Anthony Cole Training

OCTOBER 18, 2018

Watch Sales Guy Unplugged: Are Your Sales Questions Courageous Enough?

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Social Tables

DECEMBER 27, 2018

What does it mean to be a part of the events industry in 2019? Well for starters, don’t blink. Meetings are growing and evolving rapidly, and each is an experiment in applying new methods to find a perfect formula. Easier said than done in a science that has zero constants. To succeed, you have to be dynamic, you have to be flexible, and, above all, you have to be in tune with attendee desires.

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A Sales Guy

DECEMBER 12, 2018

For years, I mean for most of modern day sales, we have been taught how to sell and pitch our products. The product has been at the center of all that is sales, and unfortunately, it’s a problem, and we need to stop. It’s not that we haven’t attempted to move away from product-centric selling, leveraging terms like; Trusted Advisor , or Consultative Sales, or Solutions Selling , but the reality has been these approaches have been little more than window dressing, in spite of so

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Vizlly

DECEMBER 21, 2018

Terry Jones (Travelocity), Emily Drennen (Lancaster DoubleTree Resort) and Darlene Rondeau (Leonardo) discuss how mobile has changed the travel shopping experience, what visuals travel shoppers want to see, and what happened once the Lancaster DoubleTree Resort switched to an image-driven website.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Sales

eTourism

DECEMBER 16, 2018

Your eTourism team are warming up to Christmas, time to spend with family and friends, time to be grateful for what the year has brought, but also to look ahead to challenges and opportunities the New Year will bring.

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Travel Media Group

DECEMBER 12, 2018

In this episode of Suite Spot, we prepare hoteliers for the upcoming holiday season, which is historically slower for hotels. Ryan counts down the top 5 ways to market your hotel during this year’s winter months. We tackle everything from traditional advertising avenues to best practices on setting your hotel up for future success. This list will help you build a strategy to make sure that you are getting the most revenue out of your business in a time of low occupancy and ADR.

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Experience Hotel

SEPTEMBER 27, 2018

Même si l’offre actuelle du marché n’est pas encore suffisamment importante, vous devez avoir une feuille de route lorsque sera venu le moment de franchir le pas afin de vous équiper d’un CRM pour hôtel. Vous devez pouvoir sélectionner telle ou telle solution en fonction de vos besoins. Il est donc capital de préciser les besoins généraux des différents types d’hôtels.

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MBA Hotels

SEPTEMBER 12, 2018

Nationally, hotel performance is growing and the hotel transactions market is strong. Many analysts think there is still time in this extended market cycle before the next down turn. According to Hotel Management, “The hotel industry is predicted to grow comfortably through 2018 and for the next two years. According to STR, high occupancy levels should provide leverage to achieve attractive ADR increases for the next two years in select markets” If you have been considering investing

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Anthony Cole Training

DECEMBER 20, 2018

One of the keys for more effective selling is going for the ‘no’ early in the sales process. I learned this concept years ago especially when I was vulnerable to ‘think it overs’ (TIO).

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Anthony Cole Training

SEPTEMBER 27, 2018

“It’s not you, it’s me!” I love that scene from Seinfeld.

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Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

Sales

Social Tables

JANUARY 4, 2018

In the events world, you don’t have the luxury of living in yesteryear. Y ou need to see into the future and stay ahead of the event trends that will inevitably make or break your business. But don’t worry, you don’t need to rush out and buy a crystal ball to be on top of it. Using a combination of research and survey data, we’ve rounded up the 18 most important trends set to hit planners, hotels and venues in 2018.

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Anthony Cole Training

DECEMBER 18, 2018

When a company first starts out, there probably isn’t much of a sales process, or team, in place. The one or two advisors target prospects, introduce them to the company, and close deals according to their own preferred methods. Of course, as the business grows, sales leaders must implement a repeatable, scalable process to turn a trickle of income to a steady, predictable stream.

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Anthony Cole Training

APRIL 13, 2018

Email jeni@anthonycoletraining.com to request a sample of the Coaching Findings form from the Objective Management Group’s Sales Effectiveness and Impact Analysis.

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Social Tables

OCTOBER 6, 2018

Change is imminent — and in the meetings industry, it’s upon us. From more engaging, holistic experiences to the the bold new expectations of “bleisure,” event planners and suppliers are racing to adapt in an industry that’s as dynamic as it’s ever been. But where should industry professionals put their focus, and what are the forces driving this rapid evolution?

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Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

Hospitality

Social Tables

OCTOBER 6, 2018

Meetings don’t look how they used to. Today, planners are racing to adapt to trends that make conferences and events more engaging and dynamic than ever before. But when it comes to trends, where should meeting industry professionals put their focus? While the shifts are plentiful, there are five that stand out from the fold when it comes to modern event design.

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Anthony Cole Training

MAY 1, 2018

There is a sales production target out there – somewhere. It’s different for every person and every organization but it’s out there. And for every person and every organization there is the actual sales production result that is being achieved today. That is the Sales Opportunity Gap.

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A Sales Guy

OCTOBER 24, 2018

It’s not uncommon for revenue to slide. It happens to all sales organizations at one time or another. Revenue being down isn’t the most difficult problem. Knowing why revenue is down and where to look is the biggest challenge. This post is gonna lay the four areas CSO’s/Heads of Sales should be looking if their revenue is on the slide. When sales are down there are only 4 levers leadership can pull to improve sales.

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Social Tables

FEBRUARY 21, 2018

When choosing a party theme for company get-togethers, corporate planners need to make sure that the theme is relevant and fun. But most importantly, they need to make sure it’s something that’s appropriate for the event, setting, and company culture. In the following, we’ll cover a list of some entertaining and versatile corporate event themes that are a safe fit for just about any company.

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Anthony Cole Training

MAY 11, 2018

There are multiple keys to successful selling. In a blog from last July, I discuss 5 very important activities that drive sales success! Any discussion about successful selling has to include your productivity and effectiveness as well as closing more business. But working harder isn’t always the answer to selling more. Being more productive and effective in your work will lead to more sales and more profitable sales.

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Social Tables

JULY 31, 2018

Planning fundraising events successfully comes with it’s own unique strategy and plenty of moving parts. In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. As a fundraising enthusiast, I’ve worked with thousands of fundraising events of all sizes to help create an incredible donor experience and raise more money.

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Anthony Cole Training

DECEMBER 13, 2018

Ineffective motivation of the sales team is not uncommon and it is the subject of one of the more frequent questions people ask me: “Tony, how do I keep my salespeople motivated?” My first response is normally a question in return: “Do you know what motivates your people ?”.

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Anthony Cole Training

OCTOBER 24, 2018

Why is selling so #%&@ hard?!? It's a valid question. One that many of us ask ourselves each and every single day. But, does it have to be? In our free e-book, learn from our Founder and Chief Growth Officer Tony Cole as he reveals insightful and practical information on what makes selling so hard today.

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Advertiser: ALHI

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

Travel

Social Tables

DECEMBER 5, 2018

In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives. Annual B2B events, B2C events, nonprofit fundraisers, and community-organized events must strike the perfect balance of increasing engagement while staying on budget.

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Anthony Cole Training

DECEMBER 7, 2018

Frequently I am asked the following question: “How do I keep my salespeople motivated to sell?”.

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Anthony Cole Training

NOVEMBER 22, 2018

Another day, another great resource available from us here at Anthony Cole Training Group.

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Anthony Cole Training

JANUARY 19, 2018

Whitey Kollmeier, my friend and greatest center of influence, told me a story about Coach Scolinos. In January of 1996 he was a speaker at the American Baseball Coaches Association. His topic: Stay at 17 Inches. He approached the stage with a home plate hanging from his neck.

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Revenue

A Sales Guy

NOVEMBER 7, 2018

Well, it’s finally arrived. Gap Selling is available for pre-order on Amazon. The most relevant, impactful and insightful sales book since The Challenger Sale: No blue suits, blue shirts, blue ties or blue sheets. No gimmicks or tricks. No 90’s selling tactics. No, not your dad’s sales book. Gap Selling is selling for the 21st century.

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Social Tables

JANUARY 17, 2018

Coordinating an event involves layers upon layers of details from the pre-planning stage six months in advance to the day-of-event logistics. Keeping all of those details in your head will result in constant mental chaos and present unnerving stress on event day. To say the least, that’s counterproductive. Creating a customized event planning checklist will not only keep you on target with clear direction, it will also provide essential information to the event team, who can work in tandem

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A Sales Guy

SEPTEMBER 9, 2018

I spoke at Inbound 18 last week and had a blast. I talked to a packed house about problem-centric selling and how it changes the game of sales. Here’s my full presentation. Watch it! It’s a good one. [link]. If you’re not problem-centric selling, you’re leaving money on the table. The post Problem Centric Selling – Why No One Gives a S**t About Your Or Your Company appeared first on A Sales Guy.

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A Sales Guy

NOVEMBER 19, 2018

It’s time we change the way we sell. The old, tired, product-centric, sales techniques and methods have had their time. Ask any buyer. They are fed up with the countless, lame, intrusive, valueless emails, cold calls and LinkedIn requests for 15-minutes of their time. They are tired of salespeople not understanding their business and pitching irrelevant solutions.

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Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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