gcommerce

MARCH 14, 2025

For a digital marketing agency like ours specializing in luxury hotels and resorts, data holds the key to success. In this blog post, we'll explore these data categories and their significance in your marketing strategy. At the core of your digital marketing strategy lies first-party data.

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Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

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STAAH

SEPTEMBER 19, 2023

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing strategy. In hotel marketing, SEO is crucial for several reasons.

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Hotel News Resource

NOVEMBER 22, 2024

Significant upcoming privacy updates from Apple are coming in December and they will impact email marketing strategies. For hotel marketers, these changes are crucial as they will alter how engagement metrics like email opens and clicks are tracked.

Hotel Marketing 75

Hotel Marketing Email Marketing Marketing Market 75

Fuel Travel

JULY 24, 2023

Email is one of the only forms of direct communication a hotel has with its guests. An email strategy should be nurtured, well thought out, and cultivated to its fullest potential. In this article, we will explore automated hotel email marketing examples that can help your hotel stand out from the crowd.

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Email Marketing Market Marketing Consumer 76

Revinate

OCTOBER 16, 2023

And that explosion has created a new world of data-driven hospitality, where the convergence of hotel marketer data, analytics, and guest expectations for personalized communications and service are redefining the way hotels connect with their guests.

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Hotel Marketing Marketing Market Hotels 105

Hotelogix

JANUARY 19, 2025

“How do I make my hotel stand out online?” In 2025, with nearly 75% of travelers beginning their hotel search online , the competition for visibility is tougher than ever. Volume Builds Credibility : Guests tend to trust hotels with a large number of reviews. Pro Tip : Encourage reviews by simplifying the process.

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Hotel Marketing Market Marketing Hotels 40

MediaBoom

JULY 21, 2023

Luxury hotel email marketing informs and educates leads, connects with long-term customers, presents up-selling and cross-selling opportunities, humanizes your brand through newsletters, and converts customers. If required, consider hiring an email marketing agency for optimal management. Create a rough timeline.

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Email Marketing Market Marketing Marketing Strategy 52

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H.

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Hotel News Resource

MARCH 4, 2024

The same topic arises at the start of each new year, 'Is email marketing still viable?' Not only will email users top 4.5 billion in 2024, but hotels that use email effectively typically see it as one of the top converting marketing channels. The answer is still a resounding YES.

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Email Marketing Market Marketing Hotel Marketing 49

MediaBoom

DECEMBER 11, 2024

With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Hotel marketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings.

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Marketing Strategy Hotel Marketing Market Marketing 93

Refine

DECEMBER 6, 2023

Question for Our Hotel Marketing Expert Panel What are the best practices for driving revenue-generating email marketing and for collecting valid email addresses from guests?

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Email Marketing Revenue Marketing Market 52

eHotelier

MARCH 2, 2023

The sooner you identify and plan for the major trends and changes in the industry, the better chance you'll have to improve your guests' experience, drive direct bookings, and succeed in 2023.

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Hotel Marketing Market Marketing Hotels 126

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. Email Marketing: While email is certainly not new, it is still one of the most effective marketing tactics.

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Up Hotel

JANUARY 25, 2022

Email marketing is an important aspect of hotel digital marketing. Current statistics show that more than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks compared to other types of email. Here are our top tips for getting the most out of your email marketing.

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Email Marketing Market Marketing Consumer 52

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

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eTourism

NOVEMBER 23, 2010

Email marketing has always been an effective way to reach out to existing and prospective guests. It's organic, as these people voluntarily signed up to receive your news and updates. So how do you grow the number of people who have given you permission

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Email Marketing Market Marketing Hotel Marketing 52

eTourism

JUNE 14, 2012

Social media may have stolen the limelight in recent years, but email marketing is going nowhere. Although most marketers recognise the ongoing importance of email, certain email best practices, such as Segmentation, have been slow to catch on. Segmentin

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Email Marketing Marketing Market Resorts 52

eZee Absolute

JANUARY 3, 2025

Ah, the thrill of hotel marketing! As we march into 2025, you as a hotelier and accommodation owner have a unique opportunity to refresh your marketing strategies and win over a new generation of travelers. So, lets roll up our sleeves and dive into the marketing techniques that will make your hotel the talk of the town in 2025.

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Marketing Market Marketing Strategy Email Marketing 52

Hotel Speak

JANUARY 23, 2024

It’s probably fair to say that email marketing can often be overlooked in place of some of the glitzier marketing channel favourites like social media. Sure, it’s no TikTok, but it’s relative importance within your hotel’s marketing mix really shouldn’t be underestimated.

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Email Marketing Marketing Market Hotels 105

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

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Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Influencer Marketing Isn’t for Hotels We object!

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Hotel Marketing Market Marketing Digital Marketing 52

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere. Check out the top benefits of CPC marketing for hotels.

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Market Marketing Cost Per Click Email Marketing 97

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

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Marketing Strategy Hotel Marketing Marketing Market 52

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, with changing trends, the effects of seasonality and fierce competition, having a solid digital marketing hotel strategy in place is essential for success. One powerful tool that can contribute to crafting effective marketing plans is the SWOT analysis.

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Marketing Strategy Hotel Marketing Marketing Market 52

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

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Hotel Marketing Marketing Market Target Marketing 52

MediaBoom

JUNE 27, 2023

Picture a world where your hotel stands out amidst fierce competition and captivates guests with irresistible offers and experiences. A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. Mediaboom is here to help.

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Hotel Marketing Marketing Market Marketing Strategy 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

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Hotel Marketing Market Marketing Consumer 52

Intelity

MAY 11, 2023

3 key reasons your hotel marketing plan should include your new guest technology There are several functions of a successful hotel marketing plan, and a lot of them revolve around your property’s digital footprint. In today’s digital age, hotel guests are no strangers to new tech integrations and offerings.

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Hotel Marketing Marketing Market Marketing Strategy 52

Catala Consulting

JANUARY 9, 2024

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. In the hotel industry, this encompasses expenses on advertising, promotional activities, staff salaries, and technology costs associated with marketing.

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Hotel Marketing Marketing Market Real Estate 52

gcommerce

MAY 22, 2023

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Are hotel loyalty programs important?

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Digital Marketing Market Marketing Hotels 97

eTourism

OCTOBER 10, 2016

Maintaining a high click-through rate is essential if you want your hotel's marketing campaign to do what is actually designed to: drive website traffic and generate bookings. If you've been running your hotel's email marketing campaign for a while, no do

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Email Marketing Hotel Marketing Marketing Market 52

gcommerce

SEPTEMBER 30, 2024

Here are a few things to consider for your hotel in a more privacy centric web: Focus on 1st party data collection for retargeting - although conversion tracking gets harder as users opt-out of tracking, the larger concern falls around retargeting and getting your ads in front of the right audience. Reach out to GCommerce Solutions today.

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Intent Marketing Strategy Hotels Hotel Marketing 97

eTourism

JANUARY 24, 2011

The seven truths of email - the most powerful tool for marketing, branding, direct response, and building customer relationships - can be used to evaluate your tools and resources. Electronic mail (e-mail) provides the hospitality industry a flexible and

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Email Marketing Market Marketing Branding 40

Travelboom Marketing

APRIL 9, 2024

April 1, 2024 — TravelBoom , the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies, is thrilled to announce Mackenzie Livernois as its newest Business Development Specialist. Myrtle Beach, S.C.,

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Business Digital Marketing Email Marketing Marketing 98

STAAH

JUNE 20, 2023

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing. What does online or digital marketing entail though? Shaving off costs on some digital marketing activities can have an undesirable effect – we call these the essentials of digital marketing.

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Digital Marketing Marketing Strategy Email Marketing OTA 98

Travelboom Marketing

MARCH 11, 2024

Follow along as we show you what experiential marketing is and explain how these campaigns draw in new visitors, retain loyal guests, and help your hotel stand out from the rest. What Is Experiential Marketing?

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