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Labor Day is traditionally an occasion to travel. It signals the end of the summer and the start of the school year, offering one final long weekend to escape before hectic schedules start and winter holidays begin to take prominence. Last year, Labor Day travel broke passenger records at airports nationwide as we witnessed consumers itching to get away after many months spent in lockdown.
Imagine you’re booking a hotel room for a weekend away with your family. Who do you look to book with first? Do you go to an online travel agent, such as Expedia or Booking.com, or do you go to the hotel website directly? The age-old battle between hotels and online travel agents over who can claim the most guest bookings rages on. According to research, 76% of bookings are made via OTAs, with travellers 57% more likely to book through an OTA now than before COVID-19.
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