Sat.Oct 14, 2023 - Fri.Oct 20, 2023

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How to turn negative reviews into booking opportunities in the digital era

eHotelier

By understanding the motivations behind reviews and actively seeking guest feedback, you can motivate your guests to share their positive experiences online, ultimately boosting your bookings.

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10 Tips for a Comprehensive Hotel Key Control Policy

Lodging

While today’s hotel guests largely use electronic access cards to enter assigned guestrooms, hundreds to thousands of mechanical keys are essentially used daily on hotel properties. Housekeeping staff use keys for access to guestrooms to perform job duties. Hotel security, maintenance staff, and hired contractors also use keys for access to equipment, maintenance, supply rooms, fleet vehicles, and guestroom emergencies.

Hiring 334
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U.S. Travel Caution FAQ: What the State Department Advice Means for Travelers

Skift Blog

Skift Take: This worldwide caution for Americans to stay alert in tourist spots, even often safe European capitals, is quite notable.

Travel 329
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Former Expedia Exec Says Google Increased Ad Costs for Little Return in Antitrust Trial

Skift Blog

Skift Take: Google has been fined billions of dollars in the European Union for similar practices that are allegedly happening in the U.S.

Travel 329
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Choice-Wyndham Faces Long Odds. The Skift Travel 200 May Reveal Choice’s Thinking

Skift Blog

Skift Take: The market is skeptical that Choice's hostile takeover bid for Wyndham will be successful. The Skift Travel 200 sheds light on the hotel sector and the thinking behind this offer.

Travel 329
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Australian Adventure Tourism Operator Sees Chinese Tourist Revival

Skift Blog

Skift Take: The Chinese traveler's slow return continues to impact global travel. But adventure tourism operators are optimistic they'll be parachuting into newly opened group travel countries like Australia.

Tourism 313

More Trending

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Don’t Miss Skift Aviation Forum on November 1 in Fort Worth, TX

Skift Blog

Skift Take: Embrace the future of aviation through insights, innovation, and exploration of future trends during this year's Skift Aviation Forum. You won't want to miss this jam-packed event.

Events 307
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American Airlines Had a Rough Quarter, but Points to 2024 Tailwinds

Skift Blog

Skift Take: American had a lackluster third quarter. Executives say its on the cusp of big profits ahead.

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The Top 20 U.S. States Where Investors Are Buying More Homes

Skift Blog

Skift Take: The real estate market might be tight, but investors' purse strings are still loose — Srividya Kalyanaraman Read the Complete Story On Skift

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Russian Tourists Opt to Become Dubai Residents

Skift Blog

Skift Take: Dubai's grand plan to convert tourists into residents has worked, at least on the Russians. Russia travel into Dubai is slowing down for the first time in months.

Travel 301
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Hilton Extends Loyalty Program: Reward Small Businesses for Booking Direct

Skift Blog

Skift Take: Hilton will simplify its process for booking small events and meetings, too. All told, it's a promising sign that hoteliers are finally taking the pain points of small and medium-sized businesses seriously.

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Knowland and Amadeus Report Q3 2023 Hospitality Group and Business Performance Index

Lodging

ARLINGTON, Virginia—Knowland and Amadeus presented the metrics from the companies’ Hospitality Group and Business Performance Index. The third quarter of this year shows the top 25 U.S. markets have recovered 99.1 percent for group business compared to the same time in 2019. Group bookings are calculated using occupancy and average daily rate (ADR).

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New Langham CEO Seeks Growth Across Luxury and Midscale Hotel Brands

Skift Blog

Skift Take: In September, Bob van den Oord became CEO of Langham, a luxury hotel group. In his first interview in the role, he talks about the group's multi-brand strategy to double its property count.

Branding 299
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Poland Now at the Center of Europe’s Low-Cost Carrier Competition

Skift Blog

Skift Take: It's like a low-cost airline version of "Game of Thrones," but with more fees and less legroom.

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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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Saudi Unveils Leyja: Yet Another Luxury Mountain Destination

Skift Blog

Skift Take: Trojena for skiing, Soudah Peaks for luxury housing and now Leyja for space-age hotels, Saudi Arabia continues to develop its mountains for tourism.

Tourism 293
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American Airlines Shakes up its Small Businesses Travel Loyalty

Skift Blog

Skift Take: Loyalty programs are big business for airlines, with companies and their employees carefully weighing the perks of these programs.

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Google Unveiled: A Web-Scraping Analysis of U.S. Hotel Distribution – New Skift Research

Skift Blog

Skift Take: We web scraped 5,000 hotels across Google to understand the current state of the wider distribution landscape. We found that Google's actions are allowing small OTAs, new entrants and direct sites to compete head-on with the legacy players. Could this mean the end of the duopolistic power long-held by Booking and Expedia?

OTA 291
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IHG’s China Recovery ‘Isn’t a Hope, It’s a Reality’ Declares CEO

Skift Blog

Skift Take: The IHG third quarter results are here. They don't provide much information on financial performance, but they show promising signs of recovery in China.

Hotels 291
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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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Four New Sonesta Simply Suites Locations Open

Lodging

NEWTON, Massachusetts—Sonesta International Hotels Corporation announced the grand openings of four new Sonesta Simply Suites locations: “The addition of four new Sonesta Simply Suites hotels in four new destinations underscores the demand for extended stay hotel options,” said Keith Pierce, EVP and president franchise and development, Sonesta. “With these hotels, Sonesta has opened over 20 hotels this year.

Hotels 288
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Three Key Practices for a Strong Loyalty Program

Lodging

Today’s traveler has an abundance of lodging choices. With customer loyalty playing an integral role in a hotel’s operations, getting it right can mean all the difference, especially for smaller, boutique brands. When successful, a loyalty program can bring a steady source of referrals, continued stays, and increased spending at the property over time, among other advantages.

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Southeast Asia Awaits Chinese Travelers: Skift Travel Health Index

Skift Blog

Skift Take: The Skift Travel Health Index stands at 106 this month, achieving a new record high. However, there is a disparity in the performance of several countries in the Asia Pacific, suggesting that efforts to attract Chinese travelers to nations dependent on inbound tourism may be progressing at a slower pace than anticipated.

Travel 281
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Premier Inn Expects Boost From Shrinking Independent Hotel Sector

Skift Blog

Skift Take: Premier Inn says it has gained pricing power as 10% of all UK independent hotels have closed in the past few years. More remarkably, it says repeat guests made 86% of its bookings this year. It's a direct booking champ other hoteliers could learn from.

Closing 274
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!