April, 2022

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3 Musts for Successful Sales Training Workshops

Anthony Cole Training

Sales training workshops are often critical cultural touchpoints, allowing salespeople and sales leaders to come together. Here are three musts to ensure that your next sales training workshop is as effective as it can be.

Sales 274
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13 Catering Trends to Keep on Your Radar

Social Tables

Food and beverage is perhaps one of the most anticipated elements of any event. With in-person events slowly returning, event planners and caterers alike would be wise to try and make the attendee F&B experience better than ever. Being so, we’ve put together this list of catering trends to help you hone in on what matters to audiences now. Whether you’re planning a wedding, a conference, or an anniversary dinner, these catering trends can help you stay ahead of the curve and craft experience

Events 151
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The Use of Universal Analytics Ends in July 2023

eTourism

Google Announced on March 16, 2022, that it will discontinue Universal Analytics (GA3) on July 1st, 2023. So if you decide not to switch to GA4 then your current Google Analytics tracking would automatically stop working after July 1, 2023.

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The Dylan Hotel at SFO ensures positive guest experiences with SiteMinder

SiteMinder

San Francisco is no stranger to visitors, and The Dylan Hotel at SFO caters to every kind. On the edge of the busy city, The Dylan maintains a sanctuary of calm, with the property seeing guests from all walks of life; from business travelers, to holiday makers, to even those who require accommodation during medical treatments. The 58 room hotel has a number of appealing features, including its proximity to San Francisco International Airport and transport links into the city, tour options, and i

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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How Hotels Doubled Mobile Bookings With Selfbook

Spherical

Having transformed the former home of Hunter S. Thompson, a century-old church, and a jazz club into modern getaways in LA, DC, Austin, and soon-to-be San Francisco respectively, Hotel knows how to make the most of its environment. In addition to magnifying local culture, the hotel excels at adapting to modern guests’ needs and preferences. With a relatively young demographic, the LINE turned to digital agency of record, Spherical, and Selfbook post-pandemic to boost direct bookings with its eco

Hotels 52
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Difference Between Hotel PMS and Hotel CRM Systems

Belza

When discussing customer management systems with property clients and investors, they commonly mention having a PMS where they document all their guest information and have some records.

Hotels 52

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The Facebook Pixel is Now the Meta Pixel: How Hotels Can Use it to Drive Social Media ROI

BCV

Setting a New Standard The Holy Grail of social media advertising has always been to test, track, refine and target your ads with total precision. When the Facebook pixel was introduced in 2013, it started the data-gathering revolution and a profound shift in ad targeting. Designed to make the most of your ads across Facebook, and, later, Instagram, Meta pixel data makes sure your ads are seen by the people most likely to engage with your ad and buy your product.

ROI 52
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11 Hotel Marketing Ideas To Increase Bookings

Gourmet Marketing Hotel

Having a steady stream of satisfied guests throughout the year keeps a fine hotel alive. In today’s competitive markets, your business needs to stand out among all the other establishments that might be interested in the same customer base as you. That’s where hotel marketing ideas come into play.

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5 ways you can master your property’s marketing with hotel software [Free ebook]

SiteMinder

Marketing at your hotel is crucial for attracting travellers, winning bookings, creating loyalty, and boosting your brand. Today, technology needs to be a major part of your marketing strategy. Technology enables you to access more data quicker, automate processes, inform strategies, personalise guest communications, and more. To help you master your marketing with tech we’ve created this ebook where you’ll learn about: Sourcing and using key metrics.

Market 52
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2022 Social Media Image Sizes

Inn Sight

We’re back again with an updated social media image and video size guide for 2022! Below we have listed the best dimensions to follow when making posts on various social platforms. As always we’ve included a free downloadable all-in-one guide, so you can refer back to it quickly while designing!

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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97 – Thinking Digitally with Aimbridge Hospitality’s Michael Curran

Travel Media Group

Join host Ryan Embree and Aimbridge Hospitality's VP of Digital Marketing, Michael Curran, as they talk all things digital marketing for hotels. They discuss how to keep consistency within a portfolio while still giving each hotel a distinct voice on social media, how to balance "traditional vs. new" social media platforms, how to leverage guest feedback and generate more positive reviews, and more!

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Houston, We Have a Problem (How to Avoid Selling on Price)

Anthony Cole Training

In all moments of selling, there are many things that can go wrong. And when something goes wrong, it is in fact time to say “Houston, we have a problem.” But who is the “we” that caused the problem?

Sales 216
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Holiday Travel + Cultural Holidays

BCV

How to Create Content with Regard for Religious & Cultural Days of Observances Social audiences continue to demand inclusion and support for diverse communities from their chosen brands, making 2022 the year for brand conversations surrounding cultural topics. It is important to remember that a brand’s participation in these conversations must be sincere and genuine and provide tangible evidence of community support before engaging in the conversation online.

Travel 52
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Increasing Hotel Meeting Space Revenues with High Tech and.

Belza

Business travelers never leave their house without their gadgets at this age and time. Smartphones, tablets, and laptops are no more mere convenience but a vital part of their business essentials.

Revenue 52
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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Taking control of guest data at your hotel

SiteMinder

Data at your hotel is everywhere and can be a driver of your entire business strategy. It’s especially important to prioritise data as a tool in the current era of hotel commerce where traveller demands are higher than ever. Depending where you are located, if you’re welcoming both domestic and international travellers or cater to both business and leisure guests, your guest data can provide you with the insight you need to drive your property’s success.

Hotels 52
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6 Best Instagram Photo Ideas All Properties Should Be Following

Trivago

Instagram is a must-have social media platfom for independent properties. Here's what to post to attract and inspire guests and drive bookings. The post 6 Best Instagram Photo Ideas All Properties Should Be Following appeared first on trivago Business Blog.

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NFTs in the Hospitality Industry

Inn Sight

The term 'NFT' has been thrown around a lot in the past year – so what does it even mean, and how are they relevant to the hospitality industry? There are already plenty of creative ways to engage with NFTs, and we're only going to see more of this in the future. Keep reading to learn more.

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8 Steps for Your Effective Sales Action Plan

Anthony Cole Training

Remember this; “You do not decide your future. You decide your habits, and your habits decide your future” - F.M. Alexander.

Sales 174
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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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Top Event Technology Trends: 6 Must-Know Innovations for 2022 and Beyond

Social Tables

Knowing event technology trends — and adopting the most valuable ones — gives planners and venues the competitive advantage. Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent. . But with new event technologies emerging constantly, how do you know which ones to consider? From design through debrief, we’ve got you covered with the event technology trends you need to know for success.

Events 204
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Free Hotel & Resort Budgeting Tool | Hotel Marketing

Belza

Competition is challenging, especially in the hospitality industry. Without the right competent team and tools, you can get to the bottom amongst your competitors. Fortunately, Bezla.com LLC is around to help various hot.

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SiteMinder appoints Kim Anderson as Non-Executive Director

SiteMinder

Kim Anderson brings decades of board and executive experience to SiteMinder’s diverse leadership. Sydney, Australia – SiteMinder, the world’s leading open hotel commerce platform, has formally appointed Kim Anderson as an independent, non-executive director. Kim will be assuming the role of Chair of SiteMinder’s People and Culture Committee. Kim’s appointment is the latest appointment of an independent director at SiteMinder, following Jenny Macdonald and Pat O’Sullivan’s appointments in October

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Via Augusta maximizes its revenue by combining Beonprice and SiteMinder

SiteMinder

Located in a historic building in the heart of Gràcia, one of the busiest districts in Barcelona, Via Augusta withstood the pandemic by implementing efficient health and safety protocols and guaranteeing a reliable quality service for their guests. Providing a dedicated, approachable, and trustworthy experience has always been the top priority for this hotel.

Revenue 52
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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

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Now Hiring: Social Lead

Inn Sight

Unique opportunity to join our close-knit and growing team, leading the social side of our business while our Head of Social is on maternity leave. An opportunity to drive real growth for our clients, coming out of a tough 2 years of Covid restrictions.

Hiring 52