How to Know If You Are a Trusted Advisor
Anthony Iannarino
MAY 23, 2020
You don’t want to be a vendor. The word suggests that you offer something for sale, like a vending machine. You also don’t want to be a preferred vendor, even if that means your dream client gives you more of their business than someone else. It might sound—and feel—better to be described as a supplier, another word that suggests the transactional relationship, one in which you supply something that your clients or prospects need.
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