Sat.Aug 10, 2024 - Fri.Aug 16, 2024

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Marketing Wars: Booking vs. Expedia – Who Spends Smarter?

Skift Blog

Skift Take: In 2023, Booking and Expedia spent a combined $13 billion on marketing, with Booking demonstrating better efficiency and global reach. While both still invest heavily in Google, they're shifting towards alternative marketing strategies like price discounting and B2B channels.

Marketing 317
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The 4 Key Differences in Selling Value vs. Price

Anthony Cole Training

Every business that has ever been started has done so by wanting to position its products or services on a continuum between the two extremes of value and price. Some businesses (think Apple, Ritz Carlton) are focused on delivering a high value experience. Some businesses (think Walmart) are focused on being the low-cost provider in their industry. Most businesses land somewhere in the middle.

Business 324
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CBRE Reduces U.S. Hotel Performance Forecast, Lodging Demand Softens

Lodging

DALLAS, Texas—CBRE reduced its forecast for U.S. hotel performance this year as lodging demand softens due to weaker-than-expected leisure travel and slowing corporate profit growth. CBRE now projects a 1.2 percent increase in revenue per available room (RevPAR) growth for 2024, down from the 2.0 percent estimated in May 2024. Nevertheless, CBRE anticipates 2 percent year-over-year growth in RevPAR in the second half of 2024, up from 0.5 percent year-over-year growth in the first half, […]

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What a New FTC Crackdown on Fake Reviews May Mean for Travel

Skift Blog

Skift Take: Regulators aim to curb digital chicanery. Their target: fake AI reviews, paid praise, and biased endorsements from influencers. But policing the sprawling review ecosystem may become a headache for many.

Travel 337
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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We Ask Five Airline CEOs What They Really Think About AI

Skift Blog

Skift Take: Airlines comes in all shapes and sizes, and so do the real world applications for artificial intelligence. We sat down with five aviation leaders to find out how they think the new technology will impact their business.

Business 337
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Chicken, Pasta, or Octopus? How Traditional Should a National Airline Be?

Skift Blog

Skift Take: In an increasingly competitive market, airlines are looking closer to home to help stand out on the international stage.

Marketing 322

More Trending

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Booking.com, Amex GBT, Airbnb, Tripadvisor: What Travel Execs Are Saying About AI

Skift Blog

Skift Take: Big travel companies have the resources to plan major tech overhauls to integrate AI, but it's taking longer than some had expected.

Travel 322
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Delta’s Free Wi-Fi Goes Global — How Do Other Airlines Compare?

Skift Blog

Skift Take: Once considered an overpriced gimmick, onboard Wi-Fi is quickly becoming a cabin commodity.

Business 318
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Skift IDEA Awards 2024: Meet the Winners

Skift Blog

Skift Take: The travel industry’s most coveted award for excellence in design, creativity, and innovation once again celebrates the brands and businesses that are redefining the future of travel. Discover the final results and meet the 2024 winners.

Travel 313
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Travel Startups Raised $240 Million This Week

Skift Blog

Skift Take: One startup fundraise this week — the largest yet this year — also outdid the top two deals in 2023 by GetYourGuide and Klook.

Travel 313
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Despegar Sells Destination Unit to Iberostar Group, 600 Employees Transfer

Skift Blog

Skift Take: If this deals truly helps Despegar better focus on its core services — selling travel — then it would seem to make sense. In the process, Despegar gets leaner.

Services 305
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Hotel Manager Highgate Shifts Strategy Amid Uneven Business Travel Recovery

Skift Blog

Skift Take: The U.S. business travel recovery has been uneven. New York City? Thriving. San Francisco? Not so much. But the hotel manager giant Highgate sees signs for optimism.

Business 303
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India’s Surging Role in Global Tourism: Key Insights from Earnings Calls

Skift Blog

Skift Take: The travel industry is making a global shift to capture India’s booming outbound tourism. From hotels and airlines to credit cards and digital platforms, everyone’s racing to cater to this surging wave of Indian travelers. As the market soars, the India opportunity is simply too big to ignore.

Tourism 302
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Las Vegas Tourism Agency to Spend $1.7 Million on Formula 1 Tickets

Skift Blog

Skift Take: Las Vegas is betting nearly $2 million on Formula 1 tickets to woo airlines and showcase the city’s high-stakes potential. The gamble comes as demand for the race shows signs of faltering.

Tourism 301
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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Southwest Braced for Boardroom Battle as Activist Investor Nominates 10 New Members

Skift Blog

Skift Take: As industry veterans, Elliott Investment Management's 10 candidates have the potential to radically shake-up the 15-person Southwest board.

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Las Vegas Sphere Sees Revenue Rise as it Hopes to Go Global  

Skift Blog

Skift Take: In recent months, the Las Vegas Sphere has been selling over $1 million a day in tickets, on average. But is that enough to recoup its $2.3 billion cost?

Revenue 299
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Blackstone to Invest in Hotel Tech Company, M3 – ‘Many More’ Deals to Come

Skift Blog

Skift Take: There's a lot of opportunity for strategic growth investment in travel tech, and Blackstone wants to jump in.

Travel 296
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Oyo Expands European Footprint with Acquisition of Paris-Based Checkmyguest

Skift Blog

Skift Take: As Oyo keeps pushing forward in Europe, snapping up Checkmyguest and its affiliates drives home the company’s determination to carve out a spot in the global vacation rental market.

Marketing 292
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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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Athens Wildfires Rage During Greece’s Peak Travel Season

Skift Blog

Skift Take: If Greece doesn't get the wildfires under control, tourism could decline in the coming months.

Tourism 292
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Oneworld Builds AI Flight Booking Tool with Google and Former IBM Exec

Skift Blog

Skift Take: Carrie Tharp, vice president of strategic industries for Google Cloud, said in April to expect a lot more AI projects in travel. Here's another.

Travel 290
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Sourcing for Sustainability: The ROI Justifies Staying Abreast of a Rapidly Evolving Marketplace

Lodging

The starting point for sustainability in the hotel industry is the goals set by owners, brands, and management companies. The objectives can be fairly specific, such as reducing waste or energy consumption by a certain percentage within a certain timeframe, shifting to eco-friendly housekeeping products, or meeting the requirements of a program such as LEED or Green Key.

ROI 290
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Inspirato Gets New CEO and $10 Million in Financing, Lays Off 15% of Employees

Skift Blog

Skift Take: With Brad Handler out as chairman and his brother Brent Handler having given up the CEO role nearly a year ago, this deal represents a changing of the guard at Inspirato.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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These Dubai Mega Projects Were Left For Dead – Now They’re Back

Skift Blog

Dubai's mega projects are back. Palm Jebel Ali and Dubai Islands are expected to introduce the next gold rush of hotel development.

Hotels 284
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Ixigo-Backed Bus Startup Raises $10.5 Million – India Report

Skift Blog

Skift Take: Buses are key to last mile travel in India, connecting people from smaller Indian towns to international and domestic destinations. The funding reflects a positive outlook of investors towards the bus industry as more online players enter the segment.

Travel 283
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TUI Gains from Experience Sales and FTI Collapse

Skift Blog

Skift Take: TUI reported another record-breaking quarter with sales of tours and activities helping to boost profitability. TUI also gained from the collapse of smaller rival FTI.

Sales 281
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Q&A: iSeatz Founder and CEO on the Future of Travel Loyalty

Skift Blog

Skift Take: The travel loyalty landscape is shifting toward lifestyle rewards that prioritize experiences and personalized benefits over traditional points and miles. For 25 years, iSeatz has been at the forefront of this transformation.

Travel 281
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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

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Capital One to the Rescue? Inspirato Looks for Boost Through Its Strategic Partner

Skift Blog

Skift Take: The new CEO will have to figure out exactly what Inspirato will be. Is it the "luxury hospitality company" of 2019, the "innovative luxury travel club" of 2024, or something else.

Travel 278
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Disney Announces Expansion in Cruises, Gaming and Parks

Skift Blog

Skift Take: As Disney's park attendance shows signs of softening, the company is betting on cruises and digital engagement to sustain its growth.

Tourism 278
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EL AL Signs its Biggest Boeing Order Ever as Profits Soar

Skift Blog

Skift Take: EL AL is doubling down with Boeing as it places the largest single order in the airline's history.

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Q&A: How Global Hotel Alliance Has Empowered Independent Hotel Brands for 20 Years

Skift Blog

Skift Take: As Global Hotel Alliance celebrates its 20th anniversary, CEO Chris Hartley reflects on the journey of becoming the world’s largest collection of independent hotel brands, what makes the GHA model different, and how independent hotels can stay ahead in a competitive market.

Branding 273
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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!