2017

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Increasing Lead Generation to Opportunity Ratio -  Several Steps Required!

Anthony Cole Training

We’ve been doing a fair amount of research into lead generation through our primary source, Hubspot. We’ve had a long business relationship with them because they provide a great platform for all things that are digital marketing and associated data. One thing we will begin to take better advantage of is their CRM application. This will allow us to tie our marketing efforts directly to a client management AND pipeline management system.

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Don’t Overlook These 5 Things When Planning an Event on a Boat

Social Tables

Regardless of how many events you’ve put together, planning an event on a boat venue is an entirely different ball game. Here are 5 factors to consider when planning your marine occasion: Your guests want privacy and exclusivity. While sifting through potential boat venues, read the fine print as to what sections of the boat are available to you and your guests.

Events 157
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Why Should I Talk to You?

A Sales Guy

Before any sale can begin, the target of your efforts has to talk to you. They have to engage. I know, this is the most remedial concept in theory, but in practice, it’s a b h. Making it worse, even though theoretically it’s simple, sales people continue to forget. They make this mistake over and over again, by not offering their target any reason to talk to them.

Sales 129
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Your 5 Social Media Priorities For 2018

eTourism

2017 has been another huge year for social media. Twitter boosted its character limit, live video streams are everywhere and Snapchat's popularity shows no signs of waning.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Hôteliers, votre Cardex devrait vous faire gagner du temps !

Experience Hotel

Et si votre Cardex était une solution pour vous faire gagner du temps et du chiffre d’affaires en direct ? Les hôteliers indépendants se plaignent souvent de leur manque de temps pour accomplir certaines tâches qu’ils considèrent pourtant être très importantes pour le futur de leur hôtel. En effet, entre les mises aux normes de sécurité, la classification, la commercialisation, les clients “particuliers”, les problèmes matériels et logistiques dans l’hôtel, la comptabilité, les ressources

OTA 52
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The Only Middle East Resort on TripAdvisor’s Top 25 Luxury Hotels In The World

Hotel Marketer

To achieve this high accolade once is remarkable.to do this many years in a row is truly extraordinary. Al Maha sets the benchmark for indigenous luxury resort experiences in the Middle East.

Resorts 52

More Trending

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15+ Event Ideas to Help You Wow Attendees on a Budget

Social Tables

Events serve an important business purpose. They help establish a brand, market products, gain clientele, raise funds, and increase employee morale. Luckily, as important as events are, they don’t have to break the bank. Here are some tried-and-true event ideas to help you wow attendees and bosses on a tight budget. Event Ideas for Themes. You may intuitively think that a customized event theme is costly.

Events 156
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Motivating Salespeople Involves Knowing Them

Anthony Cole Training

How well can you relate to the following situations: producers not meeting sales expectations, there aren't enough opportunities in the pipeline, too few of the people are carrying the sales production load for the entire team? In almost every sales organization, these three situations exist no matter how many sales meetings are held, what CRM system is used or how closely the sales team is managed- these problems persist.

Sales 153
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Event Crisis Management: 5 Tips to Help Event Planners Bounce Back

Social Tables

Crises happen to the best of us – that’s life. In the events industry, there are many small details that go into the perfect event, so it should come as no surprise that things could possibly go awry here and there. Despite the fear of something going wrong, the best way to address a crisis is to prepare for it in advance. In some cases, that means avoiding the issue entirely while, in other cases, it means having a crisis response plan ready should something happen.

Events 152
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Event Security & Logistics 101: Best Practices for Minimizing Risk

Social Tables

Event security entails far more than just dotting the venue with security personnel. The process is quite complex and requires extensive coordination and communication. By employing the right security practices, you’ll ensure the safety of your guests and staff, plus you’ll prevent damage to the venue and related property. Below, we’ll dive into recommended practices for managing crowd control and keeping the logistics spot on.

Events 151
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Attention Sales Managers:  Prospects Are In The Produce Section of Your Local Grocery Store!

Anthony Cole Training

"IN THE END, WE'RE ALL JUST FRUIT".

Sales 150
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The 6 Must-Have Event Planner Skills You Need for Career Success

Social Tables

Being an event planner is both a rewarding job and rated to be one of the most stressful in the world. So when it comes to securing a successful path through the events industry, you’re going to need a diverse set of skills to help you. Here are just six event planner skills you will need for career success. To help you through your events industry journey, you’ll need a diverse set of skills.

Events 146
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15 Must-Have Items Every Planner Should Bring to an Event

Social Tables

When you’re on site for an event, you never know what might happen, because despite months and months of meetings, plans and timelines, some unknown thing will inevitably pop up that you didn’t even dream you needed to prepare for. But could you have? . Trust us. Having these items around could come in handy in a pinch. Click To Tweet. We’ve all learned to jump over the hurdles and land on our feet (while looking flawless we might add) but over the years of producing event after event, we’ve als

Events 141
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A Brief History of Event Planning & Coordinating (And Why It’s So Important)

Social Tables

I wish I could tell you that what I remember best from high school French class was how to converse a la Parisienne, but it’s not. It’s that the French Revolution began with a meeting on a tennis court. When We Meet, We Change the World. Meetings catalyze change. They influence participants’ thoughts and behaviors. Meetings enable business exchanges and establish bonds that strengthen alliances and form lifelong friendships.

Events 141
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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What Does It Take to Create & Convert Leads (and also Hire Those Who Will)?

Anthony Cole Training

What does it take generate and convert leads and hire sales people who can consistently perform this ultimately necessary job?

Hiring 140
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Hidden Event Planning Fees – 20 Items that Planners Forget to Budget

Social Tables

You’ve been there before. Finalizing the budget for your program, and realizing that you are suddenly over your anticipated budget amount. How could this have happened? You budgeted everything you could, however the final numbers tell a different story. We all can relate to the anxiety that builds up as we realize that there are other hidden fees that were not accounted for in our budgets.

Events 140
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Pipeline Management – Why Monitor If You’re Not Going To Fix It? 5 Steps to fixing instead of just monitoring.

Anthony Cole Training

My wife Linda and I were recently in Columbia Maryland visiting family. While having a mid-afternoon lunch at Clyde’s I happen to see a “LifeLock” commercial on the bar TV.

Pipeline 138
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Guest, Fish and Job Candidates

Anthony Cole Training

As the owner of Hire Better Salespeople, one thing I hear consistently from my clients in regards to hiring is “I’m tired of looking through the same set of resumes over and over again.” If you have had the same thought, trust me, you’re not alone. Resume sites are flooded daily with recycled candidates. So, how do you go about finding the new, fresh candidates out in the market place?

Hiring 138
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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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5 Direct Sales Activities that Lead to Sales Success? An Update

Anthony Cole Training

Sales 136
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Growing a Successful Sales Team – What Are Your Cultural Requirements?

Anthony Cole Training

When a new president of a company takes over a company or when a new sales manager takes over a sales team, you can imagine what happens, right? There were already people there as a result of the previous administration(s). Those people, inherited by the new leader, chose to stay based on the previous leadership and characteristics of that leadership. ( HBR book on leadership ).

Sales 136
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Sales and Sales Management Scorecards – How Can They Drive Sales Growth? Pt.1

Anthony Cole Training

SCORECARDS DO NOT DRIVE SALES GROWTH.

Sales 134
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How Do You Turn “Old Farts” Into Sales Legends?  Not So Easy 1, 2, 3

Anthony Cole Training

I doubt that you, in public, have a group of producers that you call ‘old farts’ or some other term of endearment. But what I really wonder is this; Do you have a group that you consider ‘ Sales Legends ’. My guess is that the answer is no. There are reasons for this.

Sales 132
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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

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How to Improve Sales:  5 Keys to Coaching Sales Improvement

Anthony Cole Training

Companies are constantly trying to figure out how to drive organic growth by:

Sales 132
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How Do I Make Sure I Hire Someone Who Has Excellent Sales Skills?

Anthony Cole Training

8 Reasons Why Hiring Elite Salespeople is Difficult:

Hiring 132
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How to Eliminate the Rollercoaster and Anemic Pipeline Syndrome – 5 Sales Management Best Practices

Anthony Cole Training

Why are rollercoasters and anemic pipeline syndromes important?

Pipeline 130
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The Power of Sales Stories

Anthony Cole Training

Guest Post by Mark Trinkle, President & CSO. Now that my daughter has reached her teens, our daughter-dad relationship has changed quite dramatically. Yes, I knew it was coming. Yes, I wish I could go back and get back some of that time again when she thought I was more of a superhero than today when at times she thinks I can be a super dork. And yes, I was not prepared for the drama that surrounds teenage girls.

Sales 130
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How to Build a Better Sales Team with Better Salespeople – 3 Critical Steps

Anthony Cole Training

When talking to presidents, executive sales officers and sales managers, I consistently have heard these 5 comments:

Sales 130
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How to Attract New Leads with an Effective Marketing Message

Anthony Cole Training

In today’s world of marketing and sales, a significant key to unlimited leads is a company’s ability to get potential buyers to find them. There is an entire industry dedicated to inbound marketing and one of the leaders in the industry is HubSpot.

Marketing 128
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How to Sell Better: Lesson 6 – Use The CRM

A Sales Guy

Yeah, I get it. Most of you think the CRM is a waste of time. Most of you think the CRM just slows you down and that it’s a pain in the ass. You see it as something that benefits management, and you get sick and tired of the sales manager asking, is it in the CRM? I feel you. The problem, however, isn’t the CRM. It’s you and how you use it.

Sales 125
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Trouble Growing Sales? Solution #2: No More Bad Prospects

Anthony Cole Training

I’ve been working on growing sales for over 30 years. First with Nautilus Exercise Equipment, then in the insurance business and for the last 23 years with Anthony Cole Training Group. It’s been at least 25 years since I heard David Sandler, on a cassette tape, say; “there’s no such thing as bad prospects, just bad salespeople.” Not bad as in character, morals or integrity- just bad a selling.

Sales 124
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.