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Events bring people together to enjoy new experiences. But in order to get attendees through the door, you’ll need to come up with a great name that grabs their attention and piques their interest. The right event name can solidify your event brand, convey your mission, and help fans (new and old) find you. Do you know how to choose an event name? Here are some highly effective ways to do so, along with some real world examples and ideas.
. Sales is suffering from 9 brutal ills: The Bro Culture , . Lack of Coaching. . Too Product-Centric. Not enough salespeople understand the game/rules of sales. Too much reliance on selling tools. Not enough training in the industry/space. Too much activity management. Little respect for prospects and buyers time. Not enough humility. I tackled the Bro-Culture in the first of this series because I feel culture is critical to change.
Creating continuous growth , what some people describe as a sales engine, begins with accountability. If the leadership team isn’t committed to creating and sustaining a sales organization, something different than just having salespeople, it isn’t going to happen. There will be no engine, even if you have all of the component parts necessary to build one.
With recent studies showing that more than half of today's global website traffic is carried out on portable devices, it's more important than ever to make sure that your website offers the optimal customer experience across the board - not just on deskto
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
When you start planning an event, one of the first things you should do is figure out your event planning timeline. It’s important to outline the months and weeks leading up to the big day. This way, you’ll be sure to meet important deadlines, stay within budget, and coordinate multiple parties smoothly. The next time you start to plan an event, consider using this helpful guide to create an event planning schedule that works for you.
Site inspections are more than just deciding whether or not you like the space. Successful site inspections — the ones chock full of thoughtful questions and specific requests — require a site inspection checklist to make the meeting as fruitful as possible. With a proper site inspection checklist, you can thoroughly assess your event venue options to find the perfect fit for your audience and programs.
It’s popular to rail against the social media figures that suggest that you should hustle and grind. Some find the idea of people working too much, too hard, and for too long to be bad advice, suggesting life is more than constant work. You will be warned to put your relationships before work, an idea with which I mostly agree, but not if your laziness prevents you from taking care of the people who make up those relationships.
It’s popular to rail against the social media figures that suggest that you should hustle and grind. Some find the idea of people working too much, too hard, and for too long to be bad advice, suggesting life is more than constant work. You will be warned to put your relationships before work, an idea with which I mostly agree, but not if your laziness prevents you from taking care of the people who make up those relationships.
In last week’s newsletter , I made note of the idea that humans live around 4,000 weeks, an idea that caused one of my relations to confront her aversion to Mondays , the very reason I initially did the math. This newsletter is also about time, and even though the idea here is equally important, it won’t be so heavy. We don’t spend enough time with our dream clients to effectively serve them.
In a workshop at OutBound , I was sharing the 10 Commitments from The Lost Art of Closing: Winning the 10 Commitments That Drive Sales as a framework for accelerating deals. An attendee asked me about deals I had lost as a salesperson, and more specifically, the painful ones. I used that opportunity to share a horrible loss I incurred after getting a verbal commitment on a Friday and a call to tell me “we are going with your competitor” the following Monday morning.
What got you here is discipline , an iron discipline. It was your work ethic, the fact that you did the work without hesitation, procrastination, and without fail. While others put off doing what is necessary, you took action, doing what is vital to the future you were pulling forward. You got here in no small measure by being resourceful , taking chances, trying things, and figuring out for yourself what works, much of the time without so much as a clue.
In The Only Sales Guide You’ll Ever Need , I wrote about Me Management, or what some would call self-discipline or habits. The acquisition editor from the first publishing company read the book and asked me why I would start a sales book with discipline, noting that everyone hates self-discipline. I argued that my observation of successful salespeople—and successful people more generally—were disciplined about the most critical factors that lead to success.
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Your results are precisely what they should be—even if they are not what you want them to be, and if they are not what is required of you. The results you are producing now are the result of your beliefs and your behaviors, nothing more, nothing less. The effect follows the cause, and there is no way to reverse one of the fundamentals laws of our Universe (or at least the little cul-de-sac that is our solar system).
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