Luxury hotels and a ‘sense of place’: Brand identity and experiences
Hospitality Net
APRIL 25, 2024
In the second article in this three-part series exploring luxury hotels and how a ‘sense of place’ help differentiate a luxury hotel and build loyalty, Suzanne Godfrey, consultant and lecturer in luxury and luxury hospitality, examines how the brand’s identity can elevate the hotel experience and create a unique sense of place.
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