Revinate

OCTOBER 16, 2023

And that explosion has created a new world of data-driven hospitality, where the convergence of hotel marketer data, analytics, and guest expectations for personalized communications and service are redefining the way hotels connect with their guests.

Hotel Marketing 105

Hotel Marketing Marketing Market Hotels 105

Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

Hotelogix

JANUARY 19, 2025

Add to that the rising influence of AI for personalization and influencer marketing to expand your hotel’s reach , and you have a winning strategy to attract guests, keep them engaged, and fill your rooms in today’s competitive hospitality market. They check the reviews.

Hotel Marketing 40

Hotel Marketing Market Marketing Hotels 40

MediaBoom

DECEMBER 11, 2024

With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Hotel marketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings.

Marketing Strategy 93

Marketing Strategy Hotel Marketing Market Marketing 93

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 82

Hotel Marketing Marketing Market Marketing Strategy 82

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

Hotel Speak

JULY 26, 2024

In today’s digital age, where technology and the Internet are seamlessly integrated into our lives, it’s crucial for the hospitality industry to embrace advancements that can benefit us. So, let’s dive into this exciting subject and explore how it can transform the world of hospitality. So, what exactly is Generative AI?

Operations 103

Operations Hospitality Marketing Market 103

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Marketing Market 52

Travelboom Marketing

MARCH 21, 2024

Email Marketing for Hotels Email marketing is one of the most measurable, reliable marketing channels for hotels. The return on investment for email marketing averages 36x, meaning for every $1 you spend, you can expect $36 worth of revenue via bookings, upgrades, or services.

Market 97

Market Marketing Cost Per Click Email Marketing 97

Up Hotel

AUGUST 21, 2023

Plus, we’ll chat about how marketing agencies like us can lend a helping hand to hotel clients, showing them how to make the most of this approach. Understanding How SWOT Analysis Can Be Applied To Hotel Marketing Conducting a SWOT analysis for your hotel clients can be incredibly helpful.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Marketing Market 52

eTourism

JANUARY 24, 2011

The seven truths of email - the most powerful tool for marketing, branding, direct response, and building customer relationships - can be used to evaluate your tools and resources. Electronic mail (e-mail) provides the hospitality industry a flexible and

Email Marketing 40

Email Marketing Market Marketing Branding 40

Travelboom Marketing

APRIL 9, 2024

In her previous position as a Digital Marketing Consultant at Shift Digital, Livernois regularly audited websites for over 80 dealerships nationwide and provided expert consultation on email marketing practices. The post TravelBoom Welcomes Mackenzie Livernois as Business Development Specialist appeared first on TravelBoom.

Business 98

Business Digital Marketing Email Marketing Marketing 98

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

JUNE 27, 2023

Picture a world where your hotel stands out amidst fierce competition and captivates guests with irresistible offers and experiences. A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. Mediaboom is here to help.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

Catala Consulting

JANUARY 9, 2024

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. Such targeted campaigns ensure that marketing resources are utilized for the most responsive audiences. Embracing Digital Marketing Digital channels offer cost-efficient marketing avenues.

Hotel Marketing 52

Hotel Marketing Marketing Market Real Estate 52

gcommerce

SEPTEMBER 16, 2024

This marks GCommerce’s tenth year attending, and over that decade, the inspiration and practical advice we’ve gleaned from countless Inbound sessions have been our secret weapon as GCommerce has ascended to the pantheon of strategic hospitality marketing. Innovation is featured, unleashed by progressive budgets and perpetual research.

Market 52

Market Marketing Hospitality Intent 52

gcommerce

SEPTEMBER 19, 2024

We heard compelling statistical data about what makes a successful email campaign, from headline to copy to imagery (quick takeaway - the hospitality industry has a LOT to learn). Most of all, we bonded over stories of hospitality, the industry we all love, newly relevant in the world of Inbound.

Marketing 105

Marketing Market Closing Hospitality 105

gcommerce

MAY 22, 2023

Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! General Hotel Marketing FAQs Why is booking direct better than letting the OTAs (Online Travel Agencies) do all the work?

Digital Marketing 97

Digital Marketing Market Marketing Hotels 97

Inn Quest

MARCH 2, 2023

Develop a Strong Marketing Strategy Once you clearly understand your target market, developing a solid marketing strategy is next. For example, you can use social media platforms like Instagram and Facebook to showcase the unique features of your hotel and target potential guests who are planning a vacation in your area.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

gcommerce

SEPTEMBER 30, 2024

Need help creating a privacy centric hotel marketing strategy? The post Google Abandons 3rd Party Cookie Depreciation: What’s Next for Your Hotel appeared first on GCommerce Solutions. Consider testing contextual targeting in display, and TikTok just rolled out search campaigns using keyword targeting on its platform.

Intent 97

Intent Marketing Strategy Hotels Hotel Marketing 97

MediaBoom

MARCH 14, 2024

However, modern travelers prioritize the experience they’ll have when booking a hotel. By creating and sharing valuable content, hotels can connect with their audience on a deeper level, showcasing their unique offerings and experiences. Let’s explore why content marketing is a game-changer in the hospitality industry.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Travel Media Group

JUNE 3, 2021

On this special edition of the Suite Spot, we are joined by AD1 Global’s Director of Marketing and e-Commerce, Jon McMillian. Host Ryan Embree interviews Jon and gets his thoughts on the state of the hotel industry today and where we are headed. So you put the two together that kind of makes it e-commerce and marketing.

Email Marketing 52

Email Marketing Digital Marketing Marketing Market 52

Social Tables

SEPTEMBER 22, 2017

In the hospitality industry, hotels must study reservation patterns, anticipate demand, and price accordingly. This makes big data for hotels quite valuable. While the hospitality industry can apply big data in many ways, these four are among the most discussed applications.

Cancellation 68

Cancellation Hotels Upsell Email Marketing 68

gcommerce

MARCH 25, 2024

In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. Run targeted ad campaigns to reach potential guests and promote direct bookings by highlighting the advantages of booking through your hotel’s website.

Email Marketing 59

Email Marketing OTA Digital Marketing Accommodation 59

gcommerce

AUGUST 26, 2024

With its intuitive design tools, mobile-responsive capabilities, booking management integration, SEO features, content management system, and analytics tracking, Webflow empowers hotel owners to attract more guests, streamline operations, and drive direct bookings. Need a new stunning website?

Management 96

Management Consumer Email Marketing Revenue 96

MediaBoom

MARCH 6, 2024

Are you using content marketing for hotels? Marketing resource HubSpot reports that only 29 percent of marketers in 2024 rely on this source of traffic acquisition, an alarmingly low number. Your hotel could miss out on web traffic, leads, conversions, and bookings without a definable content strategy.

Market 94

Market Marketing Hotels Marketing Strategy 94

Hotelier Magazine

SEPTEMBER 12, 2023

For example, when a user has shown interest in a hotel ad, AI can show users similar or related hotels they may be interested in. Affiliate marketers use this information to create better-targeted marketing campaigns. Hospitality marketing is a resource-heavy task.

Digital Marketing 52

Digital Marketing Scale Email Marketing Marketing 52

gcommerce

JANUARY 20, 2025

The way you respond to reviews can impact your hotels visibility, affect your credibility among potential guests, and even influence bookings. Responding to Google reviews is a critical part of any effective strategy for Local Search Engine Optimization (Local SEO).

Business 52

Business Email Marketing Digital Marketing Hotels 52

Cloudbeds

MARCH 15, 2023

You own guest data which can be used for pre-arrival communication and post-stay remarketing efforts Challenges: Direct bookings require strong digital marketing skills or the services of a hotel marketing expert to keep costs low compared to other channels. Also, if you don’t have one, consider launching a loyalty program.

OTA 98

OTA Revenue Sales Hotels 98

gcommerce

SEPTEMBER 20, 2024

By the afternoon of Day 2, Inbound becomes an exercise in mental stamina. Whereas the first day was full of big concepts and big ideas, day two seemed more about getting down to business.

Marketing 104

Marketing Market Email Marketing Business 104

gcommerce

AUGUST 19, 2024

Black Friday and Cyber Monday sales are often the biggest revenue-producing periods for hotels. Here, our marketing and search teams will share some of the best tips and tricks for making the most of Black Friday.

Sales 104

Sales Events Marketing Market 104

MediaBoom

MARCH 23, 2023

With lead generation for hotels, you can pinpoint a target audience who would likely stay at your hotel. The hotel industry is one of the most profitable segments in hospitality , with over $1.2 This is the main reason why hotels need to up their game with digital marketing. trillion in revenue.

Hotels 52

Hotels Digital Marketing Marketing Market 52

gcommerce

JULY 22, 2024

Video advertising, allowing users to experience the hotel more fully than a single image, is increasingly effective in hotel marketing. Leveraging first-party data with Adara audiences Targeting the right audience is crucial, especially for luxury hotels with a high ADR.

Average Daily Rate 64

Average Daily Rate Resorts Hotels Revenue 64

eZee Absolute

FEBRUARY 15, 2024

So, let’s break down the key factors that can make your strategy a winner in the world of digital hospitality: Optimal Pricing Strategies Pricing strategies are the heartbeat of your metasearch presence. Implementing dynamic pricing strategies that adapt to market trends and competitor rates, ensures your hotel remains competitive.

Market 52

Market Marketing Email Marketing Marketing Strategy 52

Travelboom Marketing

MAY 24, 2024

Hotel revenue management strategies make the most of hospitality budgets by connecting the right guests with the best offer at the optimal time. With these insights, the hotel’s staffing, rate structuring, and marketing efforts can be more strategic, reducing wasted efforts, resources, and money.

Revenue Management 52

Revenue Management Revenue Management Cost Per Click 52