Sat.Oct 26, 2024 - Fri.Nov 01, 2024

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8 Hidden Trends in Digital Marketing Strategies

Social Hospitality

In the fast-paced world of digital marketing, staying ahead means more than just keeping up with new platforms or tools. It’s about identifying the subtle shifts in consumer behavior, technology, and content that can give your brand an edge before it becomes mainstream. While everyone focuses on the latest Instagram update or TikTok trend, let’s dive into some of the more hidden trends in digital marketing that can help you connect with your audience in new and effective ways. 1.

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Meet, Connect, Inspire: Your Ideal MICE Venue at Amora Hotel Brisbane

Hotel Management

Fresh from its $30 million hotel refurbishment in January this year, Amora Hotel Brisbane has reemerged as a premier destination for MICE planners and delegates, boasting newly transformed spaces. As Brisbane rises as a leading destination for both MICE and sporting events, the hotel’s renovation comes at the perfect time to capitalise on these thriving sectors.

Events 264
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Leading a Sales Team: 10 Keys to Success (Part 1)

Anthony Cole Training

This article is the 1st place winner of the 2022 Sales Pro Central MVP Awards on Sales Leadership! In our sales management training, we have developed 10 keys and a framework of activities that provide a new or tenured sales leader with a roadmap they need to put in place to help lead their team to greater sales success.

Sales 308
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Hello Google, ChatGPT Just Became a Travel Search Engine

Skift Blog

ChatGPT just became a browser-based search engine with real-time links, maps, weather, sports, stocks and news.

Travel 299
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Accor to operate Perth Airport’s first hotel following $5 billion redevelopment

Hotel Management

Perth Airport is set to introduce its first hotel on the estate in 2027, under a management agreement with Accor, as part of a $5 billion capital investment program. The new hotel will operate under Accor’s premium hotel brand, Pullman Hotels and Resorts, making it the fourth Pullman in the Pacific. The 240-room Pullman Perth Airport, designed by DKO Architecture, will feature a rooftop restaurant and bar, lobby lounge café, gymnasium, sauna, meeting facilities and co-working spaces.

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A Ticket to Space Is Tourism’s Final Frontier

Skift Blog

Skift Take: Space tourism is no longer a fever dream of wonky scientists and starry-eyed visionaries. It’s real and it’s here, a fledgling economic powerhouse that’s still in its awkward adolescence – clumsy, unpredictable but filled with potential. — bt@skift.

Tourism 284

More Trending

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We Tested the New ChatGPT Search Engine for a Trip to London — What Worked, What Didn’t

Skift Blog

Skift Take: ChatGPT is now a better place to start making travel plans, but finalizing those plans still needs to happen the traditional way.

Travel 277
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Royal Caribbean: Higher Cruise Pricing, New Customers and AI Strategy

Skift Blog

Skift Take: Young travelers are flocking to cruise ships, and Royal Caribbean is cashing in by creating private ports and islands as new attractions.

Travel 275
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Norwegian Cruise: Pricing And Bookings Are ‘Exceptionally Strong’

Skift Blog

Skift Take: Norwegian Cruise Line's story is essentially "everything is great and we're being careful to keep it that way for as long as possible.

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Future of Airlines in India – India Report

Skift Blog

Skift Take: Airport infrastructure is being ramped up in India to support expected demand, and airlines are also expanding their fleets. The next step is to make planes in India.

Travel 274
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Expedia Extends Its Loyalty Program to Microsoft Bing Travel Users

Skift Blog

Skift Take: Expedia was spun out of Microsoft before the turn of the century, and the two Seattle-based companies have always been tight. They just got a bit tighter.

Travel 270
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Hyatt Hotels’ CEO on Loyalty, New Markets, and Sticking with Premium Brands

Skift Blog

Skift Take: Hyatt's larger rivals are racing to plant flags in every market. Hyatt is more selective and believes the payoff will be in attracting high-end consumers to its loyalty program.

Marketing 269
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24×7 Food at Delhi’s Aerocity – India Report

Skift Blog

Skift Take: Delhi Aerocity, with a heavy presence of branded hotels, is a convenient hub for business and leisure travelers alike.

Branding 269
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Ask Skift: Are Big Cities Becoming More Expensive to Visit?

Skift Blog

Skift Take: Major cities have gotten more expensive to visit in recent years, and here's a look at some of the factors that have contributed to them becoming pricier for travelers.

Travel 268
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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Blacklane Raises $65 Million for Luxury Chauffeur App

Skift Blog

Skift Take: The fresh funding comes shortly after Uber announced a black-car service for business travelers.

Business 267
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Lufthansa’s Earnings Position has ‘Deteriorated Significantly’ — Here’s Why

Skift Blog

Skift Take: Despite a shaky set of quarterly figures, the Lufthansa Group is sticking to its full-year outlook and says demand remains strong, particularly for its premium products.

Business 265
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U.S. Projects 90 Million Visitors by 2026

Skift Blog

Skift Take: Washington's work to reduce visitor visa wait times is paying off as the U.S. travel industry is poised to hit its goal ahead of schedule.

Travel 254
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The Growing Global Appeal of the Japanese Ryokan

Skift Blog

Skift Take: One of the oldest forms of Japanese hospitality is getting more attention from global brands, and cross-pollinating across the Pacific.

Branding 254
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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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Who is Planning to Attend Skift Global Forum East

Skift Blog

With only a few weeks to go until Skift Global Forum East, over 80 companies already plan to attend on November 19-20 in Dubai.

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Halloween Scares Up Profits for the Travel Industry

Skift Blog

Halloween is no longer just one night — the season goes from late September through October. And it's high-revenue for the travel industry.

Travel 250
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Hyatt Extends Lead in All-Inclusive Resorts Through Deal With Spanish Brand

Skift Blog

Skift Take: For Hyatt, which has been aggressively expanding in this segment, the joint venture will boost its all-inclusive room count by about 30%.

Branding 240
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5 Burning Questions Skift Global Forum East 2024 Will Seek to Answer

Skift Blog

Skift Take: The Skift Global Forum East 2024 will be your chance to find out what's really going on in the region right now.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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MGM Resorts Sees Healthy Vegas Demand Despite Heat Wave Hit, F1 Race Slowdown

Skift Blog

Skift Take: MGM Resorts sees strong demand at its Las Vegas resorts continuing through year-end, despite minor performance hiccups in the third quarter.

Resorts 224