Hotel News Resource

NOVEMBER 22, 2024

Significant upcoming privacy updates from Apple are coming in December and they will impact email marketing strategies. For hotel marketers, these changes are crucial as they will alter how engagement metrics like email opens and clicks are tracked.

Hotel Marketing 75

Hotel Marketing Email Marketing Marketing Market 75

Hotelogix

NOVEMBER 28, 2024

  Let's explore how market segmentation can become your hotel's greatest competitive advantage through five essential aspects:  Understanding the basics  Identifying profitable segments Customizing services Implementing targeting strategies Measuring success. 

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

MediaBoom

JULY 21, 2023

Luxury hotel email marketing informs and educates leads, connects with long-term customers, presents up-selling and cross-selling opportunities, humanizes your brand through newsletters, and converts customers. If required, consider hiring an email marketing agency for optimal management. Create a rough timeline.

Email Marketing 52

Email Marketing Market Marketing Marketing Strategy 52

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Marketing Market 52

Up Hotel

AUGUST 21, 2023

In this article, we’re going to explore how the SWOT analysis can have a real impact on shaping digital marketing strategies within the hotel industry. Plus, we’ll chat about how marketing agencies like us can lend a helping hand to hotel clients, showing them how to make the most of this approach.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Marketing Market 52

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H.

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Hotel Marketing Market Marketing Hotels 98

Refine

DECEMBER 6, 2023

Question for Our Hotel Marketing Expert Panel What are the best practices for driving revenue-generating email marketing and for collecting valid email addresses from guests?

Email Marketing 52

Email Marketing Revenue Marketing Market 52

eZee Absolute

JANUARY 3, 2025

Ah, the thrill of hotel marketing! As we march into 2025, you as a hotelier and accommodation owner have a unique opportunity to refresh your marketing strategies and win over a new generation of travelers. In 2025, hotel marketing isn’t just about booking a few extra nights here and there.

Marketing 52

Marketing Market Marketing Strategy Email Marketing 52

Hotelogix

JANUARY 19, 2025

In 2025, with nearly 75% of travelers beginning their hotel search online , the competition for visibility is tougher than ever. If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue.

Hotel Marketing 40

Hotel Marketing Market Marketing Hotels 40

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

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Hotel Marketing Marketing Market Marketing Strategy 82

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. Email Marketing: While email is certainly not new, it is still one of the most effective marketing tactics.

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Hotel Marketing Market Marketing OTA 96

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

Travelboom Marketing

MARCH 21, 2024

Metasearch campaigns performance can rival the ROAS of top marketing channels, but the rate strategies and execution can be complex. Email Marketing for Hotels Email marketing is one of the most measurable, reliable marketing channels for hotels.

Market 97

Market Marketing Cost Per Click Email Marketing 97

STAAH

JUNE 20, 2023

Don’t spread yourself to think by being present on every social channel 5) Email Marketing Email marketing is often underestimated in hotel marketing efforts. No channel allows segmentation and personalisation like emails. Feel free to write to us at marketing@staah.com

Digital Marketing 98

Digital Marketing Marketing Strategy Email Marketing OTA 98

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Not all revenue is paid with no strings attached.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

Intelity

MAY 11, 2023

3 key reasons your hotel marketing plan should include your new guest technology There are several functions of a successful hotel marketing plan, and a lot of them revolve around your property’s digital footprint. Looking for additional hotel technology marketing strategies to attract customers to your property?

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

MediaBoom

JUNE 27, 2023

Picture a world where your hotel stands out amidst fierce competition and captivates guests with irresistible offers and experiences. A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. Mediaboom is here to help.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

gcommerce

SEPTEMBER 30, 2024

Need help creating a privacy centric hotel marketing strategy? The post Google Abandons 3rd Party Cookie Depreciation: What’s Next for Your Hotel appeared first on GCommerce Solutions. Test new audience targeting partners that generate audiences based on 1st party data, such as Adara, Azira, Navigator, and more.

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Intent Marketing Strategy Hotels Hotel Marketing 97

Catala Consulting

JANUARY 9, 2024

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. Such targeted campaigns ensure that marketing resources are utilized for the most responsive audiences. Embracing Digital Marketing Digital channels offer cost-efficient marketing avenues.

Hotel Marketing 52

Hotel Marketing Marketing Market Real Estate 52

Inn Quest

MARCH 2, 2023

Develop a Strong Marketing Strategy Once you clearly understand your target market, developing a solid marketing strategy is next. By following these six steps, you can set your hotel up for success and ensure that your guests have a positive experience.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

gcommerce

SEPTEMBER 23, 2024

One powerful tool that has transformed the way hotels and resorts attract guests is hotel metasearch. In this blog post, we will focus on the key aspects of metasearch and its pivotal role in shaping effective travel marketing strategies.

Marketing 78

Marketing Market Digital Marketing Travel 78

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

MediaBoom

MARCH 6, 2024

Are you using content marketing for hotels? Marketing resource HubSpot reports that only 29 percent of marketers in 2024 rely on this source of traffic acquisition, an alarmingly low number. Your hotel could miss out on web traffic, leads, conversions, and bookings without a definable content strategy.

Market 94

Market Marketing Hotels Marketing Strategy 94

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. However, modern travelers prioritize the experience they’ll have when booking a hotel.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

gcommerce

FEBRUARY 13, 2024

While this may be the reality as we all strive to prioritize our time, we strongly believe that taking a moment to reassess your metasearch marketing can lead to extraordinary and unexpected results in 2024. Discover our top 5 reasons to reevaluate your metasearch marketing strategies, here.

Marketing 52

Marketing Market Marketing Strategy Email Marketing 52

gcommerce

MARCH 25, 2024

Run targeted ad campaigns to reach potential guests and promote direct bookings by highlighting the advantages of booking through your hotel’s website. Implement a Robust Hotel Email Marketing Strategy Build and maintain a database of past and potential guests, and leverage email marketing to stay connected with them.

Email Marketing 59

Email Marketing OTA Digital Marketing Accommodation 59

Travelboom Marketing

MARCH 11, 2024

Interactive Email Campaigns Some of the top email marketing trends for 2024 include experienced-based tactics to garner better engagement. Top Experiential Marketing Companies Experiential marketers do a lot more than plan events, and the idea that “anyone can do it” is a common hotel marketing myth.

Market 98

Market Marketing Events Hotels 98

gcommerce

JANUARY 20, 2025

Responding to Google reviews is a critical part of any effective strategy for Local Search Engine Optimization (Local SEO). The way you respond to reviews can impact your hotels visibility, affect your credibility among potential guests, and even influence bookings.

Business 52

Business Email Marketing Digital Marketing Hotels 52

eZee Absolute

FEBRUARY 15, 2024

Let’s dive into the nitty-gritty of metasearch marketing and explore strategies to make your hotel stand out in this digital matchmaking game. Now that you see the endless benefits, let’s dive into how metasearch engines can transform your hotel’s marketing game.

Market 52

Market Marketing Email Marketing Marketing Strategy 52

gcommerce

SEPTEMBER 19, 2024

Day one is in the books for GCommerce and our partners at Inbound. As expected, AI is in the spotlight as the technology moves from aspirational to operational. The pace of innovation is exciting and daunting. Moore’s law states that computers double in power every 18 months.

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Marketing Market Closing Hospitality 105

gcommerce

SEPTEMBER 20, 2024

By the afternoon of Day 2, Inbound becomes an exercise in mental stamina. Whereas the first day was full of big concepts and big ideas, day two seemed more about getting down to business.

Marketing 104

Marketing Market Email Marketing Business 104

gcommerce

AUGUST 19, 2024

Black Friday and Cyber Monday sales are often the biggest revenue-producing periods for hotels. With increasing competition and more companies fighting for your guests' wallets in 2024, planning your Black Friday strategy early is key to having a successful weekend (or week) once November rolls around.

Sales 104

Sales Events Marketing Market 104

gcommerce

SEPTEMBER 29, 2023

Shift from Traditional to Digital Marketing Platforms Performance marketing previously relied on channels such as print, television, and radio. However, with our new digital marketing platforms, the focus has shifted toward online channels like search engines, social media, and email marketing.

Marketing 59

Marketing Market Digital Marketing Consumer 59

gcommerce

AUGUST 26, 2024

Having a strong online presence is essential for any business, including hotels. As a hotel owner, you need to showcase your property, manage bookings, and provide a seamless user experience for potential guests. This is where Webflow puts you in the driver's seat , with user friendly navigation and website development tools.

Management 96

Management Consumer Email Marketing Revenue 96

MediaBoom

FEBRUARY 23, 2024

Contact Mediaboom today to discover how we can tailor a marketing strategy that captivates your target audience and amplifies your brand’s prestige. Conducting Market Research To effectively target your luxury brand’s audience, conducting thorough market research is essential.

Consumer 90

Consumer Branding Market Research Marketing 90

gcommerce

JULY 22, 2024

Video advertising, allowing users to experience the hotel more fully than a single image, is increasingly effective in hotel marketing. Leveraging first-party data with Adara audiences Targeting the right audience is crucial, especially for luxury hotels with a high ADR.

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Average Daily Rate Resorts Hotels Revenue 64