Experience Hotel

NOVEMBER 24, 2020

Comme vous le savez, il est très rare qu’un projet débouche sur les résultats escomptés sans une préparation attentive. Dans toutes les stratégies, un plan minutieux vaut bien mieux qu’un plan tiré sur la comète. La marketing par mail n’échappe pas à cette vérité. Pour toucher votre cible et générer le trafic espéré, dans votre ou vos établissement(s), il faut donc définir et maîtriser toutes les étapes qui constituent la ligne de production d’un e-mailing.

ROI 52

ROI Email Marketing Market Marketing 52

Clock Software Hospitality

NOVEMBER 24, 2020

Independent hotels have seen significant growth since online travel agencies transformed the hospitality market place. Independents, for the most part, can exclusively rely on distribution channels to build up their brand, as unlike hotel chains, most independent properties do not have a large marketing budget to build up their brand in the general public’s eye.

Upsell 52

Upsell Hotels Accommodation Events 52

Savvy Hotelier

NOVEMBER 23, 2020

Podcasts became the perfect partner for my walks in April this year during the first lockdown. I was trying to find a new way to consume industry information and to distract myself in the new world that 2020 was becoming. As a hospitality student, you’ve got to stay informed with what is going on in the industry today. Because it ultimately impacts you, if not today, it will eventually when you enter the working world.

Hospitality 52

Hospitality General Manager Business Consumer 52

eTourism

NOVEMBER 22, 2020

Christmas and New Year's Eve are right around the corner and it can be one of the busiest times of the year if you're a hotelier looking to make the most out of the end-of-year peak period.

Hotels 52

Hotels Hotel Marketing Marketing Market 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Odysys

NOVEMBER 23, 2020

Odysys Samantha Irwin of Kaizen.Zone joins the podcast to talk about the “Trifecta” for an amazing customer experience that she and her staff focused on to grow the Historic Balch Hotel. The Balch Hotel, in the middle of nowhere, is now a destination unto itself for weddings, group events and quiet getaways. Samantha Irwin , former owner of the Historic Balch Hotel, is now an independent small business coach and passionate supporter of small business.

Small Business 40

Small Business Events Hotels Business 40