August, 2020

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Leadership in Times of Change

Anthony Cole Training

As a leader, have you ever wondered why your salespeople don't adapt to and follow the new guidelines you have established? Often, managers focus their energy on defining procedures and identifying expectations during times of change. However, they fail to understand the impact and personal needs of the employees that are responsible for following these new requirements.

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The Art of Good Sales Questions

A Sales Guy

Can you see the difference between the two questions in this video? Can you see how they will elicit entirely different responses from the buyer? Can you see how based on the questions, and the answers, how one question sets the salesperson up for success and the other keeps them in the same place? Most of you know how important I believe the discovery process is.

Sales 205
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The Secret to Being a Consultative Salesperson Right Now

Anthony Iannarino

In the 1950s, a student of psychotherapy at an English hospital studied relationships between the therapist and their patient. The student noticed that the patient wanted the therapist to be in the “one-up” position in the relationship, possessing the ability to help them. Early in the relationship, the patient respected the therapist. But as the relationship continued, the patient would attack the therapist, telling them that they were terrible at their job and that they never helpe

Sales 131
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56 – COVID Hotel Industry Trends With Jan Freitag Pt. II

Travel Media Group

In another special edition of the Suite Spot, Senior Vice President of Lodging Insights at STR, Jan Freitag returns to the podcast for an insightful conversation. Jan and his team at STR are continuing to closely monitor industry data and trends post-COVID-19. Jan and Ryan discuss changes in the industry since they last spoke in June (You can hear that conversation by listening to Episode 51).

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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The Sharing Economy Career Options | Hospitality Industry Careers for Students

Savvy Hotelier

In terms of looking at a career in the accommodation side of the hospitality industry, you have probably been taught about hotels and maybe Airbnb as the big competitor. But did you know that there is SO MUCH more than that? Today I am going to show you companies and job opportunities in the non-hotel accommodation sector of the hospitality industry, also called the sharing economy.

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Social Media Decisions That Can Help Your Guests Come Back

BCV

Another Summit, another virtual Platform, yet another discussion on the impact of the ongoing pandemic which has placed the world’s largest democracy in lockdown for the last four months. In the pre-COVID era, this summit would be happening in a hotel where participants, speakers, and panelists would have flown into a city and stayed at a city hotel for the 2-day long event helping the hotel with new guests to serve and provide an unparalleled experience.

ROI 52

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The Best Online Sales Training Ever

A Sales Guy

It’s here, We just dropped Gap Selling Online Sales Training and it’s going to blow your mind. It’s 5 – 8 hours of engaging, customized, choose your own journey experience. We are extremely excited about this training. It’s like nothing you’ve ever experienced. Each participants journey is there own as the training adjusts and offers different experiences based on each salespersons own experiences and engagement.

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Why You Need Sales Effectiveness to Dominate Your Agenda

Anthony Iannarino

Imagine you want to grow your sales significantly, something like thirty percent. You decide to raise the sales team’s goals, even though more than half the sales force didn’t achieve their last year’s targets. You are going to expect more from your team in every way, from activity, opportunities, and won deals, suffering under the belief that you can improve their productivity by raising their goals.

Sales 131
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5 Key Elements in Creating a Strong Hotel Brand Identity

eTourism

On the surface, your brand identity is how you carefully present your business and its overall purpose, but underneath, it's how you make your customers feel - both initially and consistently.

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55 – Adapting Your Hotels Website During COVID-19

Travel Media Group

In this episode of Suite Spot, we talk about the adaptations hoteliers are making to their property websites in the midst of this pandemic. Travel Media Group Senior Website Product Analyst, Stephanie Courtois, joins host Ryan Embree to share how she, alongside the Travel Media Group product team, prepared our hotel partners' websites for COVID-19 and after.

Hotels 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Hospitality Technology - Secret Career Opportunity for Students

Savvy Hotelier

When I was a hospitality management student I could see my career go a number of ways. But one way I never saw it go was technology. I’m not a programmer, I am not interested in creating apps and websites. I went into hospitality to work with people and not sit behind a desk. So technology was not anywhere close to my career vision. Now, however, 5 years after graduation, I can see myself working on the technology side of hospitality.

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7 Things Companies Do to Thrive Anywhere, Anytime

Anthony Cole Training

Regardless of the current state of business, it is easy to get caught up in managing day-to-day tasks. It's also easy to lose focus on the end goal and continue to take the necessary steps to move your business forward.

Business 194
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Est-ce que l’Intelligence Artificielle peut remplacer l’humain dans un hôtel ?

Experience Hotel

Aujourd’hui, nous allons parler de l’intelligence artificielle dans le monde de l’hôtellerie. Ces derniers temps, nous avons remarqué que les esprits et les discussions pouvaient rapidement s’enflammer quand le sujet tombait sur la table. Quelque part, c’est assez logique ! Influencé par des œuvres populaires du genre I-Robot, Terminator ou encore Blade Runner 2049, l’imaginaire collectif n’a pas manqué de déformer notre vision de l’IA.

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How to Productively Plan Your Weeks and Days

Anthony Iannarino

Some of the things that lead to success, greater productivity , and goal attainment seem small and insignificant when they are critically important. However, some small disciplines are much more valuable than you might expect at first glance. One discipline that produces outsized results for a small amount of time and energy is planning your week and days before they begin.

Sales 129
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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Content that Will Drive Social Media Engagement for Hotels in the Post-COVID 19 World

BCV

Today, more people are home than ever before; so, it’s not surprising that social media usage is up significantly. As in 50% increased Facebook usage, according to Social Media Today. While will likely see this change again once the crisis is over, transformative events like this have had lasting effects on our behaviors. For example, Facebook’s growth started to multiply after the 2008 financial crisis (5x growth from 2007 to 2009 according to Statista).

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2 Keys for Improved Sales Performance: Perception and Consistency

Anthony Cole Training

Perfect practice prevents poor performance! To improve your overall sales effectiveness, you must become masterful at the skills required to be successful. In today's blog post, you will learn why perception and consistency are critical factors when it comes to upgrading your selling results.

Sales 159
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How to Talk to Your Sales Force About Pipeline

Anthony Iannarino

This is the third installment in the How to Talk to Your Sales Force series, the first two being How to Talk to Your Sales Force About Prospecting and How to Talk to Your Sales Force About Closing Big Deals. This post will cover talking to your team about the importance of a pipeline. Seeing Our Future Now. Unlike other parts of our business, it is easy to see what our future looks like in sales by inspecting our pipeline and your individual pipelines.

Pipeline 128
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A Daily Checklist for Success in Sales

Anthony Iannarino

Most people start the day wading through email , searching for what they might do next and allowing other people’s priorities to drive their actions. Their work is not active but merely reactive, as they wait for some external force to move them. By contrast, successful salespeople know what they want and what they need to do to produce those results.

Sales 125
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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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How to Talk to Your Sales Force About Attitude

Anthony Iannarino

So much success in sales (and leadership) is the result of several intangibles, character traits, and attributes outside of skills. One of the reasons we work so hard to teach, train, and develop salespeople around skills is because they are easier than improving the intangibles, and most sales managers and sales leaders lack a competency model that includes what I called, “Mindset,” in The Only Sales Guide You’ll Ever Need.

Sales 124
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How to Overcome the Fear of Telling Your Client No

Anthony Iannarino

There are two kinds of fear. One of these fears prevents you from taking action, while the other fear compels you to take action. Most people fear the wrong danger, the first danger being more detrimental than the second. Here, we will look at two different fears in sales, consultative sales, and especially complex sales. Fear of Losing the Client. Much of what stops salespeople from taking the actions they should is the fear of doing something that might cause them to lose their client’s

Sales 123
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How to Talk to Your Sales Force About CRM

Anthony Iannarino

Some salespeople believe their CRM is a waste of time, that it doesn’t help them improve their results. They treat it like a task—one that they should avoid. Others believe that it is Big Brother, a tool used to spy on salespeople and monitor their every move. Neither of these beliefs is correct, nor are they helpful. As a sales leader, you want something more than grudging compliance.

Sales 123
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How to Talk to Your Team About Closing Big Deals

Anthony Iannarino

One of the most significant changes in sales is the meaning of the word “closing.” In the past, sales leaders would suggest that they wanted to hire people who could close deals, asking the prospective client to buy, and getting ink on a contract. That idea of a closer started to fall apart in the 1980s, something Neil Rackham documented in his most famous book, SPIN Selling.

Closing 122
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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

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How to Sell When You Don’t Have Leads

Anthony Iannarino

Two things benefit you tremendously when you start selling, even though they don’t feel very much like something positive and beneficial to your development. The first is selling a commodity, especially when you have little to no differentiation outside of your ability to sell. There may not be anything that improves your character or skills quite so much as not being able to rely on any factor outside of the value you create for your prospective client to win big deals.

Sales 122
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Get Better at Selling, or You Will Get Worse

Anthony Iannarino

I spent part of Friday in the studio recording a long video about my Sales Accelerator program. Even though we have a page with much information, we need to do a better job explaining how the program works and how it helps salespeople and sales managers improve their results. At the same time, I am writing my fourth book. I have cataloged many of the factors that have made selling—and leading sales—more challenging than ever, offering strategies and tactics to address these factors effectively.

Sales 122
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How I Take My Notes on the Books I Am Reading Now

Anthony Iannarino

A few months ago, I found a new software called Roam Research. The software is unlike any other software you are familiar with, in large part, because it isn’t much like anything you might currently use as part of your workflow. To understand Roam’s value, you need to understand the two novelties that make it the most powerful tool for notes, and especially notes you can act on in the future.

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Why I Suggest You Not Buy the Business

Anthony Iannarino

Because we are still in the middle of a global pandemic, civil unrest, and seemingly never-ending war between two narratives designed to divide us from each other, today, I am compelled to offer some lighter fare. Naturally, there are lessons, but I intend to provide a brief respite from the constant drumbeat of negativity you find elsewhere. I was a better salesperson before my manager forced me into an outside sales role, a position he needed to fill, and one in which I had no interest.

Business 120
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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

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How to Expand Responsibility as a Consultative Salesperson

Anthony Iannarino

It takes a long time to become a consultative salesperson if you are not given the training, development, and coaching that would speed up your development. As you pass through the development stages to become a consultative salesperson, you will become a very good and effective salesperson long before you become consultative. Your solution, even when it solves your client’s problem, isn’t consultative sales.

Sales 120
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Why You Need to Protect Your Prospecting Block from Client Calls

Anthony Iannarino

You are just starting to make your prospecting calls when one of your existing clients calls you. They’re a great client, and you have an excellent relationship with them. You want to help them with whatever they need, so you answer their call only to find out they have a problem and ask you to help. You sold the client, and you are responsible for the outcomes you promised them, so you immediately get to work resolving their problem.

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How to Talk to Your Sales Force About the Sales Process

Anthony Iannarino

In August of 2017, I wrote about the fact that the linear sales process is broken. Because the sales conversation is nonlinear, it isn’t easy to follow a linear path from target to close. How could it be otherwise in something as dynamic and complex as human beings working towards change and better future results? My response was to develop a nonlinear approach to controlling the process and recognizing the commitments clients need to make and the different conversations that enable them to move

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How to Talk to Your Sales Force About Pricing

Anthony Iannarino

When clients call to tell a salesperson they chose their competitor, much of the time they point to the fact that their competitor had a lower price , something that is sometimes true and sometimes a nice way of letting the salesperson down without having to spend time answering their questions about what they might have done better. If it was the salesperson’s price that cost them the deal, it was something out of the salesperson’s control, providing them an external reason to assua

Sales 117
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.