Anthony Cole Training
JULY 21, 2022
While there are many differences between elite salespeople and average salespeople, two of the more important distinctions are the ability to sell value (they can sell at a slight premium on price) and the ability to reach the top levels of the prospect’s decision-making team (typically the C-Suite).
Social Hospitality
JULY 20, 2022
Hashtags have become an integral part of internet culture in recent years. People even use them in contexts outside the internet, such as in text messages, chats, songs, and advertising. If you don’t use hashtags to improve your social media marketing, you’re missing out! Hashtags allow users to organize and search for content more easily.
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Social Tables
JULY 28, 2022
Cocktail parties are fantastic reasons to encourage friends, family members, and coworkers to get together. Typically taking place during after-work hours, cocktail parties are social events where guests are encouraged to socialize with one another, mingle, and converse over — you guessed it — cocktails. Although many professional party planners are skilled in planning private events, cocktail party hosts often choose to plan the event themselves; they design the menu, create the guest list, and
Gourmet Marketing Hotel
JULY 27, 2022
Have you thought about your hotel’s digital advertising strategy for the upcoming year yet?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Belza
JULY 31, 2022
Expanding Hotel Space Revenues by Synergistically Transforming Multifunctional Food and Beverage Ideas | Hotel Marketing
eZee Absolute
JULY 31, 2022
Like any other business, hotels need to generate revenue in order to survive. But with the ever-growing competition, how can small hotels keep up? How can small accommodation providers keep revenue flowing? In this article, I will discuss some sales and marketing strategies to increase revenue for small hotels and stay afloat. Wait, there’s also a bonus.
Hotel Sales Focus brings together the best content for hotel sales and marketing professionals from the widest variety of industry thought leaders.
Social Hospitality
JULY 1, 2022
Popular TikTok users didn’t use magic to gain millions of followers. They’ve done it through hard work. In addition to posting regularly, leverage current trends and post quality videos if you want to get more TikTok followers. When optimized properly, TikTok can be pivotal to business growth , especially if you’re targeting young demographics.
Social Tables
JULY 13, 2022
Wedding planning can be a stressful process , consisting of months of organizing, scheduling, and rescheduling. Whether you’re a professional planner or a soon-to-be newlywed, you may find yourself in need of a pick-me-up every now and then as the big day approaches. If you’re looking for inspiration, guidance, advice, or a hearty laugh, we have just the list of wedding planning quotes you may need.
Lodging Interactive
JULY 28, 2022
A good Instagram layout is key to help you gain followers, get noticed and get more sales. An increase in followers leads to more opportunities to promote your brand with different platforms and companies. With over 1 billion active users today, having a curated Instagram feed matters for every brand out there. Take your company’s feed to new heights […] The post 4 Instagram Photo Editing Tricks to Enhance Engagement appeared first on McConnell Marketing.
Catala Consulting
JULY 27, 2022
Table of Contents The hospitality industry has become super-competitive in the past few years, with every hotel trying to attract as many travellers as they can. Attention has indeed become expensive. Attracting corporate transient travellers doesn’t have to be difficult if you have the right strategies in place. As you already know, hotels are usually open to people from all walks of life, and people from the corporate world are not left out of the equation.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
eZee Absolute
JULY 27, 2022
The sales department in a hotel plays a prominent role in maximizing a hotel’s revenue. But is having a sales department enough? Nope! YOU NEED AN A-TEAM. You need a group of people who understand sales and go out of their way to drive measurable and incremental revenue. But again, how do you build a winning hotel sales team? Well, that’s exactly what I am going to talk about in this blog.
Anthony Cole Training
JULY 28, 2022
It would be great if you could hand a new salesperson a manual, ask them to read it, take a knowledge test and they could successfully begin their job. Selling is a different animal and you will often hear the term “soft skills” in reference to training a salesperson. What are soft skills in sales? Let’s try to demonstrate that with a short example.
Social Hospitality
JULY 5, 2022
Marketing nowadays takes many forms and happens on various platforms. You could do it the old-fashioned way – TV commercials, billboards ads, etc. Or try a new approach like collaborating with influencers to help you promote your business. Which is best for your business? Let’s look at both types of marketing and examine their strong and weak points.
Experience Hotel
JULY 26, 2022
Parmi la longue liste de CRM spécialisés pour l’hôtellerie, comment choisir ? Après notre article vous détaillant les points forts et points faible des 5 meilleurs CRM hôteliers du marché, nous avons décidé de nous attaquer aux différents types de CRM Comment choisir le bon CRM hôtelier ? Un CRM a donc de nombreuses applications. Et il arrive bien souvent que vous n’en recherchiez qu’une «petite partie » de ses nombreuses applications, d’où la nécessité de bien définir vos besoins.
Speaker: Lauren Fernandez - CEO & Founder, Full Course
Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i
SiteMinder
JULY 25, 2022
Average daily rate (ADR) remains an important metric to talk about within the hotel industry. Data is becoming ever more valuable as hoteliers look for ways to recover from economic setbacks, grow their business, and gain an edge over the competition; so ADR is often crucial. This blog will provide a comprehensive guide to ADR, including why it’s so important and how your hotel can improve it.
Belza
JULY 24, 2022
Hotel Bathroom Design to Increase Hotel & Resort Guest Satisfaction
Travel Media Group
JULY 20, 2022
Join host Ryan Embree and our very own Respond & Resolve™ Product Manager, Jackie Avery as they celebrate reaching the 1 million guest reviews responded to milestone! This episode details the journey to 1 million, explains how hoteliers can get involved in the next milestone, gives a little sneak peek at a brand new upcoming Respond & Resolve™ upgrade, and so much more!
Anthony Cole Training
JULY 7, 2022
Back in the early seventies there was a group called The Main Ingredient. At the time, they had a hit song and the lyrics went something like this… “ So you’re heart broken, you’re sitting around moping, crying and crying. You even feel like dyin’. Well, before you do something rash, dig this- everybody plays the fool!”.
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The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.
Social Hospitality
JULY 25, 2022
Restaurants aren’t always at the forefront of implementing new technology. However, recent world events and their aftermath have led to a rapid influx of technological advancements in the industry. What started as a necessity during the pandemic has garnered much attention and will likely become a mainstay. With the food tech market slated to be valued at nearly $342 billion USD by 2027 , the demand for increased technology implementation in the industry will continue to rise.
Experience Hotel
JULY 20, 2022
Qu’est ce qu’un CRM hôtelier ? Si beaucoup d’hôtels ont déjà adopté la digitalisation et l’automatisation des tâches du quotidien, nombreux sont ceux qui se posent encore des questions sur son usage et son utilité. Nous allons tenter de clarifier cela au travers de cet article ayant pour sujet : Les 5 meilleurs CRM hôteliers du marché. Comment choisir le bon CRM pour hôtel ?
SiteMinder
JULY 25, 2022
Jakarta, Indonesia – According to new data from SiteMinder, the world’s leading open hotel commerce platform, hotels in Indonesia are now experiencing their highest volume of bookings from international guests since February 2020. SiteMinder’s World Hotel Index, the leading indicator of hotel reservation and guest arrival trends globally, displays that so far in July, 45% of bookings to SiteMinder’s Indonesian hotels for future stays have been from international travellers — a trend that has bee
Lure Agency
JULY 18, 2022
Imagine crafting content so compelling that it easily convinces your prospects to become buyers. That’s the power of conversion copywriting. Conversion copywriting is the art and science of writing persuasive content that helps convince your readers to take a desired action; this could be anything from subscribing to a newsletter to making a purchase.
Advertiser: ALHI
Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!
Belza
JULY 17, 2022
Implementing a Mobile Strategy to Improve Hotel Revenue Per Available Room | Hotel Marketing
Catala Consulting
JULY 13, 2022
Table of Contents Having an outstanding customer experience and increasing revenue are the goals of every hotel owner. But many hoteliers (both small and large) struggle with high operating costs. It is even more challenging for new hotel owners, as they do not yet know how to balance having a minimal operating cost and maximizing profit. Running your hotel business on high expenses can deplete the profit margin and threaten the financial health and the long-term viability of your hotel business
Social Hospitality
JULY 18, 2022
Guest blogging is an excellent marketing strategy that can provide numerous advantages. However, whether you want to increase traffic to your website or build links, becoming a successful guest blogger necessitates careful planning and execution. Blogging is an important part of digital marketing and cultivating a successful partnership can be beneficial to both parties.
Experience Hotel
JULY 15, 2022
Dans le secteur de l’hôtellerie, les réservations en direct sont adressées directement à l’hôtel, et qui ne provient donc pas d’un OTA. Elle peut être enregistrée sur un site web de l’hôtel (via son booking engine) ou s’effectuer par mail ou par téléphone. Véritable moyen de se réapproprier la relation client, elle permet non seulement de ne pas avoir à verser de commissions aux OTAs, mais également d’avoir un moyen de contact direct avec le client avant et après son séjo
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
SiteMinder
JULY 19, 2022
Fuli Hot Spring Resort is located in Nantou County, Taiwan , and has set itself a mission to “provide a repose that corresponds to the rhythm of heavens and earth, seasons and landscapes, to gratify each traveller’s aspirant senses with nature’s flair, and facilitate the communion between the human consciousness and all that exists.” If guests aren’t won over by that promise, perhaps they will be swayed by the seven room types and luxurious on site amenities that includes three
Bookassist
JULY 12, 2022
With Bookassist Intelligence, hotel groups now have access to a summary overview of their Booking Engine, Digital Marketing and Metasearch performance, all in one simple report. You can now analyse the performance of your member properties across several parameters and KPIs from one simple report. Compare the performance of hotels across the group and immediately identify the hotels that are performing well as well as those that may need attention.
Belza
JULY 10, 2022
The status quo of the market and the economy compels hoteliers to boost their incremental revenue and bottom line. Offers and upgrades are simple solutions that can make all the difference, especially in yielding massive.
Trivago
JULY 7, 2022
The majority of independent properties are losing out on a lot of business for one very simple reason: their hotel websites are poorly designed. They’re not optimized. They’re not converting interested travelers into confirmed guests. From small bed and breakfasts to swanky boutique chains, few seem to have really mastered the art of the hotel [.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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