Sat.Sep 16, 2023 - Fri.Sep 22, 2023

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The Most Effective Ways to Use Psychology in Marketing

Social Hospitality

Marketing is an intricate dance between businesses and consumers, where success often hinges on understanding and influencing human behavior. Psychology plays a pivotal role in this dynamic, as it enables marketers to delve into the minds of their target audience, tap into their emotions, and drive desired actions. In this article, we will explore the most effective ways to use psychology in marketing and how businesses can leverage these insights to create more compelling and successful marketi

Marketing 214
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Ask Skift: Why Is There a Pilot Shortage in the U.S.?

Skift Blog

Skift Take: The U.S. is still experiencing a significant pilot shortage despite the boom in air travel this year. Ask Skift explains why.

Travel 339
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Business Cabin Revenues Exceed Pre-Pandemic Highs

Skift Blog

Skift Take: Outpacing recovery in economy cabin, business cabin revenues have surpassed pre-pandemic highs despite the slow return of business travelers globally.

Revenue 325
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Airline Loyalty Keeps Degrading: I’m a Free Agent and You Should Be Too

Skift Blog

Skift Take: When it comes to airline loyalty, if everyone is "elite" no one is. As Delta rebalances its loyalty program, customers need to remember it is a business in the service of shareholders. I'm surprised it has taken this long for programs to arrive at this revenue-driven conclusion.

Revenue 325
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Marriott Posts – Then Changes – Job Ads Mentioning Alcohol in Saudi Arabia

Skift Blog

Skift Take: There has long been speculation that hotels in Saudi Arabia would need to relax its restriction on alcohol to attract global tourists.

Hotels 311
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Hilton Says it Will ‘Quickly’ Move to Disclose Mandatory Fees

Skift Blog

Skift Take: A Skift scoop: Hilton told hotel owners it was changing policy to ensure mandatory resort fees are displayed upfront on all its sites and apps. The move follows Marriott and Hyatt's similar steps this year.

Resorts 306

More Trending

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Venice Avoids Being Added to UNESCO List of Endangered Sites

Skift Blog

Skift Take: Sorry, Italian officials. We side with UNESCO on this one. Venice faces long-standing but urgent issues, such as overtourism and climate change. This global gem needs a coordinated, strategic vision for its preservation.

Tourism 304
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Atlys Raises $12 Million for E-Visa Platform: Startup Funding Roundup

Skift Blog

Skift Take: Atlys wants to make obtaining e-visas simpler for travelers, and Shackle is part of the growing effort to modernize the hotel industry.

Travel 298
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Microsoft AI Upgrades: How They Help Tourists, Event Planners, and Business Travelers

Skift Blog

Skift Take: Few of these features seem to have been designed with travel front-of-mind, except for the corporate booking tool — that's getting close to what travelers are asking for.

Travel 295
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How Whatsapp Flows Could Pave the Way for Personalized Travel Experiences

Skift Blog

Skift Take: WhatsApp's evolving suite of services and its impact on businesses demonstrate the platform's potential to reshape customer engagement and service. The future of customer interactions appears increasingly promising.

Travel 292
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Ryanair Says French Push for Minimum Pricing on Flights Is Politically impossible

Skift Blog

Skift Take: European authorities will seemingly have to find way other ways to reduce the carbon footprint of the airline industry. It's incredibly unlikely much of the European Union will support France's push for minimum pricing on flights.

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Top Stories in Hotels: Hyatt’s Growth, Thailand’s Ambition, and First Hospitality’s Big Buy

Skift Blog

Skift Take: Hyatt plans to open about 30 hotels in the Americas before 2026, Thailand aims to return to record tourism next year, and First Hospitality acquires 17 hotels.

Tourism 291
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U.S. Tourism Officials Visited China For the First Time in 4 Years: Their Takeaways

Skift Blog

Skift Take: U.S. tourism executives came back from their trips optimistic about the Chinese tourism market's recovery despite long visa wait times and the slow return of air connectivity.

Tourism 286
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How Billionaire-Owned Como Hotels Retooled Its Luxury Hotel Strategy

Skift Blog

Skift Take: Como Hotels and Resorts is executing a strategic playbook that puts broader luxury sector dynamics into sharp relief.

Resorts 285
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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Hong Kong Tourism Still Catching Up: Skift Travel Health Index

Skift Blog

Skift Take: Hong Kong is back in business. Travel performance boomed in August 2023, but talk of full recovery is still premature, as 2019 wasn't a particularly good year with widespread protests impacting travel demand in the country.

Travel 282
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A Big Picture View of Travel’s Future at Skift Global Forum 2023

Skift Blog

Skift Take: As we decipher the future of travel at our 10th annual Skift Global Forum next week, it’s clear that this is a pivotal time for the industry as the technologies, platforms, and trends that are defined today will have a lasting impact in the years ahead.

Travel 278
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Morocco Hotel Managers Say Business Is Returning and World Bank Meeting Will Help

Skift Blog

Skift Take: It's been little over a week since the earthquake in Morocco. The hospitality and tourism industries are staying strong, both in terms of business and in mind-set.

Business 275