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If you are not in the acquisition business, then you must develop your talent in order to increase sales in 2020 and beyond. One of the keys to doing that is to understand how to drive sales improvement.
This is NOT the new normal. NOR SHOULD WE EVER ACCEPT IT as such. When have human beings ever succumbed to their FEARS when faced with threats that, at the time, were considered “existential?” When have we ever decided to give up WITHOUT A FIGHT? When have we ever gone backward, building something less than what preceded it after a crisis?
There’s a little secret to selling that I’d like to share with you. It’s pretty simple yet far too many salespeople don’t do it and it costs them quota, presidents club and more. We have a tendency to be product-centric. We lean too heavily on our product, product features, and product benefits. We get excited and when given the chance we start sharing all the wonderful things our product does, and how it’s the greatest thing ever.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
In this episode of the Suite Spot, we discuss the COVID-19 crisis facing hoteliers around the globe today. Host Ryan Embree helps navigate these unprecedented times in the hospitality industry and shares words of encouragement on behalf of Travel Media Group. Ryan discusses the vital role that communication channels like social media and online review response will play in connecting to both current guests and future travelers during this time.
In severe and challenging times, your fear can cause you to feel that you are going to lose the things that are most important to you. The internet meme that the word fear means “false evidence appearing real,” is a nice thought, but in our present situation, there is a real and present danger, one we are working to overcome. There are, however, many things you are not going to lose during our emergency.
There is an ongoing conversation on the social channels as to whether one should continue selling through a crisis. Some suggest selling during times like this is to be tone-deaf, that it ignores the nature of our global emergency. Like most things, there is some truth to the idea that business-as-usual, ignoring the severity of the circumstances, may make one appear to be self-oriented.
There is an ongoing conversation on the social channels as to whether one should continue selling through a crisis. Some suggest selling during times like this is to be tone-deaf, that it ignores the nature of our global emergency. Like most things, there is some truth to the idea that business-as-usual, ignoring the severity of the circumstances, may make one appear to be self-oriented.
Your business may have been shut down entirely, or you may have been required to work from home. You might still be being asked to “shelter-in-place” or “shelter-at-home,” like those of us in Ohio. For the past month or so, there has been no business-as-usual. If you are in sales, it’s been challenging to get a face-to-face appointment , as some companies haven’t allowed visitors into their buildings.
We are in the middle chapters of our continuing crisis. Pundits and prognosticators are suggesting that our lives will never be the same, that we will be changed, altered by the events of our time, as were our parents, grandparents, and our ancestors. If this is true, then we should decide for ourselves what those changes might be. More Grateful. If you are going to be changed by this crisis, the right place to start is by being more grateful , especially for the things we take for granted.
Of all my frameworks, Level 4 Value Creation is the oldest. It only showed up in Eat Their Lunch , my third book, because there are prerequisites to effectiveness in sales, without which you will struggle. In my first book, I published The Only Sales Guide You’ll Ever Need first because it is necessary for both of the books that followed. If you want to increases your sales, start by becoming someone worth buying from in the first place.
Due to circumstances beyond your control, you now have fewer weeks in which to reach your goals. A natural disaster and the government intervention and response reduced the time you would have devoted to the results you wanted. A good many will give up their goals, writing off the current year and deciding to start over next year, accepting whatever results they can eke out over the remaining weeks and months.
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
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