Hotelogix

NOVEMBER 28, 2024

  Let's explore how market segmentation can become your hotel's greatest competitive advantage through five essential aspects:  Understanding the basics  Identifying profitable segments Customizing services Implementing targeting strategies Measuring success. 

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

gcommerce

MAY 22, 2023

Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! General Hotel Marketing FAQs Why is booking direct better than letting the OTAs (Online Travel Agencies) do all the work?

Digital Marketing 71

Digital Marketing Marketing Market Hotels 71

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Marketing Market Cost Per Click 52

Up Hotel

DECEMBER 9, 2024

Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTAsfamiliar? The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick.

ROI 40

ROI OTA Hotels Cost Per Click 40

Xotels

AUGUST 15, 2022

Capturing more market share, or penetrating new markets was just not in their mindset. Especially in resort hotel markets, tour operators have for too long influenced hoteliers on how to run their business. Email marketing. Mobile Search Engine Marketing SEM / PPC. Banner advertising.

Market 59

Market Marketing Hotels ROI 59

Cloudbeds

SEPTEMBER 18, 2024

It can also be used as part of your marketing strategies to highlight the features guests love in hotel marketing campaigns. Marketing KPIs. Email marketing metrics include subscription rates, email open rates, and click-through rates. Guest experience key performance indicators (KPIs).

Operations 40

Operations Revenue Management Occupancy Revenue 40

Travel Media Group

MARCH 1, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotel marketing. Why did you and your team decide to make this upgrade and, and create video content for hotels? MOV And use it in email marketing campaigns, right? I’m your host, Ryan Embree.

Hotels 59

Hotels Marketing Market Travel 59