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Conversation is much more pleasant than interrogation. This is important for an effective coach to remember because after two or three questions, a salesperson is going to feel like they are being attacked. This is also true for prospects.
As a business, brand awareness is one of the most important endeavors that you could. The post How To Improve Your Hotels Brand Awareness appeared first on Are Morch, Digital Transformation Coach.
The role of social media in managing your online reputation is increasingly important. As more and more people turn to social media to share their thoughts and opinions, it’s vital to have a strong presence on these channels. By being aware of social media’s role in reputation management , you can take steps to protect your image and maintain an excellent public persona.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
A hotel business is built around hospitality, and generally spans across several sectors of the hospitality industry. Like all industries, the key to being successful starts with knowing the industry inside out. From industry fundamentals to the latest technology, trends and tips, here we run through everything you need to know about the hospitality industry today – all from your unique perspective as a hotelier.
Since the dawn of time, hotels have been trying to convince customers to visit them. The post 6 Brilliant Video Marketing Ideas For Hotels appeared first on Are Morch, Digital Transformation Coach.
As search continues to dominate how your guests find you, ensuring your hotel’s presence for relevant searches is more important than ever. But how should you find relevant searches for your hotel and location ? You’ll find no dearth of paid and unpaid tools to help you find search trends that are relevant to your business and guest profile. Primary amongst them is Google Trends – a free analytics-measuring tool that allows users to tailor searches for relevant terms and phrases and monitor SEO
As search continues to dominate how your guests find you, ensuring your hotel’s presence for relevant searches is more important than ever. But how should you find relevant searches for your hotel and location ? You’ll find no dearth of paid and unpaid tools to help you find search trends that are relevant to your business and guest profile. Primary amongst them is Google Trends – a free analytics-measuring tool that allows users to tailor searches for relevant terms and phrases and monitor SEO
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Independent luxury hotels in UK and Ireland that use STAAH technology to link them to online hotel booking sites around the world now have a new avenue to attract guests with Offpeakluxury.com now connecting to STAAH. Established in 2003, Offpeakluxury represents more than 200 carefully selected luxury British and Irish hotels and handling tens of thousands of bookings.
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Sydney, Australia – SiteMinder (ASX:SDR), the world’s leading open hotel commerce platform, today announces the appointment of data-analytics software entrepreneur Dean Stoecker as an independent non-executive director of the Board, effective 15 September 2022. An established leader in technology, Dean co-founded software giant Alteryx (NYSE:AYX) in 1997, a company specialising in automating analytics, which today plays a key role in making data-driven tools accessible at all levels of
Winter is the perfect time for leisure travel. From skiing to snowmobiling to sitting in front of a crackling fire watching the flakes fall, your cup of hot chocolate runneth over. But with so many places to go, how do you choose the right location? It really comes down to what you’re after. While some people can’t wait to dive into winter activities, others would rather trade their ski poles for hiking poles.
Comment récupérer les adresses e-mails de vos clients ? Élément majeur de votre base de données client, connaître les e-mails clients vous permet de garder le contact avec eux même après leur départ. Vous pouvez ainsi leur faire des suggestions pour qu’ils reviennent dans votre entreprise, leur proposer à la vente des services ou produits supplémentaires pour augmenter votre prix moyen, etc.
Speaker: Lauren Fernandez - CEO & Founder, Full Course
Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i
A hotel loyalty program can boost the number of nights booked by almost 50%—if it’s a good one. The post 10 Common Pitfalls of Loyalty Programs for Independent Hotels appeared first on trivago Business Blog.
When quality, safety and consistency are at stake, hoteliers around the world turn to standard operating procedures (SOPs). It is a term that refers to more than a checklist of items but relies on careful consideration and training to achieve the desired outcome in the world of hospitality. This blog explores how to build and successfully incorporate SOPs in your hotel operations, including best practices.
This role is best suited to a strong mid-weight who is looking to take the next step in their career, or a senior designer who is looking to get more team management under their belt. A great opportunity to work with some fantastic young designers, form a solid design team, and produce some great design work.
We are proud to announce that Bookassist has joined IGHP, The Chamber of Commerce of the Polish Hotel Industry. A member of HOTREC since 2015, the chamber represents and advocates for hotels and industry providers across Poland. Polish hotels that are IGHP members can now access the extensive expertise that Bookassist brings to help them to increase their profitability.
The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.
Get better results than ever with these Google Ads Strategy tips Advertise on a platform where there are over 259 million unique visitors, 4.8 billion daily interactions, and over 5 billion search queries a day. There is no denying that you can reach your goals with a strong Google Ad strategy. Optimizing your Google Ads campaigns are key to a high return on investment (ROI); however, this takes time and resources.
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Fresh off a rousing success in 2021, SiteMinder’s Partner of the Year Awards are back bigger and better in 2022. The latest exciting development is the announcement of this year’s judges, who will be overseeing the four awards on offer in the Excellence category. Let’s get to know them…. Table of contents. SiteMinder Partner of the Year Awards 2022 Judges.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Content marketing may seem like a buzzword, but in fact it should be a crucial part of every hotel’s marketing strategy. Content rules the internet and, nowadays, the majority of your guests are researching and booking their travel online. To catch their eye and keep up with the competition, you need to deliver top quality content consistently. This blog will tell you everything you need to know about mastering content marketing at your hotel.
Become a pro at understanding marketing objectives to make more informed decisions for your business. Having a well-thought marketing strategy is vital for any business. Technology has dramatically changed the marketing landscape. It can sometimes be hard to discern where to focus your attention and funds with new avenues emerging. Understanding your marketing strategy starts with understanding your objective.
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