Catala Consulting

JANUARY 9, 2024

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours.

Hotel Marketing 52

Hotel Marketing Marketing Market Real Estate 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

JUNE 27, 2023

Picture a world where your hotel stands out amidst fierce competition and captivates guests with irresistible offers and experiences. A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. Mediaboom is here to help.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Hotelier Magazine

SEPTEMBER 12, 2023

For example, when a user has shown interest in a hotel ad, AI can show users similar or related hotels they may be interested in. Affiliate marketers use this information to create better-targeted marketing campaigns. Hospitality marketing is a resource-heavy task.

Digital Marketing 52

Digital Marketing Scale Email Marketing Marketing 52

MediaBoom

MARCH 14, 2024

However, modern travelers prioritize the experience they’ll have when booking a hotel. Download Our FREE Whitepaper 10 Hotel Website Must Haves to Drive Traffic & Generate New Leads Does your Hotel Website have all 10? Dear Sarah Smith,” “Hi Sarah!”)

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Xotels

AUGUST 15, 2022

Capturing more market share, or penetrating new markets was just not in their mindset. Especially in resort hotel markets, tour operators have for too long influenced hoteliers on how to run their business. What new online marketing initiatives will we launch next year? Email marketing.

Marketing 59

Marketing Market Hotels ROI 59

Cloudbeds

MARCH 15, 2023

You own guest data which can be used for pre-arrival communication and post-stay remarketing efforts Challenges: Direct bookings require strong digital marketing skills or the services of a hotel marketing expert to keep costs low compared to other channels. Also, if you don’t have one, consider launching a loyalty program.

OTA 98

OTA Revenue Sales Hotels 98

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

gcommerce

AUGUST 27, 2024

Direct booking incentives: Revenue managers can create special offers and promotions that are exclusive to direct bookings, enticing travelers to book directly through the hotel's website. Success stories in luxury hospitality Many luxury hotels and resorts have successfully harnessed this symbiotic relationship.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Hotelier Magazine

JULY 11, 2023

For example, when a user has shown interest in a hotel ad, AI can show users similar or related hotels they may be interested in. Affiliate marketers use this information to create better-targeted marketing campaigns. Similarly, email marketing tools use AI to set up specific emails based on customer behaviour.

Digital Marketing 40

Digital Marketing Scale Marketing Market 40

MediaBoom

FEBRUARY 23, 2024

Schedule Your Free Consultation Segmentation of the Luxury Market: Identifying Key Demographics Once you have conducted market research, it is important to identify the key demographics within the luxury consumer market. Learn more about how we helped JW Marriott Houston Downtown stand out in the luxury hotel market.

Consumer 90

Consumer Branding Market Research Marketing 90

Hotel Speak

MAY 9, 2023

This in turn can be used to create targeted marketing campaigns that resonate with their audience and drive high-value bookings. Here are a few examples: Better loyalty programs: by tracking guest activity and preferences, hotels can offer personalised rewards such as discounts, free room upgrades, or access to exclusive events.

Hotels 59

Hotels Upsell Revenue Marketing 59