MediaBoom

JULY 21, 2023

Luxury hotel email marketing informs and educates leads, connects with long-term customers, presents up-selling and cross-selling opportunities, humanizes your brand through newsletters, and converts customers. If required, consider hiring an email marketing agency for optimal management. Create a rough timeline.

Email Marketing 52

Email Marketing Marketing Market Marketing Strategy 52

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Marketing Market 52

Up Hotel

AUGUST 21, 2023

In this article, we’re going to explore how the SWOT analysis can have a real impact on shaping digital marketing strategies within the hotel industry. Plus, we’ll chat about how marketing agencies like us can lend a helping hand to hotel clients, showing them how to make the most of this approach.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Marketing Market 52

STAAH

SEPTEMBER 19, 2023

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing strategy. In hotel marketing, SEO is crucial for several reasons.

Hotel Marketing 83

Hotel Marketing Marketing Market Marketing Strategy 83

Refine

DECEMBER 6, 2023

Question for Our Hotel Marketing Expert Panel What are the best practices for driving revenue-generating email marketing and for collecting valid email addresses from guests?

Email Marketing 52

Email Marketing Revenue Marketing Market 52

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 80

Hotel Marketing Marketing Market Marketing Strategy 80

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H.

Hotel Marketing 75

Hotel Marketing Marketing Market Hotels 75

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. Email Marketing: While email is certainly not new, it is still one of the most effective marketing tactics.

Hotel Marketing 96

Hotel Marketing Marketing Market OTA 96

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Marketing Market 40

Travelboom Marketing

MARCH 21, 2024

Metasearch campaigns performance can rival the ROAS of top marketing channels, but the rate strategies and execution can be complex. Email Marketing for Hotels Email marketing is one of the most measurable, reliable marketing channels for hotels.

Marketing 97

Marketing Market Cost Per Click Email Marketing 97

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Not all revenue is paid with no strings attached.

Hotel Marketing 52

Hotel Marketing Marketing Market Digital Marketing 52

STAAH

JUNE 20, 2023

Don’t spread yourself to think by being present on every social channel 5) Email Marketing Email marketing is often underestimated in hotel marketing efforts. No channel allows segmentation and personalisation like emails. Feel free to write to us at marketing@staah.com

Digital Marketing 92

Digital Marketing Marketing Strategy OTA Email Marketing 92

Intelity

MAY 11, 2023

3 key reasons your hotel marketing plan should include your new guest technology There are several functions of a successful hotel marketing plan, and a lot of them revolve around your property’s digital footprint. Looking for additional hotel technology marketing strategies to attract customers to your property?

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

Catala Consulting

JANUARY 9, 2024

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. Such targeted campaigns ensure that marketing resources are utilized for the most responsive audiences. Embracing Digital Marketing Digital channels offer cost-efficient marketing avenues.

Hotel Marketing 52

Hotel Marketing Marketing Market Real Estate 52

MediaBoom

JUNE 27, 2023

Picture a world where your hotel stands out amidst fierce competition and captivates guests with irresistible offers and experiences. A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. Mediaboom is here to help.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

Hotel Marketing 52

Hotel Marketing Marketing Market Consumer 52

Hotelogix

NOVEMBER 28, 2024

  Let's explore how market segmentation can become your hotel's greatest competitive advantage through five essential aspects:  Understanding the basics  Identifying profitable segments Customizing services Implementing targeting strategies Measuring success. 

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

Inn Quest

MARCH 2, 2023

Develop a Strong Marketing Strategy Once you clearly understand your target market, developing a solid marketing strategy is next. By following these six steps, you can set your hotel up for success and ensure that your guests have a positive experience.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

MediaBoom

MARCH 6, 2024

Are you using content marketing for hotels? Marketing resource HubSpot reports that only 29 percent of marketers in 2024 rely on this source of traffic acquisition, an alarmingly low number. Your hotel could miss out on web traffic, leads, conversions, and bookings without a definable content strategy.

Marketing 93

Marketing Market Hotels Marketing Strategy 93

gcommerce

SEPTEMBER 30, 2024

Need help creating a privacy centric hotel marketing strategy? The post Google Abandons 3rd Party Cookie Depreciation: What’s Next for Your Hotel appeared first on GCommerce Solutions. Test new audience targeting partners that generate audiences based on 1st party data, such as Adara, Azira, Navigator, and more.

Intent 74

Intent Marketing Strategy Hotels Hotel Marketing 74

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. However, modern travelers prioritize the experience they’ll have when booking a hotel.

Digital Marketing 66

Digital Marketing Services Marketing Market 66

gcommerce

FEBRUARY 13, 2024

While this may be the reality as we all strive to prioritize our time, we strongly believe that taking a moment to reassess your metasearch marketing can lead to extraordinary and unexpected results in 2024. Discover our top 5 reasons to reevaluate your metasearch marketing strategies, here.

Marketing 52

Marketing Market Marketing Strategy Email Marketing 52

gcommerce

SEPTEMBER 23, 2024

One powerful tool that has transformed the way hotels and resorts attract guests is hotel metasearch. In this blog post, we will focus on the key aspects of metasearch and its pivotal role in shaping effective travel marketing strategies.

Marketing 54

Marketing Market Digital Marketing Travel 54

Travelboom Marketing

MARCH 11, 2024

Interactive Email Campaigns Some of the top email marketing trends for 2024 include experienced-based tactics to garner better engagement. Top Experiential Marketing Companies Experiential marketers do a lot more than plan events, and the idea that “anyone can do it” is a common hotel marketing myth.

Marketing 98

Marketing Market Events Hotels 98

eZee Absolute

FEBRUARY 15, 2024

Let’s dive into the nitty-gritty of metasearch marketing and explore strategies to make your hotel stand out in this digital matchmaking game. Now that you see the endless benefits, let’s dive into how metasearch engines can transform your hotel’s marketing game.

Marketing 52

Marketing Market Email Marketing Marketing Strategy 52

gcommerce

MARCH 25, 2024

Run targeted ad campaigns to reach potential guests and promote direct bookings by highlighting the advantages of booking through your hotel’s website. Implement a Robust Hotel Email Marketing Strategy Build and maintain a database of past and potential guests, and leverage email marketing to stay connected with them.

OTA 59

OTA Email Marketing Digital Marketing Accommodation 59

Hotel Speak

NOVEMBER 12, 2024

For hoteliers seeking to tap into the seasonal spirit of family getaways and gifts, email deliverability should be at the heart of their marketing strategy. Factors impacting deliverability of festive cheer Sadly, it’s not hard working elves who deliver emails into inboxes. Ho, ho – oh no!

Hotel Sales 76

Hotel Sales Sales Hotels Email Marketing 76

MediaBoom

FEBRUARY 23, 2024

Contact Mediaboom today to discover how we can tailor a marketing strategy that captivates your target audience and amplifies your brand’s prestige. Conducting Market Research To effectively target your luxury brand’s audience, conducting thorough market research is essential.

Consumer 88

Consumer Branding Market Research Marketing 88

gcommerce

SEPTEMBER 29, 2023

Shift from Traditional to Digital Marketing Platforms Performance marketing previously relied on channels such as print, television, and radio. However, with our new digital marketing platforms, the focus has shifted toward online channels like search engines, social media, and email marketing.

Marketing 59

Marketing Market Digital Marketing Consumer 59

Travelboom Marketing

DECEMBER 15, 2022

Increasing occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hotel marketers should utilize every platform, including email, social, paid search, and website content, to promote sales during the off-season.

Sales 52

Sales Occupancy Marketing Strategy Hotels 52

MediaBoom

AUGUST 7, 2024

Regardless, Facebook remains a crucial social media platform to feature in your hotel marketing agenda. Ensure it tallies with your marketing strategy. Optimize your hotel’s Instagram content for the Explore section to reach a wider audience and attract potential guests. Do not forget! Let Mediaboom guide you.

Hotels 72

Hotels Marketing Market Services 72

gcommerce

SEPTEMBER 19, 2024

Day one is in the books for GCommerce and our partners at Inbound. As expected, AI is in the spotlight as the technology moves from aspirational to operational. The pace of innovation is exciting and daunting. Moore’s law states that computers double in power every 18 months.

Marketing 89

Marketing Market Closing Hospitality 89

gcommerce

NOVEMBER 9, 2023

With the holidays quickly approaching, it’s that time of year again to focus on your marketing, offers, services, and extras you will provide to potential customers. It’s easy to get stuck when trying to figure out new marketing strategies to stand out. Utilize a calendar to stay ahead of the game!

Marketing 52

Marketing Market Hotels Email Marketing 52

Lure Agency

MARCH 7, 2023

On the InnSync Show, Cory Falter and Teresa Winfield of Pan Pacific Seattle recently discussed how hotel sales teams could ensure better leads through relationship marketing strategies. What is Relationship Marketing? The Basic Elements of Relationship Marketing There are four basic elements of relationship marketing.

Marketing 52

Marketing Market Marketing Strategy Sales 52

gcommerce

AUGUST 27, 2024

Direct booking potential: Metasearch engines often facilitate direct bookings, which is a priority for luxury hotels aiming to reduce reliance on online travel agencies (OTAs) and retain higher margins. The symbiotic relationship The symbiotic relationship between revenue management and metasearch is where the magic happens.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52