways of reaching and converting potential customers. Retargeting often yields some of the highest returns on ad spend for advertisers. So how do you leverage retargeting for generating new business ?
Long gone are the days when event venue security used to be tacked as an addendum in event planning , with event planners the only corporate staff sweating about it. But even then, event organizers were concerned more about protecting the venue entrance, the assets, and of course, the occasional unruly guest. Venue threats can and do come from anywhere – terrorist groups or random gun and knife violence.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
With the meteoric rise of Airbnb still climbing, hoteliers are caught playing catch-up in winning over choosy travelers and millennials. How can a large hotel brand position itself to appeal to that market? Marriott’s hotel marketing is succeeding in doing just that. We took a closer look to see how they’re putting strategic thought into how they interact with potential guests. 80% of millennials use social media to make decisions and UGC has the most influence.
Making a good first impression is important for any hotel. That’s why it’s important to make sure one of the first physical interactions your guests have with your hotel is a smooth one. Here are a few tips to simplify the hotel check-in process for customers and start their stay on the right foot. Ensure a great first impression with guests by simplifying the hotel check-in process.
In a perfect world, your hotel would be so well-known that word-of-mouth was the only marketing you relied on. But reality check: that’s not how hotel marketing works. So we decided to put together a list of five hotel PPC strategies you can incorporate into your marketing plan in order to jumpstart bookings now. Leverage more than just Google for search engines and your hotel PPC efforts.
It’s no big secret: Implementing digital retargeting strategies can be a cost-effective way to convert web traffic into bookings. The question is, just what steps do you take to increase your conversion rates? Here is what you need to know in order to turn those clicks into sales. Retargeting can be a cost-effective way to convert web traffic into bookings.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
204 
Let's personalize your content