Exclusive: hoteliers reveal impact of Taylor tourism as Swiftsteria takes hold
Hotel Management
FEBRUARY 13, 2024
Hotels across Melbourne and Sydney are feeling the star power of global music icon Taylor Swift as fans flock from all over to attend the sold-out Eras Tour concerts, taking place over the next two weekends. Accor Pacific Chief Operating Officer PME, Adrian Williams, told HM there has been an unprecedented level of interest in Accor hotels and its loyalty programme ALL – Accor Live Limitless since the concerts were first announced – and not just in these two cities.
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